GaryVee: Leverage AI in Business Now, Before Your Competition Outflanks You | Artificial Intelligence | E416

I don't think of this as replacing people. I think it's giving people better weapons. We are posting anywhere between 500 and 1000 pieces of content a day. 500 a day. I thought it was a week. Damn. It was a week. My team has not gotten smaller. My team has gotten wildly more efficient than AI. As AI becomes the next massive wave, Gary is back on Yap to help us navigate it.

His message isn't to panic or fight what's coming, but to leverage those tools to become more creative and adaptable. Plus he reveals the huge business opportunity he believes is still hiding in plain sight. I don't see using AI as a deflation to one's humanity. In fact, solving the world's problems with AI seems like the most human thing one could do. 10 years from the future, where are we at?

“I think we could see a decline in divorce in 10 years because we've got more vulnerability and more communication.”

You don't see us marrying AI robots in 10 years? No, I like that. I do. People having relationships now with their AI agents verbally. I do believe that people are going to have meaningful relationships with AI. I know that's going to really trigger a lot of people. Do I think it's out of the question? No.

And do I think it's even probable? For all the entrepreneurs who need it, what should they do in the next year? A lot of people don't know what to make, but if you just feel everything and then clip it, you could be some of the most famous people in the world. Number one thing I want every entrepreneur to look into is. Gary, welcome to Young and Profiting Podcast.

Thanks for having me. I'm so happy that you are here again. And so, of course, I've been prepping for you all weekend.

And when I was listening back to our first interview,

something that really surprised me is that we only mentioned AI once. We mentioned Chachiviti in passing. Yes. And now AI has went from the side conversation to completely the main conversation. You can't go 10 minutes talking marketing and business without mentioning AI.

Makes sense. So, I want to start there. I feel like AI has totally transformed the way that we live and work in the past two years. But you actually say that technology takes a while to really get adapted in terms of human behavior. You even said that the iPhone, we might have 10 more years of scrolling videos on our iPhone.

So, let's start there. Where do you think we are in the adoption cycle?

“And how do you think things are going to change and how long will it really take?”

I think we're early. I think that my point, that came with experience is to think things would happen much sooner. You know, we're at the point where people are using Claude and Chachiviti and Gemini to do things that they used Google search for. But even that, I think you'd be surprised how many people still don't use any of those things.

In America, let alone third world countries. We're second world countries or less tech advanced societies. For example, where do you have an open claw right now? Yes. Okay, so I think you would be flabbergasted that this audience that listens to you.

Yeah. That I would say 98% do not, right? And wouldn't even know what people in Claude is. And are right now Chachivitiing or Googling it as we speak.

Because they're like, I asked you, you said yes, they've never heard the term.

Let alone started to build up a harness computer to run their life. Yeah, give us some examples, like, what are the ways that it's actually taken a long time to adapt a technology? In the history of time? Yeah. I mean, I was screaming about e-commerce in 1996.

Yeah. And like most of the business friends I had didn't launch their e-commerce site until 2002 to 2004. That was almost a day. I mean, I wrote crush it in 2009. I wrote it in 2008 about personal brand.

And people are acting like personal brands this new wave. I was literally, I literally wrote that book 18 years ago.

“Hey, you should build your brand on the internet.”

Yeah. Something I've been noticing. So I've been talking about AI since the beginning.

I've been every so many like people who are like created AI, basically.

And in the last six months, especially, I've been getting so much push back on social media. Yeah. I get a lot in the beginning. Like nobody was pushing back on me. And then suddenly it just felt like everybody's like, like, kind of like trying to cancel me for talking positively about AI.

It's become a political issue. It's a political issue. People are also like fearful of it, right? I mean, I don't mean like it's necessarily like the biggest platform that politicians are talking about. Yeah.

It's political. Yeah. People are emotional about the extremism on both sides of what it can do beneficial. And what it will do detrimentally, people will become emotional. Yeah.

Why do you think so many people who seem really smart are so fearful of AI?

You know, when you say that question and you're using, I think you're using knowing enough about you.

“Using it from the lens up, using the word smart, not through an emotional intelligence lens.”

You're using it through the lens of like, they have some business success or their business savvy. They're scared of losing the riches they've created. They talk about capitalism and merit and alpha and, you know, free and all these things. But when something comes along that might hurt them, they want regulation. They want not free market dynamics.

