Jessie Inchauspé: The #1 Diet Change That Will Transform Your Energy & Health | Health and Wellness | E401

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Lucas impacts you even if you don't have diabetes. You cannot have a healthy body in mind if you're constantly spiking your glucose levels without knowing it. Jessie and Chospe, also known as the glucose goddess, is a French influencer and a New York Times bestselling author. She's known for simplifying the science of blood sugar,

and helping millions build healthier habits. Human beings, from the moment we're born, we slowly cook like the chicken and the oven. It's called glycation, and the more glucose you have, the faster glycation happens.

“What are the common things that people think is normal?”

That's actually not normal. It's 10 a.m. and you already feel tired. That's not because of your sleep, that's because of your breakfast. Being on a glucose roller coaster affects your brain. It affects your mood.

You can be more agitated, more easily irritated. It can increase brain fog. Of course, it can increase chronic fatigue. So if your only focus is you are a bit more performance, then learning how to manage your glucose levels is fundamental.

How should we think about it? Like what food should we completely avoid, and what are some good substitutes? So the simplest one to do is... Yeah, fam, my guest today is Jessie and Chospe,

better known as the glucose goddess. She's a biochemist, bestselling author, and one of the leading voices making blood sugar science simple and practical. Jessie is here to break down how glucose and the way we eat shape our energy, cravings, focus, mood, aging, and long-term health.

We'll also touch on her new book nine months that count forever, and how she built a huge brand around a highly specific niche. Now I know today's episode might feel a little different from what we usually cover, but trust me, the lessons are incredibly relevant. So grab a snack, make it a savory one if you can, and stay tuned.

And one tiny favor before we get into it. Don't let the algorithm decide when you get your next dose of young and profiting podcast. Follow YAP now so we stay connected each and every single week. Jessie, welcome to young and profiting podcast.

Thank you for having me. Typically, we're talking about business and marketing and sales, but especially like these days, I've been really getting into these health conversations, and you've been so popular online.

I see your reals all the time on Instagram. We've got like six million followers,

and you are known as the glucose goddess. So the thing that you super famous on the internet is all your science around glucose, and how to minimize glucose spikes and how to eat food in the right order, and all the things that you talk about online.

So for people who are not familiar who only hear glucose in the context

“of, let's say, diabetes, what is glucose? Why do we need it?”

What are the main things we need to know about it? So glucose is your body's favorite source of energy. So right now you're brain, your heart, your feet, your liver, the all-burning glucose for energy. So it's the fuel of life.

And as humans, the way we give glucose to our body is simply

And the big family of these foods is called carbohydrates. So that means things like bread, pasta, rice, potatoes, but also chocolate, banana, apple pies. Those are carbs and these contain glucose. The thing is, a little bit of glucose is fantastic.

But too much glucose can cause some issues.

“It's a little bit like, do you have any plants at home that you take care of?”

Yeah. Okay, so you probably know, and I'm a terrible up tent owner, but you've got to give them a little bit of water, but if you give them too much water, then it's an issue. And they drown and mehadiata. And I lost many plants to this wealth.

The human body is the same.

A little bit of glucose amazing.

Your cells are running. You have energy, you feel good. Too much glucose. Your cells start to stress out. And that things start happening.

So some of the most common symptoms of having a lot of glucose. The most famous one is diabetes. But diabetes is not the only world in which glucose matters. So from about 50 years ago, scientists have discovered that glucose impacts you even if you don't have diabetes.

If you have glucose spikes, which means eating a meal that's very high in carbs, these spikes that happen after you eat can lead to information to stress inside your cells can lead to a higher risk of cardiovascular disease. Can lead to more cravings. Can increase your risk for brain fog, for depression, and a long term for things.

Like Alzheimer's disease can impact your hormones as a female. Can increase testosterone in a female body, which can lead to polycystic ovary syndrome.

Basically, having a lot of glucose spikes in the daily basis.

Even if you don't have diabetes, can lead to symptoms.

“You should all care about our glucose levels.”

Even if we're only objective is to have more energy to see better and to have fewer cravings. You cannot have a healthy body in mind if you're constantly spiking your glucose levels without knowing it. And that basically formed the basis of my work.

And I discovered this whole thing because I personally suffered from more than mental health issues in my twenties. And I saw this correlation between mental health symptoms and glucose spikes. By wearing a glucose monitor completely randomly when I was working in Silicon Valley. And so all that to say that I've now dedicated my career to helping people manage their glucose levels. So when I think about sugar, I feel like everybody knows like certain sugars are bad.

Like everybody knows like if you eat a cookie, it's bad. If you're eating ice cream, it's bad. You know, even bread is bad. But then there's other things that have sugar, like for example, like now in my coffee, I use monk sugar. And in my hand, I'm like, this is good for me. This is fine or honey, right? So is there a case of like certain sugars are better than other sugars?

“Or is that just nonsense that we're telling ourselves?”

So there's two categories. Okay. So when you say monk sugar, you're talking about monk fruit? Yes, yeah. Okay. Okay. So that even though it kind of sounds like a sugar, that's actually a sweetener.

That doesn't contain any sugar. So I categorize these things into two worlds. So you have the sugars which actually contain glucose molecules. And that's white sugar, brown sugar, honey, agave, maple syrup, all of those things. And then you have the sweeteners that are usually very, very low in calories.

And do contain actual sugar or so, stevia of Spartan monk fruits, all of those guys. Okay. If we look at the sugar world, it's all pretty much the same. It's the same molecules in honey, it's the same molecules and in table sugar. Yes, honey has the antioxidants, but it's still very, very high in sugar. So when it comes to those sugars, like if you prefer maple syrup, bush before honey or coconut sugar,

have which everyone you want because they're pretty much the same. Now if we're talking about sweeteners, some are really not great for our health. That's going to be things like melt-a-tell of Spartan. And then what you mentioned, monk fruit, is actually seems pretty neutral. And it seems to be a good option if you want the sweetness without the glucose spike.

So it's a bit more nuanced. But what I really care about is the fact that things like honey and agave are marketed to be super, super healthy. When actually they're just the same molecules as a regular table sugar, but nobody tells you. So what's the easiest, like, like, how should we think about it? Like, what food should we completely avoid? And what are some good substitutes?

I'm not going to make you happy because I'm going to say no foods are off the table, but okay. There's really simple hacks you can put in place that when you do eat something that's high in sugar, it doesn't spike your glucose as much. So the simplest one to do is to avoid sugar on an empty stomach.

So avoid an orange juice, a chocolate bar first thing in the morning.

If you want sweet stuff, have it as dessert after a meal. So after your lunch after your dinner. Why? Because when your stomach is empty, those molecules of sugar are going to arrive much more quickly into your bloodstream. Therefore, you're going to experience a bigger glucose spike, which leads to a faster information,

faster aging, and then after a big spike comes a big drop. And so two hours later, you want more sugar because of that drop. Now, same sugar, same honey as in table sugar. If you have an after a meal, because there's other foods in your stomach, the sugar is slowed down.

Therefore, it arrives more slowly into your bloodstream. Therefore, you don't get such a big spike nor a big drop. So you get fewer symptoms. And you're less likely to trigger this sort of craving roller coaster. And this addiction to sugar that lasts all day.

