Jim Kwik: How to Protect Your Brain Health, Memory, and Focus in the Age of AI | Mental Health | E414

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Most people do first thing when they wake up, they grab their device, right? You're wiring your brain for distraction and then you wonder why you can't focus later that day. If you're spending eight hours to homescrawling and rotting your brain and then have the audacity to complain, you can't be upset by the results you didn't get from the working into. Jim Quake is the world's number one brain coach, a best-selling author.

“Today, he's breaking down how to protect your focus, remember what matters, and why your human intelligence is the one thing AI can never replace.”

So the idea here is your brain's like a muscle, it's an organ, it acts like a muscle, you use it, or lose it. But if you put your arm in a cast for a year, it wouldn't grow stronger, it wouldn't exist, hey, it would weaken an atrophy. That's digital dimension, digital deduction. I'd love to hear your opinion on collaborating with AI. And how to make sure we're not outsourcing too much with AI.

In a world of artificial intelligence, you don't want human intelligence to become artificial and not valuable. AI is a tool that can magnify and multiply, but it only magnifies and multiplies and amplifies what we do. How can we retain our focus in this era of just so much distraction? I think where we can lean into a number of things. Jim, welcome to Young and Profiting Podcasts.

So good to be here. This is the third time that Jim has been on.

And every conversation has been absolutely incredible.

You are a brain expert, you are a memory expert, a learning expert, and I'm just so excited to kind of dig into everything. And something that I'm not going to do today is be so worried about repeating any sort of information that we've covered in the past. Because I was realizing that half the things that we talked about, I didn't even retain.

“So how could I have expected my listeners to retain?”

So I want to start there. Why is it that we can hear things more than once? And still not remember them or we call them? It's so important for entrepreneurs to have a good memory. I think two and the most costly words in business are I forgot. I'm just thinking about the consequences of saying, I forgot to do it.

I forgot to bring it. I forgot to go to that meeting. I forgot what I was going to say to this person. I forgot that conversation, what was said to me. I forgot how to do something. I forgot that person's name. And so on the other side, memory is a magnifier, it's a multiplier, it can make you money.

When you can easily remember client information, product information. You could do sales videos or pitches, remember sales scripts, give presentations without notes. You know, walking to a room of 20 strangers and when you're saying goodbye to all 20 of them, they're all going to remember you. So memory makes things a lot easier and it'll make you money for sure.

There's essentially, I was just in Miami speaking at an event doing brain training. We train a lot of fortune, 500 companies in the commercial real-state guy came to me. He's like, Jim, I wish I would go on through this before.

He said he lost a $50 million deal because he called the client the wrong name twice.

Oh my God. Could you imagine, because what does that make with the message we send to somebody, you know, when we have those memory lapses. So, yeah, the idea here is there's a forgetting curve. When people hear something once on a podcast, even previous episodes, within two days, when you're exposed to information once from a presentation, a conversation, you read it,

you listen to it on a podcast, 80% of it. It's gone unless you are doing something with that

“information. And I think part of it is just, I would say, number one is part of it is just paying attention.”

Yeah. Sometimes when people are listening to something like this, they're multitasking, like they're cleaning or they're working or they're working out or they're driving. And there's, you know, their focus is comes and goes. And the focus is, I mean, the art of memories, the art of attention. You could easily remember a name or something that you just read, but it's, if our mind is wandering, that's a challenge. Also, we're not taught how to remember things,

like in school, you know, I know there are a lot of subjects for entrepreneurship that was

sales skills, you know, the legal parts do business. The same thing with school teachers,

you want to learn what to remember, what to think, but there's zero classes on how to learn,

“how to remember, you know, how to think. And I think those are like the lead dominoes right now.”

They're their highest lever point for, I think the faster you learn and entrepreneur can learn, the faster they will learn. Knowledge says not only power, it's its profit. And, you know, there's this divide, not those just to have and those who don't have, there's a divide between those who know some things and those who don't know, even in age of AI, in information and is ubiquitous. We all have access to information, right? You know, we could talk about AI a little bit later,

but it's no longer a competitive advantage because everybody has it. It's what you bring to it, though, that makes the difference. But the reason why it's so important is, you can only make

your life as to some total of all the choices you made up this point, right? Who just spent time with,

you know, what the focus on, what you're going to eat, how you're going to move, what city you're in 11, and this is interesting. You only make good choices based on the information you know. And when you know more, you could do more. When you know better, you could do also do better, also as well. You know, there's a reason why people seem pictures of me with Elon or Oprah, these individuals. You know, people ask how we bonded, how we connected. We bond over books,

you know, because even more in Buffett reads 50, 500 pages a day. So he has more information, so he can make better decisions. And so I love it. But yeah, one of the reasons to the reasons

“not paying attention, that forgetting curve, not having a system to remember things, you know,”

also as well. And also just asking the question, like, how can I use this? You know, I feel like you

learned something once, and then if you don't use it, whatever you don't use, you lose,

right, it's used, it'll lose it. So what happens in the brain is you start pruning this information. So it's more efficient, right? And so you start pruning or deleting this information. And that's why I'm a big, you know, advocate for, you know, application, like why learns a new idea if you're not going to implement it. So if people are listening to this podcast and let's say there's two different people. One person is multitasking. Yeah. And the other person is actually like,

I really want to take advantage of this. And I have like a pen and a paper or like I've got a computer, or whatever. Sure, sure, sure. How should they actually listen to this podcast episode to retain them listening for me? So the person is multitasking. So they've done, when people, people ask me all the time, you know, as an author, like, with the best is a better to read something in a book or to listen to it on audiobook, for example. And people will test better when they read it

in terms of comprehension and retention. And part of it is because when usually when we're listening to something, we are multitasking, right? So our focus is separate. So I'll say the person who is trying to multitask and we could talk about the science and multitasking and how it's really tasks switching and how it's not very effective. Focus on, if you're driving, focus on driving, like if you're operating, it's heavy machinery, focus on that, right? There's a priority there.