They don't want to compete with it. They're scared, they're fearing for their financial wallet. And so they've decided to demonize it because they don't want it to hurt the business they built. Yeah. Think about it.

If you build a SaaS business and pour all this money into technology. And now you're just cooking and you're about to make your bag. You're about to sell your company. Yeah. Do you want to compete?

Absolutely. In a world where I can stand up a SaaS business now. No.

“In fucking a week and a 19 year old can go to, yeah.”

So the reason you're seeing this is self-interest both on the left and the right. The kids are fearful in college. Buying commencement speeches because they're scared it's going to take a job away on this side. And on this side, people that have made a lot of money and plan on continuing to make a lot of money. See the path where AI's going to fuck them up.

And they loved capitalism and entrepreneurship when it benefited them. Yeah. But they're demonizing it when it might hurt them because they're a hypocrite. Something that I'm having a lot of trouble pushing back on or finding a good counter argument to is the environment. The water consumption, the environmental impact.

Well, that's because you're not willing to contextualize it into the world.

Anybody that is concerned about that, first of all, it's very early and fully understanding the environmental impact.

Yeah. But the amount of people that shit on environmental impact of AI while they wear fashion every day. Yeah. Have a hypocrisy running through their veins who support plastic products. Yep.

Who, you know, lots of technology runs on a lot of electricity. Like, I mean, that's not going to be the punch line of this conversation long term. Yeah. Hopefully they figure out whatever negative impact the environment. By the environmental impact is above my pay grade and above every leader's pay grid.

Like, this is not figured out yet. Yeah. There's articles written that Miami would be underwater by 1980 because like people struggle with the environmental thing. Not because the left or the right is right because it's challenging to figure out what's right and what's wrong. Like, it's a very complicated issue.

But people are weaponizing the environmental thing as the disguise for their actual fear, which is their financial situation. Yeah. Yeah. This is a conversation that needs a purple conversation to your point. It's red and blue right now.

And fighting AI is like fighting gravity. I love you're saying technologies. I didn't think that. I love that. Whether someone who's the most bullish about AI or the most cynical whichever one ends up being right or wrong.

I don't understand the lack of humility that people don't realize it's going to be somewhere in the middle. There's going to be good in that. Whoever right now is the most hate or hate or hate or on AI when AI medicine saves their daughter's life. They're going to love AI. Exactly.

People are selfish. That's where all this is coming from. And so, you know, this is a very complicated thing to figure out what it's going to mean in 20 years. Socially, environmentally, but like just a hypocrisy and environmental as your weapon. When you don't shit on all the other things that are detrimental to the environment, which is many.

Yeah. Many which you love wearing a fucking t-shirt or fucking bullshit sneakers. Yeah. Like if you're going to be consistent, be consistent. Yeah.

“Even like agriculture is so bad for the environment, right?”

Yeah. I mean, there's so much.

Yeah. So you've got this amazing analogy of a barbell when you're kind of talking about the future of AI.

It's like jets, jets versus the Flintstone. Yes. As we, you know, my big theory right now is in the next decade. Obviously, I'm smart enough to understand it's going to be 2036 in 10 years. But I think in 2036 for all of us living right now in 2026, it's going to feel like 2060.

Because I think there's so much advancement coming. Yeah. But I also think to the point you're making for the people that don't know at home. I think there's going to be a lot of business opportunity in 1960 behavior. 2060 behavior and 1960 behavior.

The rise of analog. The rise of disconnecting from technology. The going back to simpler times.

Businesses and real life events and analog opportunities and disconnecting. My favorite business idea I'm running through right now is standing up. Drive in movie theaters where I put towers around where Wi-Fi doesn't work. While you're in this lot. Oh, cool.

“And I just think it would do very well because I think people want a little escapism”

for the extremity of screen time and AI. Yeah. And I think in the future, like going on your phone will feel nostalgic. Well, yeah. I mean, I think to your point, if you're talking future stuff with VR and AR and glasses

and who knows what else people are going to invent, people are wildly naive. If they don't realize the iPad and the phone is going to look like the pageant and the CD player in a 2030 year window. So you've got a company with like 3,000 something employees. Your O is hiring.