And then it's 10pm and you've had 25 cookies and you're wondering how you got there. Or maybe it's because your breakfast was sugar on an empty stomach and your body's been on a roller coaster ever since. So that's top tip when you eat sugar. And one of the things that I know that you advise is to have a savory breakfast

instead of a sugary breakfast. So tell us the difference of like somebody's day who had a sugary breakfast versus a savory breakfast. What do you have for breakfast? I barely eat breakfast.

I usually eat. So like 12, but if I do, I usually have yogurt, granola and fruit. Is usually what I have. And I have it at like 11 or 12. Or I'll make scrambled eggs and fruit.

You don't have to have breakfast early in the morning.

For me, breakfast is just the first meal of the day that she'd be savory.

“Okay, so why do we want to avoid a sweet first meal of the day?”

No matter what time that is. Because your stomach is empty, it's so simple. And so if you eat something like a piece of toast with jam and then a tea with honey or an orange juice or fruit smoothie, all of these are very high in sugar and glucose, the glucose is going to arrive really quickly.

Big spike fatigue, inflammation, aging and then big drop to hours there. And it's 10 a.m. and you already feel tired. That's not because of your sleep, that's because of your breakfast. And there's this misconception that if we eat something sweet in the morning, it's going to give us energy.

That an orange juice is going to give us energy. But it actually does is that the sweet taste triggers dopamine in the brain. Dopamine is a molecule of enjoyment. It makes us feel good, but on the inside in ourselves, ourselves are struggling with this big glucose spike and cannot make energy efficiently.

So if you want stable glucose levels throughout the day, the tip is very simple. Have a savory breakfast built around protein. Protein does not contain any glucose. It does not spike on glucose levels. It keeps us very, very steady. And it keeps us feeling very full.

So a perfect example is some eggs where you mentioned some Greek yogurt. Can be leftovers, it can be fish, meats, it can be tofu, protein powder. This should be the main character of your breakfast, the centerpiece of your breakfast. And then you can add stuff. You can add some fruit, whole fruit, you can add a bit of starch.

As long as the core of your breakfast is built around protein, it's going to keep your glucose level steady. And this transforms your day completely.

And I recommend to always try to start with switching to a savory breakfast,

even though it can be quite hard for people.

“It is honestly one of the most powerful things to do for your entire day.”

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Get more with Northwest Registered Agent and Northwest Registered Agent.com/yapfree. Now, I might be vain or something, but the thing that really moves the needle for me when it comes to health is when somebody says, "This is going to aid you faster, like don't do this." That's all he's when I paid attention to most, so you've mentioned aging quite a few times.

“So, what does sugar and glucose do in terms of aging?”

Well, do you know when you cook something in the oven? It goes from, like, raw to brown. So, you put a chicken in the oven and it goes from pink to brown. So, that process is called glycation. And it's basically the process of aging.

And human beings, from the moment we're born, we slowly glycate. We slowly cook like the chicken in the oven. No joke, girl. No joke. It's called glycation.

And it happens everywhere in our body. On our skin, inside of our organs. And when our skin and glycates hurts our collagen, we get wrinkles. When our organs glycate, it works as well. And then, as we age, we glycate more and more.

And then, when we're fully glycated, we die.

That's basically what happens in a nutshell.

And you might notice that glycation and glucose sound pretty similar. Like, they come from the same root and it's because they do. And it's because it is glucose that does the glycating. And the more glucose you have in your body, the faster glycation happens. And so, if you're talking about aging of the skin, right, which is one of the core things we think about when we think about aging.

So, it's called when your skin gets glycated. And the more glucose you have in your body, the faster that collagen is glycating. And when collagen is glycated, it becomes brittle and it breaks. And so, that can lead to sagging skin and wrinkles over time. And so, I'm now saying, like, one piece of cake is going to make you look super old.

But over days, weeks, months and years, if you had twice as many glucose spikes as your neighbor, you might look older than him. Yeah, and go the rest of your lives are the same. So, that's one of the ways in which food and glucose are related to skin health. Another one is inflammation.

So, every glucose spike increases inflammation in the body. And inflammation can also exacerbate things. Like acne, rosacea, psoriasis, and just generally make your skin feel look more dull. So, yeah, it's important to think about food when if you want your skin to look young and healthy for a very long time.

Now, what about somebody who's just like, I'm fine, I don't feel like I have glucose spikes.

“Like, what are the common things that people think is normal?”

That's actually not normal.

Well, first of all, if you feel amazing and you don't think anything in your life could be improved,

that's awesome and don't listen to me. But if you think any little piece of your physical mental health could go a little bit better, then glucose might be the good place to start. So, some common things are that people think are normal, but are actually might be glucose spikes in disguise. Hitting the 3 PM wall, so at 2 PM feeling super tired, like in your coffee or soda or nap,

and I used to think that was just normal. Poor sleep. So, if you have a lot of glucose spikes and dips and you go to bed on a big glucose spike, you'll have less deep sleep. And so, you wake up and you don't feel rested even though you set up seven or eight hours. That's a very common symptom.

And another very common one is sugar addiction. So, by sugar addiction, I mean that throughout the day, multiple times you're thinking, "I want to eat something sweet." I don't care what it is. That is what's in the sweet. It's a granola bar, and it's a chocolate, and it does need something sweet.

Now, this could be driven by a glucose crash, because the meal you had a few hours earlier led to a spike, and then a crash. So, poor sleep, poor energy, and feeling controlled by sugar. Those are pretty common symptoms of glucose spikes. Let's talk about that addiction.

I actually just went to New York to visit my mom from Mother's Day, and I had a total cheat weekend. We were eating cookies and cupcakes, and yesterday was hanging out with my boyfriend. And it was like 10 pm, and I was like, "Do you want to?" And I'm usually eating very healthy. I'm like, "Do you want to order ice cream?" And he's like, "Why do you want ice cream?"

I'm like, "Who's the random?" And I'm like, "I don't know. I just feel like it may be because I ate so many sweets this weekend. Is there any truth to that? Do you just your body just keep wanting it once you've kind of indulged?"

Yeah, because it's a very powerful stimulant on the brain.

So, more sugar, you think about and you want. And then you combine that to the fact that you're experiencing a spike in a dip. You can also have this biological urge of like, "I ain't in sugar right now." So, those of these things can be going on.

“Have you ever made the experience of like, stalking sugar completely for a week?”

And then you don't even think about it anymore? Yeah, yeah. Like, it's like, if you don't have sweets for a while, then like, you just don't want them, and then suddenly you bring it back. And every day you're like, "I want to see it, I want to see it." So, how do we stop that cycle?

So, the key is not to try to use your real power. That's not going to work. I think there's two things you can do. So, first thing is, when you want something sweet, try to have some whole fruit. And then wait 20 minutes, and if you still want the ice cream, then have the ice cream. But the best first thing, the first sort of gate to try is whole fruit.

Because whole fruit is sweet, but also contains fiber and water. So, it doesn't create a glucose spike. And then if you really want to have the ice cream, which, by the way, I told you, relate to, use the glucose hacks, so that it doesn't create an extra craving cycle.