And that person can listen and get a kind of just a good review and pits of it and then come back and really study it, you know, when they have a chance, how do they recommend that? For the person who's taking notes, I don't know if they're watching it or listening it, everybody has a preferred channel of learning. Not so much learning style, but a channel they prefer to receive information in. And I would say taking notes, if you're going to take notes, you could either

do it handwriting notes or original note taking handwriting will help perform digital note taking, and in terms of attention. Absolutely, and understanding. Digital is great for storing information, it's great for sharing it with your team, but in terms of understanding and retaining information, handwriting notes will help perform. And then everyone has a different process. People use it and they'll handwriting on is done, one of their tablets and then use AI to organize it or store

a notion or summarize it. One of the really hidden talents that you have is remembering a lot of names. And I have a story that I remembered when I was studying your stuff and it's one of my guy friends, we were trying to set him up with a girl that we now, and we brought him to like a party, and she's like a gorgeous girl, has lots of options, and he's a great guy, but he couldn't

“remember her name. And they kept talking and she was like, what was your, I'll say her name is Anna,”

it's not Anna. And he'd be like, what's her name? We're like Anna, and then he would call her a different name and like, couldn't remember her name all night. And then she was like, I don't want to see this guy, like, sorry, like, I'm not going on a date with them. He couldn't even remember my name. That's like a sign photo. There was a sign photo episode. This is out of the dating myself. I'm, I'm going to be 53. So the word Jerry signed photos to calm comedy where he was dating

somebody, and was intimate with her, but didn't know her name. So every single time she went to bathroom, he would try to go into her purse, you know, look at her, drives license. Every time George or Kramer would come by, he would introduce them, hoping that she would say their name

I'm sign filled, talks about common things, you know, at episode where they lost like where they

parked the car, the whole episode was just trying to find the whole of the car. We've all been there. But yeah, I feel bad for your, for your friend, that's embarrassing. It's embarrassing, and it made her feel like she wasn't important that he must be like talking to so many girls or that she wasn't a focus. Or you didn't care? Or you didn't care? Yeah. So I'd love to understand when we remember things, whether it's people's names or their kids'

“names or a story they told us in the past, how does that improve our networking and relationship?”

I think it's huge because it's, you know, they say successes what you know, so we teach people how to know that faster, read it faster, learn it faster, and so you know. So remembering them is very important, but it's also who knows you. And I feel like today, especially it's helped so many people with their confidence, like when you know you can walk into a room and retain a lot of the information from conversations and people's names, you walk in different, because

in psychology they have a confidence, confidence loop that the more confidence you get, the more confidence you are. And I think being confident in your memory and your ability to recall information, especially in this expert economy, you know, where nobody listening to this as an entrepreneur, aspiring entrepreneurs paid for their brute strength, right? It's your brain strength. It's not your muscle power, it's your mind power, it's not like we're working on fields and, you know, in the

agricultural age or industrial age, moving things in factories, it's ability to come up with new ideas and a lot of creativity comes from memory also, from remembering things, being a generalist, knowing, you know, good amount about a lot of things, but then connecting those dots, you know, to innovate, you know, like a phone, like what Steve Jobs did, right? There's a camera and there's a calculator and there's a, there's a, there's a phone and all this other things took, you know,

different things created something brand new and entrepreneurs, that's what we're doing, we're innovating, you know, all the time. But I would say that remembering names is very important, because you need to be able to stand out. And when you have, you have it, what I call quick recall, and you're able to call information well, people feel like that you were thinking about them, right, that you remember their conversations, that they were important, you know, there's a,

what's what's a quote, people don't care how much you know, and so they know what you care, like how are you going to show somebody as an entrepreneur and care for their health, their family,

“their finances, you know, whatever you have to offer them, if you don't care enough, just to remember”

things about them, tell them, you know, so, you know, because even if you don't remember, you like that kind of thing, nothing, you know, past that would count. And you just lose trust, so much like if you don't remember what you were supposed to do for your client or what you talked about on the last call and what you could lose trust so fast if you can't retain. Absolutely, and people on the nowadays want to work with the best. And I think, you know, to be able to stand out before you

saw anything, you saw yourself, right? Absolutely. Like, if you remember people's conversations and what they said and their preferences and the problems that they're dealing with, the things that they value in life, the things that they're proud of, the things that keep them up at night. And then they people feel like you're just thinking about them all the time. I can't see a situation where that wouldn't be helpful for an entrepreneur. Absolutely.

Yeah, Pam, I am a perfectionist. I always want to make sure that I'm putting out the best offer

“possible to the world. So when I launched my LinkedIn Masterclass in Mastermind, I poured my heart”

and soul into the content and I knew that this was going to be transformative for all of my students. But I didn't know how to launch a website. I didn't know how to handle payments. I didn't know how to launch a payment plan, a subscription. I didn't know how to answer their questions in the middle of the night when they're trying to check out. But I left out all to Shopify. Shopify makes it so easy for us entrepreneurs to launch our e-commerce storefront. They've got all these templates

and AI tools. They make payment as easy as just one click. Shopify has been the best business partner for me over the past five years because they're so innovative. They're always thinking of new features from how to make sure that your cart doesn't go abandoned to having things like chat bots and helping you implement chat bots on your store. So please stop re-organizing your business plan for the 17th time. Build a storefront. Put the offer out there. All you need is the

idea and Shopify can handle the rest. If you're serious about hearing your first. Start your free trial at shopfly.com/propheting. You're at that right. Start your free trial at shopfly.com/propheting. That shopfly.com/propheting. Young and profitors a few weeks ago my main video editor put in his notice due to health concerns. Now because it was an emergency and I wish him well, I was in a pickle. He was gone and there was nothing I could do about it and so I was in full panic mode. The podcast

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Okay, I want to do something really fun. So you are incredible at recalling anything. Names, words,

whatever it is. I thought it would be fun to list off 10 random items. Then 10 minutes or so, I'm going to ask you to recall those items. Can people watching or listening try it also? Yeah, because in the meanwhile, I'm going to ask you how we can remember things better. Yeah, I'll be great if people at home could also go through the list and then take their time and try to remember it. Don't write it down. I would challenge everyone not to write it down.