How is AI changed the way that you think about head count? Not much. Like my take on it is okay. I have 2,500 employees are being erects. Yeah.

I'm competing with an agency that has 2,500 employees as well. They are publicly traded holding company. Or they're trying to sell, so they're trying to maximize their EBITDA. So they go to 1900 because they're like, well, with AI, we can do this. Yeah.

Then I'm like, but I have 2,500. And I'm going to weaponize all my employees with AI too. I'm going to beat you now. That's my quick answer to the head count thing. I don't think of this as replacing people.

“I think it's giving people better weapons.”

Yeah. You know, Microsoft. You know, sweet was a weapon, Excel and Docs. Adobe, you know, Photoshop was a weapon. G chat and Slack were a weapon, right?

Salesforce was a weapon. These are weapons you give your employees to do more efficient, more effective work. AI, I believe, is going to be the most powerful one we've seen for a long time. Probably since the computer, right? That was probably the biggest net shift.

Maybe the internet to some degree from an information standpoint. Yeah. And so to me, I'm not like, oh, yay. Yeah. I'm going to cut 700 people and we're going to be acting like 2,200 with our 1700.

That's right. Yeah.

The problem is I'm going to be competing with another company that has 2,200 all weaponized.

So I've not been looking at as an head count and an efficiency thing. I've been looking at as an effectiveness thing. And how is our company way better at doing what we are supposed to be doing on media and creative production because I give them these AI tools. And so I think that's going to outflang companies that are cutting head count.

Because we'll just have more humans that are also using the same tools thus rendering us as more effective. I love that. It's like keep your army and have better weapons. That's right. I feel like that's a really good old school analogy.

If we were throwing rocks and head swords and here come the guns, that's the new innovation. Like you know, the army that decided to cut all their half their army men versus the other army that kept them and gave them all guns. That second army won that battle.

“That's what I plan on doing with my companies.”

I'm not looking to maximize my EBITDA. I'm looking to maximize my growth. And that requires people and good tools. So a lot of listeners out there, they're not yet entrepreneurs. They are, you know, trying to get a job.

They're 20, 30 years old. They want to enter their career and they want to think about, like, how can they best prepare for AI? So talk to us about how you feel about skills versus humanity.

And then also, you've got this amazing analogy about the architect and the Mason.

You know, I think about skills and humanity. I don't, you know, again, I'm telling you, I promise you everyone's over emotional both ways. The people on Twitter that are Silicon Valley like, AI is going to solve it, don't's not. And then on the other side, like all these kids at college, booing, the commencement speech, it's not going to be that bad.

Like, it's just not. Like, it's just not. And so, so tools and humanity, like, again, the computer, you know, the internet, the mobile device, these were powerful tools. You know, I know there's a lot of kids listening, but for anyone, my age, like the world pre-iphone and post-iphone totally different world. Yeah. There is no Uber. There is no, you know, postmates.

There is no, like, there's nothing we, like, social. Like, it all be different. You know, my space on your laptop at home is very different than Instagram on your phone at all times anywhere. Yeah. So this will be extreme. It will change the world will change a lot. But I guess to answer you very simply, like, I don't see using AI as a deflation to one's humanity. Like, what we do with the, in fact, solving the world's problems with AI seems like the most human thing one could do.

I think the big winner of the AI era is the architect, the brains and the creative, the creative soul and the strategic soul.

Because creative people and strategic people have always relied on a lot of employees to execute their thing.

So no question the architect gets the benefit. However, here's a big one, the Mason.

Yeah. And my slang term for the Mason is an employee who does a simple task. That isn't doing a lot of the thinking or the creativity. I'm excited because a lot of people who right now listening who think they're Mason are actually architects. And they just have a chance the idea that they haven't been forced to their complacent, not a chance. They've had a chance. There's freedom in the world. Yeah.

They've been complacent. They've made a hundred K or 80 K or 50 K or even 200 K. I'm just doing the task that other people have thought up or dreamed up or strategized as that becomes less valuable.

“They're going to get affected. But I'm excited because I think a lot of them have the capacity. They just have not been challenged.”

When I think about this architect Mason, something that I was thinking about was there might be some Mason work in terms of the infrastructure that supports AI.