So, as I mentioned, not never an empty stomach.

You can have some vinegar before you have the sugar. So, one tablespoon of vinegar in a big glass of water like this. Like an apple cider vinegar, or like, apple cider vinegar, white wine vinegar. You just want to avoid the very, very serious people, sonic vinegar. But this can reduce the glucose spike of that sugar by up to 30%.

Because it slows down the breakdown of sugar in your stomach. So, you're still having the enjoyment from the sugar with less of an impact in your glucose levels. So, with less of a creation of that cycle. And another thing that's very powerful that you can do is that after you eat sugar, use your muscles.

So, if you're in front of the TV, pick up a water bottle and do some bicep curls. Do some calf raises, like, on at the couch, you know. Clean your apartment, do some laundry. Activating your muscles after you eat sugar is so powerful, because they want glucose for energy as they contract.

And the first place they look is in your bloodstream. They look for glucose for just eight. So, for example, if I ate the same chocolate cake on two different days, but one day after that chocolate cake I went for a ten minute walk, it would create a much smaller spike than if I just sat down after eating it.

So, if you use all these little combos over time, the spikes come down. So, you're not creating that biological crash.

“And probably you're not going to keep eating as much sugar as you did in New York, right?”

Maybe you were eating sugar like every few hours. And now you're doing it in the evening ice cream. And so, over time, this is going to attenuate. And you're not going to feel that craving anymore. Yeah.

So, you are just kind of explaining how fruit compared to ice cream is a better kind of glucose or easier to manage.

Like, I know I asked you this question right off the bat,

but I feel like I don't quite understand still. Like, what is a good sugar versus a bad sugar?

“And for you, for example, how often are you eating fruit?”

How often are you? Are you trying to stay away from fruit or are you? No. I don't try to stay away from fruit. So, fruit and a chocolate bar, they actually contain the same sugar molecules.

It's the same thing for your body. But there's one massive difference, which is that in the fruit, there's fiber. And there's water. So, even though there is some sugar in there, it comes in this very healthy package that is going to break down slowly, that is going to arrive into your bloodstream slowly.

And also, there's much less sugar in an apple than in a chocolate bar. Right? So, you have less sugar and a better envelope, a better matrix. And so, I have whole fruit every single day, honestly. Whole fruit is still there for enjoyment, for pleasure.

Like, we don't need to eat fruit. There's nothing in fruit that we can't find in vegetables, for example. But fruit is so lovely to eat. And it's delicious. It's sweet.

It's enjoyable. So, I still see fruit as dessert. Right? I'm doing it because I want to, because I like it. But it's a totally fine and healthy thing to eat.

However, there's something really fascinating to know about is that the fruits that we have today in supermarkets has been modified and bred by humans over centuries to be even more sweet and juicy as the way nature intended. So, if you look at what a banana looked like, you know, thousands of years ago, it was full of seeds, not very sweet and quite hard to eat.

And today, a banana is like super easy to peel and it's very sweet. So, humans have designed modern fruit to be higher in sugar. Yet, the same things to hold, because of the fiber and the water, there's still fine for your health and your glucose levels. The problem comes if we denature whole fruit.

So, if we make an apple juice or an orange juice, what are we doing? We are stripping away the fiber and throwing it in the bin. And we're just keeping the sugar in the water. And in that case, that becomes something that isn't really not very good for you. Because we're concentrating the sugar of like five oranges in one glass

and we're removing the fiber.

“So, that protected healthy matrix that's what we're about, it's gone, it's vanished.”

And you're just left with the same sugar molecules as in a can of Coca-Cola in the same amounts. And so, sure there's a bit of vitamins in there, but like, not enough to outweigh the huge amount of sugar that is in that juice. So, it's not so much about like, is there a good sugar or bad sugar? It's more there as good envelopes and bad envelopes for sure.

But only thing that is very sweet and that you can eat unlimited is whole fruit.

The rest should always be seen as dessert and something you do for your enjoyment and pleasure

and something you build to glucose hacks around. I feel like that's a really good reframe, like understanding that whole fruits are good because of the envelope that you were talking about. Yes. And then also like that you treat it like a dessert, like you know you don't have to eat it.

But if you're going to have something sweet, you're going to opt for fruit. So, I think like reframing and make sure you're not de-neaturing it, like you mentioned. So, I think so. When you were mentioning, you said fruit and granola and yogurt for breakfast or the first meal of the day, right? Okay. So, in that meal, the fruit and the granola tend to be sweet,

but because you have the yogurt, you also reduce the glucose spike. And you don't need that fruit in the morning, right? You're first meal of the day, but it's enjoyable. And we should also think about things we do for enjoyment.

“Life is not all about just reducing sugar and being sad.”

But we need to eat sweet stuff because it's tasty. Now, let me ask you a question about that breakfast. Would it make more sense if I was like let me just have this Greek yogurt plain? And maybe are like the granola that I have actually doesn't have any sweet in it. It's like mostly nuts and stuff like that.

So, like let's say I have the granola, like the nutty granola and the Greek yogurt. And then I have the fruit after. Is that better or like that doesn't matter like to have that level of granularity of how you eat. So, in order to answer that question, we got to talk about the order in which we eat our food. And yes, there is fascinating study that came out that has been since we've replicated many times.

That shows that during a meal, the order in which you eat the food matters in terms of the glucose spike that the meal creates. And the scientists found that the, quote, "I deal order for you glucose levels is the following."

Vegetables first, then proteins and fats.

And then starches and sugars. Why? Because vegetables contain fiber. And then they mention fiber is our friend.

And why do we want to eat the carbs of sugars last? Because same concept, when there's food already in our belly when we eat carbs, they arrive more slowly into our blood. So technically, if you want it to be like super, super, super highly optimized. Yes, eating the berries after you had the yogurt and the nuts would be better than mixing them.

But honestly, girl, like the difference is going to be pretty small because that meal is not very high in glucose anyway.

“And I don't think you need to do that unless you really want to.”

But eating stuff makes this totally fine. You know, a lot of protein in there healthy fast, a little bit of whole fruit. It's fine. If you told me my meal, my breakfast is five cookies and a yogurt. I'd be like, "Okay, yeah, definitely don't have the cookies first. Like have the yogurt first and then the cookies."

It's always relative. But in your case, I don't think you have to worry about it. What's up, Youngham Profitors? When you start a business, nobody warns you that you're about to become the creator, the marketer, the finance team, the customer support team, and the person who's chat GBTing, why checkout is not working.

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And don't be afraid. You're my beautiful father. You don't just need help, but help me, Liba. What are the two of us doing together? Yes, you're a good guy.

That's what you're doing together. And we're looking forward to it. Are you not going to help? Yes, I'm not going to help. You're not going to help.

You're not going to help.

“Can you talk just about what a glucose roller coaster is?”

A glucose roller coaster is experiencing glucose spikes and crashes, spikes and crashes. The whole day. So you have a sweet breakfast, you spike. Then naturally your body's going to bring down your glucose levels. And then you have a big spike.

You're going to have a big crash.

And that's the first section of the roller coaster of the first wave of the roller coaster.