You know, I believe there's no such thing as a good or bad memory. There's a train memory and on train memory. So yes, listen to this. Memorize it. Let's memorize it all together.

“Don't write it down. Maybe I could give some tips later on kind of people could remember that.”

Yeah, and then you guys can rewind and go back and see if you can actually remember it after learning. Yeah, I will go through the list later. Let me fun. Okay. One. Pink flamingo. A pink flamingo. Two. Test lucky. Test lucky. Three. Blueberry muffin. Blueberry muffin. You're making me blueberries by the way are great. Brain food. Four. Golden microphone. Golden microphone. Five broken iPhone. Broken. I have broken iPhone.

Yep. You just came up with these randomly. Yes. Okay. I'm giving people a little bit of time to come up with theirs. Six red high heel. Red high heel. Just want her to. Just want. Okay. Red high heel. Seven. Brain shaped balloon. Brain shaped balloon. So this literally is random. Eight. One hundred dollar bill. One hundred dollar bill. A Benjamin. Yes. Okay. Nine. Mini treadmill. A mini treadmill. Yes. For a mouse. For a mouse. Okay. Ten diamond notebook.

Ten is diamond notebook. How many do you think you could do? Well, I've taught people to how to memorize like pie to like thousands of digits, but it's it's it's it's it's it's the same principle that I just but yeah, so everybody who's listening just do the best. And notice also not only

“just, you know, how many you remember when we come back to the list also think about how you”

remembered it like what was your strategy, you know, for that. What is that process like how were you remember? Well, I mean, even in high school we learned like memory is just three stages.

you're not going to get the remembrance that, you know, that you desire and that you really

deserve, you know, I I really, you know, for people that are connected to my work, they know that I had a brain injury when I was five years old because of it, I had learning disabilities. My mother became a special education teacher to help me with my, this is my my challenges. I had migraines every day. I was going to talk me three years long and learn how to read. And so they taught you the boy with the broken brain that was. Yeah, that was my, that was my

and that was all through school through it was, it wasn't just like elementary schools, middle school, junior high high school. I just I worked hard and I came, you know, for immigrant parents, so you know, we live in Beckon, Laundry map, put them a mom worked at, you know, we worked hard, but I just didn't get the grades, you know, it's just, it's a challenge. But I realized, you know, after this might, that been doing this for 34 years, it's not how smart you are, it's how

are you smart, that how smart you are, it's really how are you smart. And we all have different until and that intelligence, even in the world of AI, it's not fixed, you know, like your shoe size, it can be trained, but school again teaches you what to learn and what to remember, what to think, but not how to do. So, you know, I focus on this thing called meta learning, which is the science

“and art of learning how to learn, which I again think is the best thing that call entrepreneurs”

could focus on because once you can learn how to learn faster, you could read three times faster, understand more from it, you know, remember something in a fraction of time that only takes people, you know, hours, then what can you apply it to? You could apply it towards money, right, you could, you know, that subject or skill, Mandarin, martial arts, music, management, you know, marketing, everything gets so much easier when you can learn how to learn.

Yeah. It's like the biggest advantage. So, you've got this strategy, I think related to memory specifically called mom? Yes. Can you tell us about that? Yeah, so it's also interesting. I wrote the limitless, you know, and like less than two months. We donate the proceeds to charity. We build schools in Ghana and Guatemala, Kenya, for girls, don't know access, girls and boys, who don't have access to education, and then we pride at healthcare because a lot of people are sick,

because they can go to school or clean water. Also, we donate to Alzheimer's Research for Women, women or twice as like experienced Alzheimer's then men, twice as likely. I lost my,

I lost my last one. I was going through my challenges when I was seven, because my parents were always

working. My grandmother raised me and she passed when I was seven to Alzheimer's. So, in memory of her, but um, so I bring this up. I mean, everybody has their kind of their origin story, but my struggles became my strength, you know, that adversity can be advantage. That would challenge comes change. Like, I don't know how one one strong person that had an easy life, you know, an entrepreneurship

“is not necessarily an easy path. I think it's extremely worthwhile. You do it right.”

And my mom a big fan of, I've been an entrepreneur life. I feel like, you know, be able to sell problems, be able to move the economy, be able to create jobs, and yeah, really, really, really good things. But when it comes to to mom, I wrote it in Greece, most of it, the memory is the largest chapter in Limilus, because I found out there was a goddess of memory, and she was the mom. A goddess of memory. There's a goddess of memory, and she's the mother, the mom,

to the nine muses of science, literature, and art. So all science, literature, and art, their mother is the goddess of memory. So so fascinating. And then I got curious about, like, what did people, like, I based our strategies based on the latest, you know, the neuroscience of how people learn and remember. And also, I wanted to know like historically, what did ancient civilizations do? Like, what did they do in ancient Greece to remember things before there was

a printing press, right? They had to remember things, you know? And so yeah, my mom is very three principles to a quick recall, the M. Well, let's supply that towards names, married in business. Let's say someone listening or watching the travel remembering names. But we had a, like, a briefcase

here, or suitcase of million dollars cash. And I know you have an international audience, whatever

they put a lot of money and tax free. If you just remember the name of the next stranger, you

“need, who's going to remember that person's name for a million dollars? Everyone. So as a memory”

coach, my job is to call people on their BS, their belief systems, right? It's not true. You can't remember a name. It's the first M, stands for motivation. Like, a lot of people aren't feeling or prezencing, like how important it is to remember someone's name. So a simple hack is just like, you know, before you meet somebody, you even open up your mouth, you know, you're going to talk to them soon. Just why do I want to remember this person's name? So why do I care? Yeah, it's like,

and then come up with a couple of answers, like, maybe to show the person respect, maybe it's to make a sale, maybe to get a referral, at the very least, maybe it's the, you know, to practice

reasons reap results, and so I just feel like if you don't feel it, you're not going to remember

“it, you know, because not relevant to you. Yeah. So that alone, I think is very important.”