Sure. Yes. That, for sure. In fact, to your point, the specific example of Masonry, like actual hands. Like, like, yeah, lecturers are a huge winner framework, like data center buildings, like actual Mason's. Yeah. You know, like, carpenters. Yeah. There'll be some winners. But that'll be short lived. Yeah. Eventually.

I'm not scared. Okay. So I want to do like a fun little quick fire on AI predictions. You're so good at predictions.

I would say I'm good at observations. Just to like put it like you'll watch me right now. If you actually force me right now to predict, you'll see that it's not that I'm good at predicting.

It's that I watch everything quite well. I'm a very good social anthropologist. And so I see things early. And I'm good at projecting how they will mature like over time, more than like, a post for Domace. And like, this is going to happen in the future. But anyway, nonetheless. Okay. I'm going to just say one word. And then you just tell me like, what are your thoughts like, okay, 10 years from the future, where are we at? Okay. Preferences. A lot of them will be set for you in the future and executed without you having to do it. A. K. A. Agentic agents that are doing a lot of purchasing and taskwork for you. Once you set it. So your preferences will become more important in the upfront.

And easier to execute on the backend materialism.

“I hope it declines. I think a lot of the Gary viewer come doing right now publicly is to get people out of materialism.”

I think it's creating too much envy. I think we're incredibly shallow right now as a human race. I think we value the wrong things. We value optics versus truth. We're way too caught up and keeping up with the Jones is we're in full high school dynamics as grownups. You know, I really, I really struggle with materialism as a proxy to your self worth. Yeah. And I hope it declines. Love and relationships.

I would say relationships. I think in 10 years will have a healthier balance of proactive couple's therapy. I think this stigma therapy is continuously going away. Yep. So maybe in 10 years every couple, even if their relationships going great are doing therapy maintenance. So that would be I think will be in a better communication place. I feel like we're heading in the right direction. Even though there's a lot of things that concern me societally in the macro.

“One of things that has me very optimistic is I think people are being more thoughtful of their communication and of their therapy.”

I think we will have more healthy relationships. And I think we could see a decline in divorce in 10 years because we've got more vulnerability and more communication. Which I think people should be leaning more into. You don't see us marrying AI robots in 10 years. No, I like that. I do. I do actually. I do believe that people are going to have meaningful relationships with AI. I know that's going to really trigger a lot of people.

I'm not advocating for it. It doesn't that doesn't excite me. It's matter of factism for me. I just think it's going to be that way. And so like that Megan Fox movie like, you know, people having relationships now with their AI agents verbally. I think that I think as robotics grow as robots grow in society. Yeah, I think you're going to get to a place in 20 years, not maybe 10, but in 20 years that are probably going to freak out and discuss a lot of people. But I just kind of feel like it is. And you know, even for me who's very adaptable and very non-judgey.

Like, you know, it's definitely like a real brain fuck to think about like my granddaughter dating in 18-year-old AI robot. But do I think it's out of the question, no? And do I think it's even probable? Yes. If he else, like, it's going to be like interracial marriage. That's exactly like 20 years after that. I wish it was only 20 years. It took hundreds of years for people to get religious and interracial marriages to where we are today.

I think humans versus robots. In fact, I think that robots and AI could actually bring the human race together.

“I think if you're someone who's racist, sexist, very against interracial work, I think this one's going to be so much bigger that you might give a pass.”

Exactly. Maybe like, well, you're actually human. Now we have humans versus robots. Yeah, I really think that's right. I really, I could see that being in a hundred-year window. Totally. How society plays out. Okay, taste. I think taste will rise in a lot of ways because technology will commoditize a lot of things. But I also think some of the bullshit, like a lot of people used taste to weaponize that they're better than.

Like, I've got taste you don't. And a lot of people fall for that. And I think people self-esteem potentially will grow in the next decade as a counter to the lack of it right now. And so they will also call bullshit on taste makers. Yeah. But I also think I could see it really being very opposite.

Calling bullshit on day-to-day taste makers, but valuing real taste makers even more than we do today. Yeah. Because there's so much like AI. Correct. Correct. Correct. Yeah. Purpose. I think purpose will be continued to be confused. I think it'll be in the same place in ten years. I think people incredibly confused about their purpose. I think people lack humility and simplicity to be able to, I don't believe you can open purposes door until you fully fall in love with humility.