And then when you crash, this actually activates a part of your brain that tells you to look for more sugar. And so you're going to reach for a super sweet granola bar. And then you're going to spike again. So the roller coaster is going to back up. And then over the next two hours your body's going to bring down that spike.

By storing a wave glucose into your cells. But a big spike means more cravings and more activation. And so if all day you do spike crash, spike crash cycle. You're stuck in this fatigue exhaustion sugar addiction.

You have the opportunity every single day to reset that glucose roller coaster. Your breakfast is extremely important. As to whether you're going to be on the glucose roller coaster that day or not. So if you suspect that you might be on one because you crave sugar throughout the day and you feel super tired. Tomorrow morning have a savory breakfast built around protein.

Nothing sweet except some whole fruit if you want. And see how different you feel odds are. You will be spending your very first day not on a glucose roller coaster.

And I can tell you that feels amazing.

And you get your life and your time and your brain back. If your audience cares about brain health. Performance energy. This also matters a lot. So being on a glucose roller coaster affects your brain.

It affects your mood. It can affect how you behave with those around you. You can be more agitated. More easily irritated. It can increase brain fog.

Of course, it can increase chronic fatigue for the reasons I just mentioned. So if your only focus is you a bit more performance. A bit more even kill than learning how to manage your glucose levels is fundamental. And in my book, the glucose revolution have many more hacks and more science.

“And it's honestly a really, really good place to start.”

All right. So let's transition into talking about your business. So one of the most fascinating things I found about you is that you've got a big following.

We're talking about six million followers just on Instagram.

We're on all these other platforms. And your main thing that you talked about for a long time was glucose. And in my marketing brain, that's really niche. You're not just talking about health or women's health. You're talking about glucose.

Now, everybody, you know, needs to worry about what they eat. And everybody needs to eat. So I guess it is broad, but it is still really niche. So talk to us about how you landed on that. And if, like, you, like, how do you were like, okay, I'm going to stick with glucose and be the glucose goddess?

Okay. So first of all, glucose is niche, but it's actually a very simple window through which to view nutrition as a whole. So it sounds super niche, but it's your glucose levels or representation of how much fat you're eating, how much protein you're eating of your exercise levels, of how much sugar eating, how many carbs you're eating. So they reflect an entire diet.

“So that's why it's cool and it's helpful.”

It's a niche molecule, but it actually represents a lot about somebody's lifestyle. So how did I get into this, how did I decide to do this? Personal journey mental health issues wasn't sure how to do better. I was working at 2010 me and Silicon Valley for five years. As a product manager, super fascinated by that whole journey.

And I had the opportunity to put on a glucose monitor. And the company sent an email to me like, hey, we have glucose monitors, doesn't anybody want to try. And I just raised my hand out of curiosity. And it changed my life because I saw that the days where I had bigger glucose spikes, my mental health was worse. And I was struggling with the de-personization, depression, anxiety.

Since I was 19 after breaking my back and back and having a intense surgery. So I personally got fascinated by it. I read all the studies, I changed the way I was eating and I was like, this is super freaking cool. And then, because I think I'm just wired this way, I wanted to extend this to those around me. And so I thought, if I just print out these scientific studies and give them to my mom and my friends,

nobody's going to care.

“I need to find a visual way to explain why it's so important to manage our glucose levels regardless of our medical situation.”

And I thought about making these graphs. So a little really coded on my computer, this little digitizer that took screenshots of the glucose monitor, turned it into this pretty graph that I made and designed everything. And these graphs when I showed my friends of my colleagues, man, they got it. And these graphs were sent to you showing the glucose spike of, for example, an orange versus an orange juice.

And you can see in just a second, oh, the orange juice is a bigger spike. So that's worse. And then I decided to put a little bit of an Instagram, just because I wanted to help people. You know, and I thought, I'm going to give myself six months and try to make the best post I possibly can. And because I had a product manager mindset, I saw these graphs as a feature that I was continuously testing every single day.

So I had a ton of iterations of these graphs and I was seeing what was catching or not. And after six months, I had like a thousand followers and I thought, this is it, girl, I got to go. And so I created it into you and me, and I decided to do the glucose thing full time, but I had no business plan. I had no idea what I was doing.

And because I was in Silicon Valley, everybody said, Jesse, make a deck and go raise a million dollars.

I was like, but I don't want to build an app.

And so I was about to stop doing this six months later because I had no more savings when I had the opportunity to write a book. So my book agent saw my work, reached out and said, "Thank you, should write a book."

And I never thought about writing a book, but I did.

And that's when things started to sort of snowball after that book came out. I got media and press and people were sharing more and more of the glucose graphs on Instagram. And then a year later I decided to build a business out of it. To have a recipe club, to have a formulation of the supplement I developed, to do more books, to do more products. But it all came very organically. I never raised any money.

It was all bootstrapped. It was all one foot after the other. So I'm on that. There was no deck. There were no Silicon Valley investors. I did take meetings and I was like, "This is not for me." So, yeah.

I love that evening. I didn't stress. I didn't stress. It totally does. And I always talk, I love creative.

I'm a creator, I'm a creator. I'm a creator. I'm a creator.

“Our ship is awesome. I believe that is the feature.”

I believe that is the way that you can really build big businesses now, without taking funding because your personal brand is your audience. Now, one of the things that really, like, you know, is eye opening for me is that you started with these graphs. Like, a lot of people like start with their face.

You started with these graphs that you perfected that people really loved and people kind of got trained on. Did you have any like insecurities about going on camera? Or like, how was it for you to actually, because now you're on camera all the time?

How was it for you to get in front of the camera?

No, I have never been insecure in front of a camera.

And I cut it my mother for taking so many photos of my sister, and I were growing up. That as soon as a camera comes out, I'm like, yes, hi. That was a big advantage. And so I was posting the graphs,

but I was also posting selfies. I was trying different things. And I very quickly started making also some videos to compliment the graphs. So I didn't have that hurdle of feeling like,

"Oh, I feel uncomfortable." You know, taking photos and videos. I think that really helped. Because I know this can be a real barrier to many people. Because it is weird to put yourself out there,

but I just did not care. I was like, I'm going to use my face to talk about glucose and to help people.

One thing I didn't do though is I never shared my personal life

where I lived, who my friends were, what I was doing. I was not going to be an influencer. I was going to be a science teacher on the internet. And that's all I talk about. It's just the narrow science thing.

There's nothing else. Until this day, you don't incorporate. First, oh, that's really interesting. You know, a lot of people say you have to incorporate your personal life. Why do you think that works for you?

Why other people kind of save God to be personal. So people really connect with you. And why does that work for me? Because my whole purpose, my whole brand, is educating about science.

I'm a science teacher. And that has always been the case.

“And so I think the people who follow me, that's what they follow me for.”

And if I started posting about, maybe some people will be a bit curious. But I don't think it would work on my platform. If I started posting about my vacations. I think people will be like, who cares? Give us some studies.

Yeah. Yeah, that's a brand that you've created. Yeah, you're an educator. Totally. I'm an educator.