The Owen mom is observation. A lot of people aren't forgetting the name. They're just not even listening. You know what I mean? Like, at events that you go to, sometimes you're with someone, but you know that, you're looking over your shoulder. You know, your shoulders, you're also in the room, or maybe we're guilty of talking to somebody they're talking, but we're thinking about what we're going to say. Or like, for some reason, self-conscious about like your outfit,

or something, something like that. Yeah. Exactly. And so like, and so we're not even present, and so the art of memory is the art of attention, you know, and so I remember years ago, I was, I was, I went to a charity event, I was like 2,000 people, and I get assigned to a table,

so I go to my assigned table on the first one there, and then, you know, a few minutes later,

a force would occurred, the Oscar-winning actor sits next to me, and then Richard Brandson sits down, and then Ashton, Kutcher, and his twin brother, which kind of really has to have a twin brother, and then, President Clinton sits right next to me. And I had met him a few years earlier, and we had this brief conversation, but he sits down, and he'll remember my name. Wow. And, but then I was like, "Yeah, I said this in thing. Wow." And then I was like, "Oh, of course,

he was told who's sitting, he was sitting with, right?" And I saw, he picks up the conversation that we started three years earlier, and nobody was privy to that conversation. Wow. And I was like, "You know, I'm the memory, I need to know how you're doing this."

“You know, I think genius leaves clues when somebody does something magical, there's a method”

behind the magic, and he's telling me the story about, you know, his grandfather and Arkansas, and the living room telling stories, so the kids, but after he would tell the stories, he would do something very specific and different. He would go to each child and quiz them to see if they were paying attention. And, and it was more than that, but when he's explained as to me, I felt this kind of ease and also unease where, have you ever been with somebody,

and they're like, "Talking, you feel like you're the only person that exists." Yeah. They're like, "They're so present." And politics aside, you know, most people would say Clinton, the strong charisma, great communicator, you know, you know, a great, you know, or he's

got an incredible memory. And I think this powerful presence that he has with people,

his incredible memory is powerful presence, comes from a powerfully present. And it's not reserved right to just an elite few, anybody could train that, but we have to really just be with somebody, you know. And that makes you good leader. Like, it's no wonder people want to follow him, because he feels so much trust with the people around him by just recalling information about them. He does huge, because it's also like, like, even if you do this mental experiment and write down,

or if you're not can't write something down in your notes, like, picture the word listen in your mind. And if you do the little like brains crumble, like a little brain exercise and move the letters

“around, it also spells another word perfectly. Silent? And I think that's that's the key.”

You know, they're great, but great book, Dr. Steven Kovie, I mentioned a lot of books,

so seven habits highly affected people. You know, but one of them, one of the habits is seek first

understand, then to be understood, but in order to understand, we have to be really present, you know, with the person. I love that. Yeah. I love that story about Bill Clinton. Okay, let's go back to that list. Let's see if you remembered that list one through ten. Yeah, and people could also check themselves also. Was it pink flamingo? Yep. And then it was the Tesla key. Yep. Blueberry muffin. I call Blueberry's brain. This is insane. I call it called brain berries,

you know, without doubt, golden microphone. Uh-huh, correct. And then you have your broken iPhone. And you have that big red, what do they call those, those women's shoe? The high heels? Yep. Yeah. Well, it was one high heel. Yeah. One, absolutely. And then there's a, there's a big brain balloon. Uh, was, was that, was a brain balloon? Brain shape balloon, right, close. Yeah. And, uh, the $100 bill. Correct. And then you have that really small little treadmill for the mouse. Yep.

And then you have, you know, yeah. Yeah. And then you have your diamond notebook. Wow. Wow. But it is, this is the thing. And then we could have done it for 2300 words. It's because once you know how to do something, you just do it just takes more time, you know, in the episode. You know, just like, if I pass a microphone in an audience and people share their names and memorize in their names, you know, 30 same thing you do for 10 names you do for 100 names. It just takes more time.

I am just everyone has to introduce them. What are you doing? Are you visualizing it? Yeah.

if, like, you know, we're here in Austin and I'm, I'm here pretty frequent, you know, if I, we see each other at a restaurant of 30 days from now, let's say, he could say,

“Jim, do you remember that list? And I'll still remember most of that list without even rehearsing”

a once. Wow. You know, and then or I could, or I'll do it backwards and go diamond notebook, many, many treadmill, you know, $100 bill, brain shape balloon. And, you know, the red, high heel, that's really big in my mind. But once you understand, you're, how, how it works, then you go work, man, this is the kind of stuff. Don't you wish to submit so useful back in school? Yeah. And if you learn in school, how easy would remember the periodic table, or whatever we

had to remember, or history, or anything. And, you know, but imagine applying something that for something that's random and not really that interesting to something that you are interested to, and that's very relevant to your life, you're an remembered even easier, because it, you know,

has a point. Yeah, Pam, I am a perfectionist. I always want to make sure

that I'm putting out the best offer possible to the world. So when I launched my LinkedIn Master

“Class of Mastermind, I poured my heart and soul into the content, and I knew that this was going”

to be transformative for all of my students. But I didn't know how to launch a website. I didn't know how to handle payments. I didn't know how to launch a payment plan, a subscription. I didn't know how to answer their questions in the middle of the night when they're trying to check out. But I left out all to Shopify. Shopify makes it so easy for us entrepreneurs to launch our e-commerce storefront. They've got all these templates and AI tools. They make payment as easy as just one click.

Shopify has been the best business partner for me over the past five years because they're so

innovative. They're always thinking of new features from how to make sure that your cart doesn't

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capitals of Central America in South America. Until this day, I can still say, like, "Coracaspin"

as well. Bogotá Colombia. I love that. I could just list them all off, but I couldn't tell you the capitals in states of America. Because they didn't learn it in that way. What are you exactly doing? What are you doing to recall that? I'm curious, because I would love wherever you're consuming this. Maybe you could post a comment or something to see how well people did. If people were willing to share, I could teach you 20 different ways to memorize that list.