What do you mean by that? The purpose is a big deal. And I think purpose requires self-listness. And the people throw around the word purpose to justify their selfishness.

Yeah. Like this is the business that I want because I want to make a million entrepreneurs.

I think they use it as bullshit a lot as a facade, as a manipulation. My personal one-man's humble definition of purpose is that it's got to be very big. Yeah. And you got to like really, you know, my purpose is to eradicate fear in the world. That's way bigger than that is big.

It shows up in my selfish work. Be friends if you look at those characters. It's very trying to go at that. But somewhere in my 40s, I realized that that was my purpose. And I think it, I got very fortunate, such an incredible mother. Yeah.

That humility has been such a foundational part of my life. Even though I have so much pervato and you know, I'm me, I'm Gary Vee, but like, people that really know me.

“And even in my content and even who I've showed up as last 20 years public, I think if someone like yourself who's like, is it like does homework?”

Like every time, this is the second time we've been together. Like you're, most people are not very prepared when I do a podcast.

You're always very prepared.

Thank you. So that means you like go deeper in your work. So I assume given what you do for a living and given, you know, us doing this twice. Like, you know my stuff better than most people, or at least in a group of people that know it. And I think for you, it's more obvious the humility and the stuff because you've spent the hours watching it.

Yeah. With like, for reason? Yeah. But I think the people that really know me, my family and friends, they know it's my biggest pillar. Yeah.

And I don't think Jen Pop knows that. I don't think that's the word cloud that most people think they know. I don't think Gary Vee. But I think because I have that, it was easier for me to open the door of purpose.

“So my worry is that society will not be in a more humble place in a decade.”

Thus rendering purpose in the same general place that it is now, which is very few find it for real. And it even fewer communicated in a way that allows others to find theirs. So I wasn't going to bring this up, but since you brought it up about your mother, I feel very connected to the fact that you've set in your work that. Almost everything you do is like because you had such a good mom. Yeah.

And I feel very similar about my dad. So I am Palestinian, my dad grew up in Palestine. Yes. He became, he would like grew up in poverty, like poor situation. He became a doctor, a surgeon, chief of surgery, had a medical center,

brought us to America. I was born in America. I'm the last of four kids. Were your three siblings born? Yeah.

They were born in America too. Basically, all of us were, but my parents, like my dad, you know, brought us here, pulled this whole family out. He got 10,000 Palestinian kids scholarships.

He was so generous, so amazing.

And I literally feel like the reason why I want to be successful is because, like, You want to make it happen. I just want to be an impactful like my dad. Yeah. Anytime I get an award, I'm like, oh, thanks, Dad.

Like, I literally feel like I'm just an extension of my dad. And so, yeah, we're two peasants that we have a real kinship. We're like the kids when they're little do this. We're the same. Yeah.

It's why I'm humble. When everyone's like, you're the goat or all the, you know, I live a, you live a version of this. You know, like, I get flowers 24 hours a day. I just kind of passed them to tomorrow. Yeah.

And Sasha, my dad did a lot of great things for me as well. Obviously, my mom was so impactful.

I'm like, yeah, like, you know, I'm the, my mom was the, like, I'm the pottery.

Yeah. I didn't make the pottery. I'm the pottery. Yeah. I'm wondering, like, what is the lesson?

Do we some idea and bring it up?

“Because I was like, well, what lesson are we trying to teach?”

Well, I think it teaches people like, hey, have the right relationship with yourself. Oh, let's go the other way. Yeah. Let's act. You want to lessen.

Watch this. Hey, real talk, y'all. If you think you're a piece of shit, like you're very low self-esteem, like you think you'll be fucked things up. You're selfish or narcissistic. You're a mess.

It's not all you. Yeah. Someone put that in you. Mm.

And you're capable of taking it out of you.

Mm. Fuck your grandparents. God, you really know my shit. I'm really, I'm very humble. Thank you.

Yeah. Fuck your grandparents. Everyone who doesn't know what she's referring to, because I only said it once on stage I haven't made a lot of content on it. It means it may be one or two other times.

So many of you are angry at your parents.