Yeah, I'm not a, in my books, I get pretty personal. I talk a lot about personal life and stories. Because I think it adds a lot to what I'm trying to communicate. But it was also a choice to protect myself to be honest. And today, considering the amount of articles and media stuff that are written about me,

thank God, people don't know who my husband and is or who I live because they would do a nightmare. So I'm happy with that decision. Very, very happy with it. But I think if you do tell your story to your point in your books and your long-form podcast, like you do tell your story, but it's just not like your core on social media,

but things like a viral. I share the things that are relevant to the message I'm trying to give into the service I'm trying to provide. But I don't think it's relevant for me to talk about, you know, I don't know. People talk about on the internet.

Yeah, they're very good. Yeah, exactly. I do post my food, though. But to me, it's very clear in my head like what makes sense and what doesn't make sense. And it's always, it's always been a decision.

Well, that's super, super fascinating. So let's talk about how you make money as a creator. You mentioned some of the ways that you make money as a creator. What is your biggest revenue generators? You actually make money from your book or is it more of like the speaking off your book

“and then how do you make money right now as a creator?”

I've been very lucky that my books have done very well. So my books have sold 3 million copies in 42 languages. So that's been a big, big, real business for me. And I think, yeah, thank you. And I think it's because, you know, I pour a huge amount of work into the books.

Like the books are not something I do on the side. It's most of the ruling work I do every year is research from books. So the books have done well.

Because that's on my core business.

And then I built products for my community. So I only sell online. I have a recipe club which is a subscription that people can subscribe to. And I send them glucose, friendly recipes every month. I have a supplement that form a day to the couple years ago with the best molecules on the market

“to reduce glucose pipes with natural ingredients if you want to.”

So that's been a very, very loved product. And I'm launching actually a couple more things this year, which I'm very excited about. But when I make a product, it's really because I want to solve a problem. And I'm frustrated with the fact that it doesn't exist. I don't have ambitions to, you know, have a hundred skew business

or to make more supplements just to make supplements. It's more because I see a problem. And I'm trying to fix it.

So the problem that I'm going to fix soon is the fact that I want to have protein every morning.

But very often I only have time to have coffee. Yet it's impossible to find a protein powder that's actually delicious to put into your coffee. They're all full of flavorings and textures on that crap. So I decided to create my own that actually reached the brief of ultra pure ultra good for you. No additive, nothing real.

So that's launching in a couple weeks. It's called protein prodigy. I love that. I love definitely be a customer. I love putting like vitamins and stuff in my coffee.

You've profit in your coffee and it tastes like you added just like a splash of milk. But you added 20 grams of fucking protein, which is as much as in three eggs in your morning coffee. So this is the kind of stuff I love. I will definitely be a customer of that. I love that.

You just said that like you like to solve problems that you see. Like this is something that I wish that existed.

“Are you actually also listening to your audience in terms of like what they want from you?”

Yeah. All the time. 100%. So how do we do that? Well, I have a dedicated team member who reads all the DMs every single day.

They're received. So that's like thousands of DMs per day and tells me what's going on. She reads comments, we get emails for our community all the time. And maybe people in the street, they tell me things. I do a lot of Q&As on Instagram. I see a lot of questions.

So I'm very connected to what people need of what people want. I can't solve everything. But when I see a problem that I find exciting, then I'll go after it. So the morning protein thing was a big recurring theme. Yes, I know I should have a savory breakfast good.

I don't have time to cook. I just grabbed my coffee and then go to work and free yourself. I was like, how do I? Mmm, I've got to put two of that for your adult. So that's what we do it.

Yeah. I love that. And your latest book is about pregnancy. And when I was first thinking about what do I want to talk about with Jesse on this interview. I was thinking, okay, no one is going to care about pregnancy with my audience.

But then when I was actually looking into your stuff, it was just so interesting. And I do feel like a lot of my listeners are thinking about having kids or already had some kids. Or probably want kids in the future. So I just think it's great information. One of the most powerful things that I heard you say is you've debunked this myth of a bun in the oven.

Everybody always says, oh, and I'm having a baby.

I got a bun in the oven. But you say that's totally the wrong way to think about it. So why do we have to think about it differently? Because women are not ovens. So one of this passive vessel of heat and oxygen just waiting for a baby to grow.

The science is actually pretty clear. So the moment you have sex and make a baby. Yes, your baby's DNA is set and is never going to change. But actually what you do during these nine months of pregnancy, how you eat your lifestyle environment, it's co-creating your baby's epigenetics.

So you're not just an oven. You're like an active participant in your baby's creation. So all this came about just because I was pregnant last year and I had my little boy.

“And as that was going on, I just dug into the research because I'm a biochemist and that's what I do.”

And I discovered such incredibly fascinating piece of information that are very different to the bun in the oven myth that I had to. I just had to deep dive and write a whole book about it about how to eat during pregnancy to set up your baby's health for life. Yeah, and when you say epigenetics, just because this is not like a medical audience, right? What does that mean? So epigenetics are kind of like these tiny little like switches that sit on your DNA. So for example, you and I have the same gene for diabetes, for example.

But maybe on my DNA, there's these little switches that have that gene more activated. And on your DNA, you're the switches have that gene a bit more silenced. So DNA is not the whole story. I don't think the twins have the same DNA. But if they have a different epigenetic makeup, their health is going to be different. So we used to think that it was all about DNA.

And so when I say epigenetics, it's just that.

It's this programming of the switches on your baby's DNA and these happen during pregnancy. And one of the factors is what you eat. So depending on what you eat, these little switches will program your babies DNA different. So there's a lot of stuff going on and not just this passive oven. So help us understand like tell us about like the difference in the output of your baby.

Let's go business terms out of their baby for nine months.

“If you are eating eggs and you don't tell us what somebody what what good looks like in terms of what you should eat in your pregnancy.”

For just somebody who follows the advice of like nature will handle it. Just eat whatever you want eat for two and everything will be fine. Well, so one thing to know is that even if you don't follow any of these recommendations, your baby will probably be fine. Like that is one of the beautiful things about humans is that we're very resilient. But let me take a very simple example, sugar.

So when you're pregnant, your baby doesn't actually need you to eat sugar, right? Yet we have these cravings for like ice cream and chocolate, et cetera. So many moms end up eating way more sugar when they're pregnant than when they're not pregnant.

The thing is we know from this incredible study from the UK that looked at people who were in the rooms of their mother is between 1940 and 1953.

And who were in the room of mothers just before and just after. And the reason is here is because 9053 and the UK there was a rationing because of the war.

“And pregnant moms only had access to a certain amount of sugar. And that was the same for the rest in population.”

Anyway, scientists, 60 years later, they look at these babies who were developing while moms had less access to sugar. And they saw that in these babies entire lifetime, they all had a 15% lower risk of having developed diabetes. The only difference was that their moms were eating about 40 grams of sugar versus the average before and after which was 80 grams. So the amount of sugar you eat when you're pregnant seems to calibrate your baby's vulnerability to things like types of diabetes and obesity.

And so why is that? First of all, we have to understand that when we're pregnant, our bloodstream in our baby's bloodstream is pretty much connected, not technically connected and touching, but pretty much. There's no filter. So everything you eat goes into your blood and goes into your baby's blood. So if you eat a lot of sugar, your baby in your room is also going to be receiving a lot of sugar. And this has an impact on the formation of his organs. His body is going to be like, "Oh my God, there's a lot of sugar around.