“And after a while, I remember names without trying, because once you're not a type,”

you're not a type. Once you're not a driver car, you know, a driver car. Maybe it takes a few weeks or 30 days. Once you're not a tire-shoes, you're not a tire-shoes. Memories of the scale. And so once you know how to do it, you start in your confidence goes up and you can just do it more and more and you challenge yourself. But you know, I could teach 20 different ways to remembering this list. One way that people wanted to is make a story out of it if they wanted to.

Right? Right? They could start with the pink flamingo, right? And then all of a sudden, pink flamingo is going into a Tesla car and forgot their key so they can't be able to get through it. And out of the sunroof comes all these blueberry muffins. Like imagine, putting all these blueberry muffins inside of a Tesla car, a car which without a key, right? That would be kind of silly. And then all of a sudden, somebody in the shopping in the parking lot is on a screaming on a golden

microphone, right? As an example, and then they realize that, you know, same where's the key, whatever, and they realize that here it is, but it's about a broken iPhone, right? Really easy. Like right in their back pocket on the thing. And even just doing that, and I'm just making

this up is not what I did. But just as in it, what it is is, first of all, it's a great exercising

creativity. Right? Now entrepreneurs, I think, need to be very creative because I think future belongs to creators. Second of all, when I mentioned there's no such thing as a good or bad memory, there's a train memory, an untrained memory. This is training your memory, right? And so you tend, once you train your memory, you start remembering, you know, other things, because you're training your attention, your imagination, your story information. And then you can work backwards

“from the story also as well. If you want to add, you know, the red high yield, you could put that”

into the story also as well. And imagine that red high heel, you know, that's coming from the iPhone or whatever. Maybe I mentioned on the broken iPhone, there's an image on there of the red high heel, but the screen is broken, right? And then imagine, it comes out of the phone tied to, you know, a brain chip balloon going up in this guy and you bribe somebody, a hundred dollars to get that balloon for you and so you're tattooing the hundred dollars to it. And somebody wants to, uh,

is going to go get that balloon, but there's maybe it's like a little mouse going on a little mini treadmill going towards it. And if think of it makes you laugh, it makes it memorable, right? Just like a motion house. Yeah, a motion helps a lot. You know, and so a little mouse is on the treadmill. Now, obviously, making a lot of attraction, you know, and then, you know, from there, he's taking some notes and is, you know, his diamond note book. Yeah. And that's just one way,

but there's certainly a lot of other ways. But as I go through it, and I just talking about it, some people will listen and not be able to do it because they just listen. But if they actually went through and imagined that little story and made up their own, which is even better if you make up your own, that would be something that's really simple to do. And then, by the way, those 10 things could have been cues or key words for a speech, you know, as an example.

“Oh, that's what it means. Like, so that you can remember your talking point.”

Yeah. Like, like, imagine, like, you, you, you chose that pink flamingo because it represented a key idea. They say pictures worth a thousand words in a talk, you're in a heart toast at a wedding, or something like that, you know, or certain feature, you know, and then they get, you know, maybe you want to talk about, you know, something that embody around Tesla, around energy, you know,

the technology, innovation, whatever it happens to be, and use that as your second point for your

speech, you know, and then maybe going there to, you know, a recipe or healthy eating, or blue you want to remember blueberries as a good brain food. Are you visualizing it in your brain, or are you like, are you visualizing the words themselves, or like, what the words were. So people could do either one. Everybody's a little bit different. It's not how smart you are. It's how you smart everyone learns a little bit different. Some people can't visualize as well,

or they don't think they can. And so those people could get more of a feeling for it, and maybe hear the words, or maybe into different tones or tonalities, or her more voices.

You can imagine them using their, they're using their time. Like, imagine you're at a networking event. You hear you're at a conference. You meet somebody. As for the past, someone says, "Hi, my name's Matt," and you just imagine using their ties like a door mat. And it's so silly.

You never do that. Yeah. And, but what it does is it overcomes what I call the six-second syndrome.

You know, somebody tells you the other name. You have six seconds to do something with it. Otherwise, it's gone. Right? The handshake breaks. Name just falls right to the floor. This is giving you some mental glue to be able to store the information. And then, you know, later on when you're

“singing by, you see this person there. Oh, I remember that tie. What was I doing? I was like,”

my feel like a door mat. What's the person named Matt? And then, this is a way, remember I said you, you encode, you store your retrieve. This is a way of encoding it in a way that's memorable. And it's stored right on the person because the ties, the reminder, you know, as an example. And the once you know the person named is Matt, then the picture disappears. It was a means to an end. So you don't remember his name? Because the opposite is what most people did to memorize

those 10 words. They would go, playing ping, flamingo, Tesla, key, blueberry, muffin, golden,

microphone, and so on, rip, rip, repetition. The problem with repetition is it takes time. Like, we're peeing someone's name, 50 times takes time. So are we just kind of creating a mini story around each word? Yeah. I mean, you think about how people remember things through history. Yeah. Like, I mean, you think about the parables from the Bible, like stories, and you think about why we use stories in business, right? Because they're vivid and people could see

themselves inside the story. And so they did, it is studied called the Baker Baker Paradox. You know, imagine we're in the studio and somebody walks in, did this with the focus group, somebody walks in and say hi, my name is Mr. Baker. And then that someone that would leave, somebody else would come in and say hi, I am a baker. Somebody else come in saying hi,

I'm Mr. Taylor, somebody else comes, you know, leaves, somebody else comes in and hi, my name is

Mr. Taylor, right? And so, and then they did that repeatedly. And then all the sudden, they said, okay, which ones you remember more of the names? And do you think they remember the name or the the occupation? Which one? Probably occupation. Yeah. And part of it is because when somebody says they're a baker, you imagine them cooking in this. And there's a story, right? You probably know they wake up very early to be able to make, you know, make their bread. So this is a whole

picture and image. And it makes it more memorable than than a word that's abstract. Does it help like if you're meeting somebody in networking event? Like, okay, that's Hall of the podcaster, or that's, and like I'm just attaching something else to it. The more connections you make, like some people go instead of seeing mad, you know, so like Mark, I use a marker, put a check