“And you should know better because you knew your grandparents and you know your grandma”

fucked up your mom. So if you're so mad at your mom, why are you giving a pass to granny? Yeah. You know, and then by the way, as someone who knew his great grandmother, you know, my father, I, you know, I've openly talked about and definitely with him, like,

certain things, I don't love about the way he rolls, but I had the great luxury of knowing my grandma. And she was a worse version of it than my dad. But then, make sure you rest in peace. Why I've loved for grandma Esther is grandma, and yeah, great grandma, and yeah, I knew her. Because I was born in the old country.

I was born in the USSR. My siblings were born here, but I came here. And I came here with my parents. My grandma and my great grandparents. Mm.

And I spent time with my great grandparents. And I know that my grandma Esther, she had her mother, and grandma Ania, she was rough, bro. Yeah. But guess what?

I'm not even mad at grandma Ania, even though I don't know grandma Ania's parents. I surely know how this game's played out. So the lesson in giving all the flowers to your parents, you and I are incredibly fortunate. Because we have the ability to give, you know, the flowers to our parents.

And we don't take on the accolades. The lesson to everyone who's hurting right now is do not take on your pain as you suck. Pay attention to your environment and who raised you and how it went down. Now, don't use that as excuses. Yeah.

Start to be a man or woman. You know, look, our parents did a great job. But the reason I'm sure I can't speak for your disability situation. But when I, my mom and dad are overly embarrassed on how much love I give them publicly. Because they're like, there was a, yeah, we did a great job.

We're proud of what we did. But you do so many things that we didn't teach you. And things that we learned from you and you've taught us. And you pick this up on the long the way. And that's you, bro.

And there's the reverse for someone right now who, yes, their parents fucked it up. But they can be the one to change it. And so that's the lesson. I love like what you're, what you're saying in terms of like, it's like, forgive your parents because you're grandparents.

Forgive your grandparents because you're great. And then eventually you're like, just forgive. You know, and just like that. Thank you so much. Actually, one of the, you know, I'm known for many things.

You know, like people make fun of me saying you're young when you're 55, where I'm known for being good at predictions or being high energy. And like, ridiculous and silly and, you know, hard work, accountability, like the things I'm known for. One thing I'm not known for is the champion of forgiveness.

But I'm about to be one of the things I've made a real conscious effort with is I have a character in V friends called forgiving horn frog. And I'm developing his origin story. I'm incredibly one thing that people don't know anything about me yet. Is that I have a lot of Stanley and Walt Disney in me.

I'm incredibly creative from like a fantasy world, George Lucas. So I'm going to start showing that part of me in this next chapter. You know, train knows it because he sits in films all my creative sessions for three days. That my parents house with my comic book team where I literally invent these stories. Story like invent.

I've decided that I'm going to really focus on forgiving horn frog because I want forgiveness to be cool. Yeah. I am very passionate about forgiveness.

“I believe forgiveness is the ultimate strength.”

I believe most people right now don't want to forgive people because they think it's a pass for the other person that did wrong without realizing it's the freedom executor of them. Yes.

It's getting that pain out finally.

They don't see it. Yeah. It's reverse. They think it's good for someone that did probably holds them back. Correct.

So I plan on doing a lot of content of forgiveness. I admire people that are able to forgive in the face of clear very negative things that

I admire that person. Yeah.

And I love what you're doing with V friends to me.

This is like your legacy to make sure that like even when you're gone, like children are going to grow up, right? Moral frame. In the biggest way. Thank you.

It's when I die, please God be another 50 years. As long as I can make it to 85 and higher, if as long as I have 35. I'm just 20. Yeah. I want I want 90.

I'm very big on getting to 99 or 100. But if I can get to 85, God willing, I do believe that when the announcement comes out, it will say, be that V friends, creator Gary Vaynerchuk has died at the age of 87.

“Like as long as I get to 85 and get 35 years of building this intellectual property, I think I'm going to”

build a big ass fucking thing. Okay. Let's move on to social media. So the last time we spent like an hour just talking about social graph to interest graph. And it was kind of like, it was happening, but now we're really living in it.

And I think for me, one of the things that's really changed in terms of the way that we operate at, yeah, media is the publishing process. Yes. It is totally different. It used to be that like we've really polished, you know, a real, we put B roll.