We're going to be born into her world as a lot of sugar." So this might increase his insulin, this might increase his fat mass even in the room. You're sending signals and this can calibrate future health. A more positive and exciting example might be a colon, which is found in eggs or omega-3s, which are found in fish.

“And today, the sad thing is that most moms are not meeting the general world recommendations of how much colon and omega-3s trait during pregnancy.”

And we know from some clinical trials that, for example, if you eat a lot of omega-3s during pregnancy, a lot of eggs, or if you supplement with them, scientists can measure a four point increase in your baby's IQ. Years after birth, for the case of colding, scientists can measure faster reaction time in children who are developing in the rooms of mom that hadn't were colding. So you can do these really positive things for your baby's brain development with simple advice. And so in my book, I recap the four pillars.

The first one is to try to reduce how much added sugar you're eating.

So try to use the WHO recommendation of 25 grams of sugar per day or less. Second, have a bunch of cooling. So I was eating three or four eggs a day during pregnancy to give my baby enough. You can eat other foods to that contain cooling. Omega-3s.

Three servings of fatty fish per week, and your baby's getting all of the omega-3s that he needs. And then finally protein. I know it's a big bus thing right now, but actually when you're pregnant, you need more protein. And if your baby is protein restricted, this can also create some vulnerabilities later in life. So not too much sugar, cooling protein omega-3s.

If you do those four things, which most pregnant moms today are not told about and therefore don't do, you're going to give your baby an upper hand in terms of his long term health. Protein is a really interesting one. People are really obsessed with protein. Nobody really talks about it in the context of pregnancy.

But I heard some fascinating things from you in terms of like, if you don't have enough protein, your baby's actually born with less capability to keep muscle later on even as an adult. So talk to us about how the baby is expecting that the environment that they're being born into, directly correlates with what the mother's eating. Yes.

So this is based on studies that we have on animals.

give half of them enough protein and half of them very little protein and then measure the outcomes, right? That would be unethical.

“So we use a lot of studies from animals to suit us.”

And in animal studies, when you restrict how much protein a mother has during gestation,

it is always extremely clear that the baby is grown smaller with less muscle mass.

And the baby stays smaller also later in life. So to give you an example, back to this epigenetic thing. So scientists have found that in animals, when a baby is developing in the room of a mom with very little protein intake, she has little epigenetic switches on his DNA that say, "Keep your muscle mass small." And the fascinating thing is that this epigenetic switch is not just happening during pregnancy.

You can measure that when that baby grows up and is an adult. That setting stays with him for life. And if you think about it by logic key, okay, imagine your baby is in your room. And he can't see the outside world. He can't touch it, he can't hear, he can't say anything.

He's relying on signals that you bring as the mother to sort of infer what world he's going to be born into. And so if you're giving him very little protein, he receives that signal and he thinks, or his body thinks, "I'm going to be born into a world with a low protein available." And so what's a very smart setting in that case? The setting should be, keep your muscles small.

Don't try to build a lot of muscle mass prior to higher essential organs.

Okay, because we're approaching the scarce, we don't want to have a bunch of muscle mass deal with. Just focus on the brain and the heart and muscle stays small. And so these little settings can stay with somebody for life.

“Now, I don't know about you, but if I think about my friends, you know, I have two very post male friends.”

They kind of have the same gym routine. They eat the same. One is able to build muscle very easily. And the other one is not. Even though they kind of do the same thing. So I'm not saying that it's because this is the only one of them had a low protein diet during pregnancy, but this could be one of the factors. It's so crazy to think about the fact that whatever you eat during pregnancy,

your kid actually, like forever, is like predisposed to either diabetes or predisposed to not being able to put on muscle mass. So does this mean that we're just like doomed? And we should all be like, "Mom, would you eat well?" Because pregnant could give me the downloads, so I know it's going to happen. No, because this is just one of the many factors. But the reason I wrote this book is because I feel like it's a fact that it's just not spoken about enough.

But of course, for example, when my mom was pregnant with me, all she ate was sugar, pretty much. And so when I was 25 years old, I was on the cusp of predibetes, even though I had a quite healthy French diet. And so looking back now that I know what I know, I'm wondering, "Oh, maybe it has something to do with the diet I was exposed to in the room. I had a vulnerability." This is all vulnerabilities that we're talking about. It's not a sentence. It's not because your mom ate a lot of sugar that you're for sure going to get diabetes.

You can always, you know, change something in your life. You can always counteract this with lifestyle.

But it's about vulnerabilities and resilience. And I think if we know this, why not use these nine months to try to give our baby the least possible amount of vulnerability to disease and the most resilience? And the main problem, honestly, is that today, this stuff is not discussed. Even though in the OMS, the European Union, they all, the US and I age, they all have these recommendations for calling for omega fees for sugar, but they're just not communicated and not followed. So there's a real failure of communication here. That's all it is.

Now, I met a lady who was like a complete stranger who had just having a random conversation with her. I forgot even who she was. It was somebody, somebody in service or something. And she was talking to me about how she had kids and she thought I was a lot younger than I really am. And she's like, "Oh, and you, I don't have kids yet," but she was like, "When you're older and you start having kids." She's like, "My kid gave me 40 pounds."

She told me, "My kid gave me 40 pounds." And in my head, I was like, "I think it's a choice whether or not you gain 40 50 pounds in your pregnancy." And I think there's a lot of misguidance in terms of like eat whatever you want when you're pregnant. And a lot of people kind of, you know, it's hard to get pregnant, I'm sure, but I also think you have some control.

“And I think there's some misguidance around, like, how much you should or shouldn't eat.”

So what's your thoughts around that? So I think it's a pretty complex subject. I grew through in the sense that there's a lot of misguided advice. Like, "Oh, you're pregnant, you're going to get fat anyway." So eat as much as you want or you need to eat for two. And people sort of encouraging you to eat a lot.

The truth is, you don't actually need to eat that much more when you're pregnant. And this comes as a bit of a shock. But if you look at the science, it's like 300 calories per day at the very end of pregnancy and way less before. But first of all, pregnancy can come with nausea, with food versions, with cravings for sugar, hormones go haywire.

And then you throw in that big soup like all the advice around you. And for some women that ends up with, you know, gaining 40, 50 pounds. But you don't, you don't have to, you don't have to.

“So I think if you're able to sort of follow these principles and understand a little bit of science behind it all,”

it's easier to not put on a lot of excess weight. But for some women, that's just how their body works. They can eat super healthy, but just the hormones and the pregnancy itself just makes them gain a lot of weight. But I agree with you, there needs to be a more education that you don't actually need to eat for two. You need to eat for like 1.2.

So it's not done but more. You weren't saying like take a certain vitamin, prenatal vitamins. I'm sure you think that's okay. But you were saying to actually like eat fish to get to get the omega-3.

“Like what are your thoughts around vitamins versus just eating the proper feed?”

So it's actually pretty freaking hard to hit, you know, everything one of your goals every day, especially for omega-3 and calling and protein. So I actually was taking your prenatal a pretty complete one, but with methylated forms of molecules, which is a better way to absorb them. I was also taking an omega-3 supplement.

In addition to eating fish, but foods should always be their first.