“mark right on the forehead, and I'll just always remember that, and then to make me, if it makes”

me laugh or smile, then, you know, that's very, people could say it's very, you know, childlike, but, you know, who are the fastest learners? Like kids, they could learn musical instruments, languages, everything. And they make fun of names all the time. I mean, I know as a kid, my name was, you know, quick, because of my real name. I didn't, it's not like a stage name, and it changed it to my father's name, a grandfather's name, but people made, you know,

necessarily quick, or they call me slow, but that's how kids learn, you naturally. So I'm not saying when I, when I, when I, for David, I use a slingshot, for David and Goliath, right, to the nose. And now I'm not sharing this with David, right? This is, you know, I'm not sure if you're doing. But some people could just, uh, FDR would do this. He would walk around his office, uh, prison FDR, and his strategy was he went picture, turned the name into a picture, like,

carol sing Christmas carols, or Mary getting married, or something like that. Um, and some names, you come up some of the sounds like, like, have you ever forgot someone's name, and you start going through the alphabet, like, to start with an A. Yeah. Yeah. And then you get it eventually. Yeah. Or you get really nervous when you get to like W because there's not many letters after that. But some, imagine a letter could, can remind you of the name, imagine something even that is,

like, even stronger, you know, like, carol Christmas carol. Like, that's going to be this going to have more, uh, more retention for sure. But FDR would be a very, very good with

“names. He could go around his office, remember everyone's name, and how he would reportedly”

did it was instead of putting a picture like David, you know, uh, like the statue or whatever, he would imagine him, like, the name right on the forehead, you know, and you can almost, people could look at me right now in the camera and see Jim, or he could say, wow, Jim has to go to the gym and lift weights or whatever happens to be. It just gives you more to remember, then just, uh, you know, random word. Well, that was so impressive that you remembered that

entire list, like, I'm not sure if you're going to be able to do it. But of course, you are. But imagine being able to do that for what you read. Yeah. You know, like, this is, again, random words that don't mean anything, you know, important to me. But imagine there's something you're

exciting because you could use that information, or or names or anything else. And definitely want to get better at that. So what would be the best place, like, we obviously can't go through every hack, where can people learn from you, like, specifically about getting better at memory, and we'll be limitless. Yeah. Limitless has the largest chapters, you know, in the books and 50 different languages. I'm sure people could find it somewhere or the audio book,

you know, we go and they even deeper in it and like have a conversation at the end of every chapter, you know, in like podcast format, you know, and we have the largest online, we have the most popular memory program in the world. So people, it's not hard to find. You just search my name, you'll you'll find it. I have a new book, Limitless Daily. That's going to be now. I'm so excited

about this book. I don't even have a copy. No, no, it isn't. It isn't. It isn't. It is. So amazing.

I think here here's like one of the most powerful, you know, brain hacks anybody could do. I love the science. So Limitless, I wrote in a couple of months, right, you know, as my first book, I had 30 years of content. I was just really easy. Limitless took me a full year, and I started writing,

“as an entrepreneur, one of the things you need to do to be able to, is to really manage your time,”

right, manage your focus. And what uses up a lot of time and energy is switching from tasks, like multitasking, because we're not actually multitasking, we're test switching. And every time you think you're on Slack and the new social media, you jump to this and that, we, number one, we lose time. Because it could retake, it could take anywhere 5 or 10 minutes to regain your focus, you know, on the new task. So we lose time. And we're actually not gaining it. Second, we make

more mistakes. I get to train some of the most amazing doctors worldwide. And do you know, like, like, surgeons who try to multitask during operations will make more surgical errors. Right. I mean, think about texting and driving. Right. There's going to be more accidents. You can't do two cognitive activities well, you know, because you're switching tasks. And then finally, you use a lot of energy. You know, when you're trying to multitask, you use a lot of blood glucose.

Some people struggle with brain fog or mesophotating the afternoon. Check on that. But focus is your superpower. And the challenge is, like, think about the words we use. Like, there's a financial part to focus. Like, you pay attention. Yeah. Right. Like, what if tomorrow morning, all of you entrepreneurs, every single time you put your focus to something, you had to take out your credit card, her debit card, or Apple Pay, and you had to, you know, put it into Facebook,

every single time, or Instagram, or, you would treat your focus differently. Right. And so, you know, instead of like wasting that currency, that money, you know, you would invest it. And so, how are you investing your focus? How are you saving and protecting your focus? You know, like, you would do, like, you would do money. And so, that's one thing. But, um, I think one of the biggest things

“people could do for an entrepreneur. It's not about time management. Because that's the only thing”

that's equal. Not everybody here. Everybody here watching. Like, we all have different incomes. We all have different networks and connections. We all have different levels of education, whatever, what's consistent, 24 hours a day. It's not even about time management. It's about mind management.

It's about priority management. So, the most important thing is to keep the most important thing,

the most important thing. Right. Everything I filter through, even in a world of AI, you know, as opportunities come, or challenges, or whatever. Like, for me, it's, uh, this is my filter. If it's not a heck, yes, if like it then it's heck no. Right. So, I'm, like, right now it's just where I was, I rather be. Like, because I'm around right here, because, like, it was a yes, right? And, and so I could appreciate that some fully present. I'm not like, or somewhere else. Yeah.

The other thing is, I, I, I filter, like, I think that if this isn't how me grow, glow, or flow, I say no. It doesn't help me grow. Like, grow my brand, grow my business, grow my personal development. If it doesn't help me flow, like, be more effective. Um, and if it does help me glow, like, maybe feel good. Yeah. Then, then, then I say no. And I'm, I know, like, I can be any, especially for entrepreneurs, right? Yet the feed your business until feed you back. Yeah,

you got it. Of course. You know, right? And if you want you, but I do really believe you want your business to grow your bank account to grow, uh, then we need to grow, especially, you know,

“our learning focus. Focus to me is probably the number one underrated secret of being successful.”

And I meet a lot of younger people who are, or even older people who are struggling and, like, unable to kind of, like, take off on their career and, like, make something of themselves.