And we, the team picks it manually. And then we put it up and it flops her dozen and we move on. Yep. Talk to us about the new way that we should think about the publishing process. Like it's speak for my Gary V brand.

Yeah. We Gary at Gary V at a new handle. I stood up this weekend at funny V at a few NNY BE. Get at Gary the operator. You know, at all these hundred plus handles I have across these ten platforms linked in YouTube

shorts. TikTok Snapchat spotlight. We are posting anywhere between 500 and 1000 pieces of content a day. Wow, a day. 500 a day.

I thought it was a week. Damn. It was a week. It was a week.

“This 500 a day is probably a 60 day phenomenon.”

We've honiced art back to what I said earlier. My team has not gotten smaller. My team has gotten wildly more efficient today.

You know, between my open clause and between all the, what we basically, we will fully

ingest this entire video. And it will go through a process of clipping the AI will figure it out. You know, the team will do the 15% strategy upfront. The AI will do 80% of the manual work. And the team will do the last five percent on post editing.

You know, what the AI created off of the rules we gave it through our lenses. Yep. Which we call our tasks. And that's where I love this quote from you. It's like the, the intoxication of the merit of a post.

Yes. Take us through this idea. How do you think of it? The fact that you could be just starting. Yep.

No experience. Yes. Never done this before. That's right. You can compete with somebody who's been doing it for 30 years.

And who has a million like a million to million followers.

And you can go viral today and make up for all that lost time. That's right. And viral is just the beginning of the process. Because a lot of people go viral and nothing happens. It's that viral post where that great post can start the process of you getting really serious about this and going.

Let's use us.

“When did you start kind of gaining traction publicly?”

What year? Eight years. Like a 2018. 2018. I started gaining traction publicly in 2007.

Okay. I started one of our team in O6. I would say, oh, seven is when I got traction. So let's talk about us. I've had traction for 19 years.

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You've had traction for eight years. You've had traction for eight years. You've had traction for eight years. Feedback is important. Customer feedback is important.

Employee feedback is important. And you also talk about humility. So is this still a hard line for you? I'm talking about self-worth. Getting feedback.

I only listen to consumer feedback. You've got AI, yes. I'm dealing all your comments. I'm dealing only counter punching

“to the reality of the consumer temperament.”

So stop giving a fuck. To me giving a fuck is like your identity, your self-worth. Like if you're delusional about your product, and no one's buying it, you will go out of business. So that is a nuance.

Okay, the next hard line. If you're 36, you're a fucking child. Hard line. But people come with different baggage, right? Some people have sick parents.

But people have debt. Some people are married. So it's 36. I feel like this line is getting harder for you. No, it's getting easier for me.

You're right. No, I mean, like in terms of like you, you're putting it on. Yeah, I am because here's why with modern health and with AI health, like New Zealand and with GLP3's coming,

do you know what statins did to the world? Hello. No, really. Do you know what a statin is? For your heart.

Yeah.

Right now when I've gotten much healthier,

you look at my old content a little. You know, I've gotten healthier. I spend a lot of money on my health. I'm not like crazy. Like trying to do all this hacking,

but I'm thoughtful about it. Um, I'm very healthy right now. However, naturally genetically, my LDL is high. Like a statin is really helping me.

And I'm so fortunate that my grandfather died of heart attack. I have a lot of his genetics on my mom's side. Like that I even know. Let alone have something to defend it. Yeah.

People understood what's going on with AI medicine. And with this whole GLP3, now I'm not promoting GLP1s or 3s. But if this goes the way of statin,

“do you understand what weight does to people's health?”

This is a rum. And then it also studying all these other benefits. Like, this is a remarkable opportunity. I'm hopeful.

Now look, five years from now something may pop up

or it's a negative benefit. I don't know. I'm definitely not a scientist or a medical professional. Here's where I'm going with hardline on 36. I believe if you're 36 today,

you're going to live 200. Most people sure someone could die of stroke. And to your point, of course, people have sick parents. Here's where the confusion is.

When I say 36 sure baby, I'm not saying to be complacent. Yeah. Or like don't work. Or like chill on the couch.

Yeah. I'm the most intense fucker you know. I'm working hard for all the time. I'm talking about don't use your age as your jail to become cynical and defeated.