You know, supplements are an insurance policy. But you can't just take supplements and then just eat pizza and think you're going to give your baby everything. He needs, that's not how it works.

“But I think as a compliment, they're great. There's no reason to oppose them.”

You know, I think both can totally work in the book, I guess, and guidance around what to look for in the prenatals, what kind of molecules you need in there,

what form, et cetera, what quantities, because there's so many prenatal supplements on the market and many of them don't contain the most important stuff.

Something else I want to talk about is something that's often not discussed ever, which is miscarriages, right? Miscarriages are something that happened to a lot of people, often people don't even, you know, tell their closest friends that they've had a miscarriage. And I know that actually happened to you. So, would you feel comfortable to tell us the story about your miscarriage and maybe what you've learned from that experience that you want to teach other people? 100% I'm very happy to talk about it. Thank you for asking.

Because when I went through it, I felt so alone and I felt like I had nobody around me who had stories to share, so I'm very happy to share it.

I didn't if it can help one person feel less alone. So, I got pregnant at first time and everything was fine, but at the three months scan.

So, I've had scans before, we saw the heartbeat, everything was fine. At the three months scan, the doctor told me, oh, the embryo has stopped developing. There's no heartbeat, the pregnancy is over. But the crazy part is, I didn't not have any symptoms. I hadn't read, I hadn't had any cramps like I had zero symptoms. So, this was something I learned as a shock at the doctor's office. And this is called a silent miscarriage, meaning the pregnancy stops, but your body doesn't expel the tissue. So, I had to have a DNC and it was extremely traumatic. I felt so alone. I felt so depressed, so angry. I had to rewire my entire brain in terms of my expectations for the following year.

I felt like it was just so unfair. Why is this happening to me? And the intensity of the emotion was not something I was expecting or prepared for. I remember telling my husband that if emotions could kill, I feel like I would be dead. That is the level of emotional turmoil that I was experiencing. And I learned, I was thinking, oh, is this something I did? Is it because I did this? Did that? And then, during that, actually miscarriage is a very common one in five pregnancies today. And that is usually not at all the moms fault. It's just a chromosomal abnormality.

But you asked me what did I learn from this experience? I learned that it's something when you talk about more. Because the people around me didn't really know how to hold that grief. It's not a grief that people are very comfortable around. And I think because of that taboo, it's just being perpetrated. But then, when I started talking about it, I learned that my mom had had miscarriages. My stepmom, my grandmother's, my friends, but nobody had ever told me this before. And so I think the main problem is that we need to talk about it more so that we know it's common, and so we feel supported not alone when it does happen. And a little word of encouragement after that miscarriage, I got pregnant again, a few months afterwards, and then my baby boy was born in his perfectly healthy, but it was a real trial of the heart, then go through pregnancy again with that level of anxiety because I was convinced I was going to miscarriage again.

Yeah, and I'm sure that made you want to research, like, what can I do differently this time? Is that when you started thinking about this book and kind of researching for this book while you were actually pregnant again? So I started researching during the first pregnancy. And what I learned is that there wasn't really anything different that I could do, because most miscarriages are not about something that you do or something you eat, they're really out of your control.

It's like the egg or the sperm had a slight chromosome abnormality, and so it stopped developing because it didn't have the right DNA.

And this has nothing to do with what you do during the pregnancy. That's one of the cases where you actually often don't have an agency. This happens earlier on in the DNA process, when the egg is being formed, when the sperm is being formed. Yeah, that makes a lot of sense. And I'm sure that takes a lot of weight off of people's shoulders, like, especially women who are the ones that are pregnant. It's not your fault. It's not your fault. Nature, but that could be insensitive to say to somebody who just had a miscarriage. So what should somebody say? This is a great question. And people were like, girl, it's just nature doing its thing. Don't worry, you'll get pregnant again.

“That's pretty much the worst thing you can say.”

The thing I liked people to tell me was, I'm so sorry, this must be so incredibly hard.

Can I do anything? Can I bring you food? Can I take you out? For lunch, do you want to go get a massage? Do you want to go for a walk? Just like how you would support somebody going through grief. There's so many different shades of grief, so not trying to fix it, not trying to minimize it. Because even though the baby was not visible in the pregnancy was not yet visible, for me, it was a very real. And so I was truly grieving something very real. And so that's my advice. Just treat it like you would treat normal growth and be there and don't minimize it.

I love that. So the pregnancy book, did that feel like it was a disconnect from your glucose brand or like, did you ever feel like that puts you in a box at all? And like that you want to like grow out of that glucose goddess and be more like general or how do you how do you think about that? I think my real talent is to make complicated science easy to understand. And I don't think it stops that glucose.

“Honestly one of my biggest passions in life is mental health because I went through so much of it myself.”

And I have this dream one day that I'm going to do a book about mental health and kind of find some, you know, science back to hacks to help people. And this doesn't feel weird to me, doesn't feel like a departure because in my core what I love to do is exchange science. And so it might be glucose, it might be skin health, it might be mental health, it might be heart health, it might be exercise, it can be anything. And you know, were the past two years I've actually been doing content that's not just about glucose.

So I'll do stuff on like fasting or do stuff on exercise performance. And I just love all of it and my audience appreciates it too. And honestly like I've talked about glucose so much and there aren't that many new studies coming out to feed new content enough new content. So I've had to branch out and I've loved doing it and my audience also loves it. So it's good. Yeah, and I feel like that's a normal trajectory of creator entrepreneurs, right? You start out with a niche. You get really popular for it. You're like the, you know, queen of glucose. You are the top thought leader of that.

“And now you have this captive audience that you can kind of continue to teach on things that are not just glucose. So I think that's that's awesome.”

And the other thing is that you know, the only reason I wrote this pregnancy book is because I was going through pregnancy. And so as I go through my life, new topics are going to interest me as I age and get wiser. And so I think, you know, my audience is going to go on that journey with me. So when I go through menopause, I'm sure I'm going to do a lot of menopause content. When my kid is five years old and only wants to eat pasta, I'm going to have to figure out how to fix that and I'm going to talk about that.

So it's also a journey and I don't see this brand and this project or something that I'm going to, you know, exit in two years. Like for me, this is, this is a life long marriage and opportunity and joy. So it's not going to stop anytime soon. Okay, so for the want to be entrepreneurs that are listening that all that are working in a corporate job, like you said, you worked at 23 and me. I started app laws working at Disney, right? What is your advice to them in terms of like they've got something that they're passionate about that seems pretty random, right?

But they want to start posting about it. What's your advice to them? Well, I did two things that helped me actually do it. So I'm going to share that and if it resonates it does, if it doesn't doesn't.

First of all, I started a little diary.

So every week or every month, I would write, you know, April 2019.

Oh, I thought a glucose monitor would just what happened.

“And to just write a little bit of a diary just once a month, a few sentences, because I found that one of the hardest things for me at the beginning was that I felt so discouraged constantly.”

I was like, I only have a thousand followers. I only got 20 likes. Like, I'm going nowhere. This is useless, but actually that's your brain thing tricks on you. And so I would go back to the diary from six months ago and realize, oh, six months ago, I didn't even have an Instagram account. Like, realize how far you've come girl and that's, that was very motivating to me. And then second thing, I made a contract with myself.