And I actually believe it's because they never focused on one thing, really hard for a long

path. And because also we live in a world of distractions, those people, the people's focus, especially with short from content, everything. And I'm not even judging that because we use that right? And technology allows this to happen. All of this and be able to share our message, uh,

we could train our focus. And you could train your focus like a muscle. It's like you could train your memory, you know, to be present. And that shows up in isn't entrepreneur, because the the enemy, there is distraction, right? There's so many things that shine the objects for an entrepreneur, you know, entrepreneur, ADD, you know, it's, it's, it's a challenge. But here's, here's the hack.

“If you want to win the day, you have to win the first few months of the day. And when I mean”

by that, and when we train our focus, when, when you wake up, there's a process that you go through called sleep inertia. Sleep inertia is the transition between the, the sleeping state to the waking state. Yeah. And there's certain things that come online. Your alertness comes online. Your, uh, your conscious awareness, your attention comes online. And your working memory, which is like your short term memory is not even full. Yeah, because you have an input

of anything in yet. That time is that short window or when you wake up. Here's what happens.

The mental input that you bring in at that time has a disproportionate effect on the rest of the day. So what I mean by that is that first few handful of minutes, first thing in the morning, has a disproportionate effect on things like your mood for the day. Yeah. What you're going to focus on the day. So the things that you look at first is going to determine like like a large

“disproportionate influence on like what you're going to see and focus on. I'm also how you frame”

situations. So we go through situations throughout the day, difficulties, demands, whatever, and whether or not we're having more of empowering, framing on it. Like this is a good thing or about their useful thing or look for an opportunity that is a lot of it is preset first thing in that morning. Now what most people do first thing when they wake up, they grab their device. Yep, right. And I just saw this Facebook reminder for more of a year ago, Simon Cynica,

and I have a video as 37 million views on on Facebook. And it was just talking about the

effect of our devices, especially first thing in the morning, if we're that impressionable. Because what happens is you pick that, you pick up your phone and that window, which has disproportionate effect on the rest of the day, what do you want your brain for? Distraction number one, every like share comment, cat video, ring, ping, ding, app notification, whatever it is.

“Yep. Is that dopamine flood, right? Which you didn't have to earn, which is a whole conversation”

around motivation. And then you wonder why you can't focus later that day. Because the first thing you did was flex your distraction muscles. But the second thing is why is your brain for, which is almost as dangerous to your productivity performance, peace of mind, even your profitability as an entrepreneur, you're training your brain not only to be distracted, but also be

reactive. Like you ever pick up your phone first thing in the morning and you get a message

and it hijacked your mood. Totally. Or it hijacked the hour. Yeah. Exactly. And that way, you just get that sleep inertia. They call it attentional, attentional priming. Like your mood, that could deck a last few for hours. Like you have one voice bill message or an email from an angry client or a WhatsApp or what Slack, whatever, and all of a sudden that you're focused for the day. And what is it doing? It's reactive. Like a Brennenbrishard has this quote,

you know, your inbox is nothing but a convenient organizational system for other people's agenda for your life. So you're fighting fires, right, all of a sudden. So how you can build an extraordinary day, you know, which leads to weeks, months, years, and of the life that you want. If you're, if you're on the defense, right, as opposed to proactively saying, these are the three things I need to win. So we, so the book you mentioned is called the Milis Daily. I wrote one page a day,

366 entries. And I wrote it for my, my two young kids for when there are adults. And it has one power idea, right, and the science behind it, because I like, yeah, there's a psychology of the neuroscience behind it. And it's right, really inspiring, fun way. And then one implementation that they could do in less than one minute. And then it has a new identity statement. And if you're becoming, right, all in one page. And so the idea here is in that, in that sleep and

inertia window, right, where you're intentional priming, you could read this book. And then all sudden, you have a disproportionate advantage throughout the day. And what I did was, I would wake up and write, I would think about one of my facing today. And any of the themes that everyone really do, procrastination, maybe lack of focus today in posture syndrome, frustration, overload, too much opportunity. Whenever it happens to be, and I write on that, and I research the science behind

it, I give them one tactic that they could do. So in five minutes, first thing in the morning, it sets you up to win, and be more limitless that day. So it's a limitless daily.com is where you can be able to find out more information. So cool. I can't wait for that book. Oh, I can't, it's just like, like, it's so good. Attention is really the new IQ. Attention is really what's going to differentiate people with all this technology and all this AI. It's really

take the example of me studying for a podcast and how that's evolved over the years, right?

When I first started my podcast, I had more time. I didn't have two companies. And I would study

20 hours per guest. I would listen to all their books. I would listen to all their interviews. I would take a whole week and study them. There was no video. So it was audio only so I could have lots of notes and, like, I'd prepare, like, crazy. Then, like, as I had a company, like, that had to change. And it's, and I had a team that would help me now I use AI. And I upload transcripts. I upload PDF books. I have, like, an app that helps me and I was going so crazy with the AI. That, like,

there was a period of time where, like, I'd come to the interview and I'd be like, I just spent three hours using AI to prepare for this interview, but I don't feel prepared. And it was just, like, really interesting. And then I had to say, okay, what am I doing wrong? And now I've, I've created a new process where I, I do this stuff with AI, but then I put it in an app that I can listen to it. And I make sure that I do it before the interview, so that in the morning of the

interview for, like, long getting ready and stuff, I'm just listening to everything to actually absorb what I did. You know, so that sort of helps, but I still feel like, how do I, like, I'd love to hear your opinion on collaborating with AI and how to make sure we're not outsourcing too much with AI? AI is interesting, right? AI scales and it amplifies, but only scales and amplifies what we bring to it, right? And so I feel like AI, there's a whole fear and concern around

that AI will replace us. What does a different conversation? But if it's, I feel it will replace people who aren't using AI and also learning their own, you know, build in their own human intelligence, right? But I feel like it, the conversation is not so much will replace us, but I definitely will reveal us because if it's amplifying and scaling, what is it, the amplifying scaling? If an entrepreneur

“brings chaos and confusion, AI, it's going to magnify and amplify chaos and confusion, right?”