Yeah. So chill. I mean, anyone who's watched my content in any level of depth knows I'm not saying be lazy and be delusional

and be complacent. I'm saying do not weaponize age as a mechanism to not do work. People say they're finished because they're lazy. Yep. Not the other way around.

I totally. People completely convoluting what I'm saying for their benefit of non-action. Okay. Next hardline.

This one I think you might change. Okay. Document don't create. Now with with AI, everybody can make unlimited content.

It's getting easier to to do content. Packaging matters so much. Your thumbnail and your hook and all that. So is it really document. Hardline document don't create.

Now here's why. Okay. It's also nuanced. When I said that saying in my office, that went such a ballistic viral for me and helped so many,

I was making a point that I continued to make today. A lot of people don't know what to make. But if you just feel everything and then clip it, you could be some of the most famous people in the world. Live streamers.

Yeah. That clip all day are just documenting don't create. Now it was encountered to everyone doing over analyzing create. Yes.

The answer is document to your point.

I'll tweak it so it's very clear to everyone. Yes. Document and create. But at the time I said document don't create. Everyone was just creating.

Yeah. And spending a lot of money time and effort to miss 99% of the time. Yeah. Long form.

“The way that I think about long form has like completely changed,”

where now like even in this interview, I'm like trying to bacon viral. Right. Let's try to bake it. That was the intention.

That was what I. That is a definition of document to create. Do long form content for short form content and battery it into the production. Hardline quantity is not debatable.

That's the only one that no one could argue with. Right. Quantity is not debatable. You either make 900 piece of content or you don't. Everybody tried to demonize my quantity argument over the last decade.

Only to everyone now being there. With AI, like with everybody being able to do it. Do you feel like there's a differentiation in terms like this better taste story. Listen to what you're saying. Yeah.

You've just told me you make more content. I don't believe this. I'm trying to give other people's camera. People. Yeah.

I don't like whatever anyone wants. Yeah. If they think that they're going to be able to compete in the attention world. With one piece of content. That's quality because they said so.

Not just up out. Yeah. Hardline. Want to be happy. Realize that everything is your fault.

Look. This is a dangerous one requires a nuance. Sometimes people hear that. They get caught because a lot of people have low self-esteem. And they are blaming themselves.

And they think they understand what I'm saying. What it's doing is driving them into deeper depression and anxiety. Here's what I'm saying. A accountability is different than shutting on yourself. You're fault because you are capable of getting out of it.

You're deciding.

“So I really struggle with politics because I think both sides are doing the same thing.”

I think they're all just scaring people. All we do is scare people. Yeah. Scared of big corporations and millionaires. Scared of immigrants.

It's all. If it's the left or the right, it's the same thing. It's all the same thing. Everyone's scaring everyone. You just think a lot of people don't realize that they're capable.

And so once you say, I'm not making money.

Not because billionaires aren't paying taxes.

But because I similar to why you were not winning on Instagram. You weren't good enough yet. I'm not winning because I'm not good enough yet. And I'm going to start surrounding myself with more optimistic people. I'm going to stop consuming bullshit.

I'm going to start going to the gym therapy. Listening to positive podcasts like this. But putting in more effort, not play video games for nine hours. Maybe four hours. So I have five hours to work.

Like when you start going through that, you truly get out. That is real life. This is not something I made up. This is the history of man. Sorry.

That's the rules of society. I didn't make them up. I'm not fucking God. Go fucking work. Go fucking have joy.

Go find balance. Go fucking start picking optimism instead of cynicism. So something that really inspired me.

And I hope to be true is that you've said that you believe that like kindness is going to be taking over.

Yes. Why do you feel that way? I believe society goes in circles.

“I think you can look as recently as the 1960s.”

If you look at the 60s in America. Very contagious similar to this. Martin Luther King murdered Malcolm X murder. Robert Kennedy murdered. JFK murdered.

Riots. Tension. Racialish. And then you look at the late 70s disco. You look at the 80s fun.

Good times Reagan. Right? I don't believe that humans can sustain anger forever. I wouldn't already see it. You may know this.

You may know this. Like you probably have people in your families that are like less political than they were for you. They're tired. You can't hate forever.

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And I think that's a very hateful judgemental. Aloha, aka the podcast princess, signing off.