I was at 20th and then I said, I'm going to work on this glucose project for one hour day for six months after work. That's my contract. And I will only assess the success or whether I want to continue or not at the end of these six months. Because every day doing those six months, I had a hundred reasons to stop doing the glucose project. Does it honey? I have a full-time job where it is going. It's not a business, whatever. And that contract saved me because I just put my head down. I was like, one hour day for six months, one hour day for six months.

And think, thank God I had that because at the end of the six months, I actually had something. And then I made a decision to go for it. So you have to hack yourself into not giving up every single day, a little bit too many hacks that saved me. So get that's such a such great advice. Last question on entrepreneurship.

So 1,000 followers to now six million followers.

You mentioned a big milestone, first milestone was the book. But like, help us understand, like, what were some of the big things, like big swings that you're like, Oh my gosh, I have a million followers all of a sudden and like, how did it really take off? Well, we're some of the big things. So for the first two years, there was extremely slow that I was posting every day.

“And I understood something key that if I wanted to grow my Instagram account the only way to get people to find the account and follow me,”

was if their friends or their family members shared with them one piece of my content. Like, this is how people consume content. You get memes and reels in your DMs from your friends and your mom and stuff. And that's how you follow new accounts. So I thought to myself, my KPI is, is this shareable?

Is Nancy on the toilet, paying the kids Instagram? I'm going to see my graph and decide to share it with her friend. That's the only thing that matters. And so as I was thinking about these glucose graphs, these posts that was my North Star, is this shareable? Does somebody understand it in less than three seconds?

And does it make them feel good, useful, smart to share that with their friends? And so I just optimized around that. And I stripped down all the complexities of the graph. There are almost no words on there. It's very simple, surprising tests of foods that people have heard about that best common myths, you know?

And that's how I grew. But it was a very, very long process. For sure, I was even reaching out at some point. I was like sending LinkedIn messages and DMs to everybody I knew had more than 5,000 followers. Saying like, "Hey, can I test something on my glucose monitor for you?"

And they were like, "Yeah, sure, test this and so I did." And then I sent them in the test. And I was like, "I hope you're going to share this in their stories with their followers and sometimes it works." It was just, it's growing. But I knew that the North Star was shareability.

And then the engine kind of built itself and then I kind of got it. And then once it becomes viral, people share it. Then the growth is something you don't even control anymore. At least that was my experience. Hmm, I love that.

Thank you so much for sharing your story. Not sure how often people actually ask you about that side of it. So I'm glad they got to share it. Thank you. So I and my share with you questions I ask all of my guests.

The first one is what is one actionable thing.

Our young and profitors can do today to become more profitable tomorrow. I'm going to have to answer about health because health is wealth baby. Like there's, you can have all the money in the world if you don't have your health. It's complicated. So how to make sure you have more profitability in your health.

Start today. Have a savory breakfast. Dole to run protein. No sugar in the morning. Thanks me later.

Very solid advice.

“And what is your secret to profiting in life?”

This can go beyond finance. Yeah, turning my phone off. Because I feel like to, to really enjoy my life. The more time I spend on my phone and my computer and social media, even though it's my work.

The less I feel like I enjoy my life. So it's kind of a double-edged story. I try to turn off my phone as much as possible. At least on the weekends or in vacation. And that's when I really feel happy.

Like truly deep happiness to me really comes when I'm when I'm plug. And it's kind of a boring answer, but it feels so true. And I feel like in my core, in my body. What about you, I'm curious. My secret to file, I would say relationships like just something that I forgot.

I talked to somebody who said, I can't remember who told me this. But they said, like, if you had to choose how to spend your time and money,

“you should always invest in relationships.”

You'll never regret that you spent your time and money on your relationship.

So that's really to me. Like any time I have to make any sort of decision. I'm like, does this optimize relationships or not? And if it doesn't? I love it.

And yeah, then I go on the other direction. So so important. Well, Jesse, where can everybody learn more about you and everything that you do? A good place is Instagram, glucose goddess. So my books that I recommend are glucose revolution to learn everything about glucose.

And for pregnancy, it's called nine months to count forever.

“And if you're excited about the protein, which you should be, it's called protein prodigy.”

And you can preorder it now already. Awesome. I can't wait to learn more about that. I'll stick all those links in the show notes. Jesse, thank you so much for joining us on Young Improving Podcast.

Thank you so much for having me with a pleasure. All right, gang, I personally learned a lot from this conversation with Jesse. The biggest lesson for me is that what we eat is not just about calories or weight. It's about the signals we are sending to our bodies every single day. Jesse helped us understand how glucose can affect our bodies, even if we don't have diabetes.

And what I love about Jesse's approach is that it's not about being perfect in cutting out everything you enjoy eating and every sweet. It's about being more strategic. Having these sweet foods after meal instead of on an empty stomach. Choosing whole fruits over fruit juices, building your first meal around protein. And when you can, moving your body after eating, one of the most practical takeaways was the savory breakfast.

Jesse explained that your first meal of the day can either put you on the glucose roller coaster or help you get off of it. So if you're constantly hitting that afternoon wall, craving sugar or feeling foggy, your breakfast might be the first place to look. It just conversation resonated with you and you want to go deeper on the science of glucose and how to avoid glucose spikes. Definitely check out Jesse's book, the glucose goddess method. And if you're pregnant or soon to be pregnant, she's got this book nine months that count forever and it goes super deep on the science of pregnancy nutrition and how the choices we make during those nine months can shape life long health.

If you're pregnant, I highly recommend to check out that book. Thanks for listening to this episode of Young Improveding Podcast. If this conversation helped you, share it with somebody who needs more energy or more focus or simpler way to think about their health.

And make sure you follow the show so you never miss an episode.

You can also find me on Instagram at the app with Hala or connect with me on LinkedIn by searching Hala Taha. This is your host, Hala Taha aka the podcast princess signing off. Hey, Appam, we're about to launch something that might be my favorite thing we've ever done on the podcast. A brand new series called How We Profit. Now, I've been doing Young Improveding Podcast for eight years and my listeners are successful.

We are real entrepreneurs with real businesses and a lot of you guys are crushing it behind the scenes. You may not be super famous, you may not be a billionaire yet, but you've got a business that you've learned how to scale. And we want to hear from you one of the best ways to learn as an entrepreneur is from your peers. And I found it super helpful to be in these peer entrepreneurship groups and learn from other entrepreneurs who are at my level, but just in a different industry.

“So that's what I want to bring to this podcast.”

I want this to be our own peer group, but on the podcast and so I'm going to be interviewing people who are making anywhere from 500,000 to $10 million a year.

They're not super famous, they're not the typical billionaires that are on my show. These are real entrepreneurs who are crushing it behind the scenes. And we're going to uncover what they do to sell, how they get their customers, what their profit margin looks like, how they market and so much more. It just sounds like you and you want to be featured on Young Improveding Podcast for our How We Profit series. Just head to youngimproffeting.com/apply and share your story. Let me know why you think you should be featured on the show.

Again, that's youngimproffeting.com/apply and who knows maybe you'll be our next guest on Young Improffeting Podcast.