As opposed to an entrepreneur's bringing clarity and discernment, it'll give them, it'll scale that, also. Like AI is no longer competitive advantage to everybody as access to it. We all have access to it, right? Somebody could use AI to write a great social media post, wonderful. Somebody else could

use AI to build the next billion dollar venture, you know? And so it's, it's the human intelligence

that you're bringing to it that determines the performance and the ultimate result. It's like I get to work with a lot of athletes, the NFL, the NHL, the MLB, F1 drivers, right, with reaction time thinking speed. Like, let's think about it like a race car, multi-million dollar piece of technology, it's a performance tool, that's AI. But it's the driver that determines its performance, right? Because everybody can have access, you know, a lot of them have free cars. But it's the driver. It's there.

So I feel like my work is, when I teach focus, memory, flow, habit, brain optimization, sleep, whatever accelerated learning, speed reading, memory, all the stuff that we have on our online academy, it's meant to enhance human intelligence. I really do believe human intelligence is more

“important than artificial intelligence because, again, is AI could do amazing computation, pattern,”

recognition, right? But ultimately human beings, they decide what things mean out of data. They decide

what to focus on on that data. They decide what to do with that data in terms of the next steps. So it's the humans that are going to, like, it's like higher man's suit. It's like AI. But 20 star is just bringing a lot to it that he'll get bigger results. And so my focus, I feel like in a world of, you know, rapid change, accelerated technology and AI, I just don't want the dependence, right? Everyone's heard about the MIT study where students are writing essays,

a college, they, you know, they broke them down to ABC groups, A, chat GBT. They used, uh, B, uh, let's Google, they used Google and C, no technology. And when they tested them and them summarizing this, you know, group A didn't remember anything. Just similar to

“their experience with podcasts, they didn't remember anything because they didn't have to work for it,”

right? Um, and also when they scanned brains, like the ones that actually did the work, produced it, they were remembered. And also, not only that, but more of their cognitive networks, we're just activated, right? And so I wrote about this in 2020 when the book came out, limitless, I called it digital deduction. So digital dementia is a high balance of technology to remember things. You're to do your calendar, your phone numbers, like,

nobody wants to remember 500 phone numbers. But it should be very concerning that we, you've lost the building, remember one phone number or a pin number or a passcode or something.

that's the kind of things you want entrepreneurs to be better at. Um,

a digital deduction is the highlights of technology that think for us. I mean, even think about GPS, like, there was a time when we need to use our visual spatial intelligence instead of using a piece of technology to tell us where and when to turn. Yeah. Now we can't go anywhere. Right. Yeah. And so that's the dependence on it. So this is the thing, your brain, like even my shirt says use it, right? Use it or lose it. So the idea here is your brain is

like a muscle. It's an organ attacks. Like a muscle. You use it or lose it. But if you put your arm in a cast for a year, it wouldn't grow stronger. It wouldn't exist. Hey, it would weaken an atrophy. That's digital dimension, digital deduction. So the idea here is I'm all for using technology, you know, but if it's doing all the thinking. So, you know, let it think, but let you, but we should

“think too. Yeah. Right. Let it help you to remember something you should still remember things also.”

So, you know, and so, you know, the problem is when we grab technology out of habit and without intention

or without very, like we give our minds prompts all the time. Like I'm very efficient with AI because I've, I've been giving my AI a lot of prompts, like, you know, with the training, you know, the questions that we ask, you know, like questions like, you know, I use this all the time in AI's, like, you know, explain this to me, like I'm 10 years old, right? That'll be a way of summarizing difficult conversations with the podcast guests or summarizes books, certainly, right? Or also,

you know, post questions like, you know, give me five questions that this person has never been asked for public, you know, about probably that my specific audience, you know, we've trained, you know, would, would really resonate with. Yeah. But it also could be something like we take all the principles and limitless, you know, memory palaces, like, and, you know, space review, you know, equally quiz you, right? It could, every, you could schedule, it could go be a link to your calendar

and just say, let's do space repetition. I want to really understand this mess or the subject. So using AI to actually make sure that, you know, the materials, I do that too. Yeah, this is like, literally it is a chapter in limitless, it says, you know, how to use AI to enhance your AI, taking those principles and translating it to be able to, to be able to quiz you, to be able to, to get you to rapid review, to see what you know, to be able to, so you can say, like, hey,

mind map the subject for me to, to, to take notes and be able to show this, and then, you know, and then there's so many other things that you could do with it and it's literally the limitless. My thing is just, in a world of artificial intelligence, you don't want human intelligence to become artificial and, and not valuable, right? And so I feel like there's human, certain human qualities that now more than ever, you know, like, you even see, like, online with all the

commencement speeches for graduation. Yep. And they mentioned AI, and then, they like the, they're awesome. People are really upset and they're doing it. Yeah, they're really big movement out there. And people are really into AI. Yeah, it could be a scary, because there's also people losing their identity, right? If, if an AI kid replaced, I was just literally in a car where the, the, the, the, the, the here in Austin, where the, where the, where the Uber driver,

which is complaining entire time about these waymodes, they're going around, taking the job, they're building all this other stuff. But that's, this is just the beginning of that. Yeah, it's an up and. And so I, I feel like AI is, it's a tool that can magnify, multiply, but it only magnifies, multiplies, and amplifies what we bring to it. Yep. And so I feel like even more than ever is it important to, to work on our own intelligence and see what we bring to it.

I totally agree. I mean, like, I feel like we've all been kind of like, like, AI has just been

“sort of thrown at us and we, we've all had to experiment with it. I think it's good to kind of”

fail on your own with it like I did because you just like learn the hard way. And then you're able to kind of guide also like your employees of how to use it, but are something that I'm kind of going to right now. I've implemented AI of 60 people on my team. And so we do this whole AI training

and everybody has this program that basically uses cloth and then just their email and they're

slack and everyone's like using AI really well, but at the same time, now everything I'm getting feels so AI generated. And I'm like, you guys need to still use your brains. Like, you know, this is not going to cut it like my, my, uh, some of my teams sent me a sales deck that I completely had to redo this weekend because it's just was so obvious. And like, she's so smart. And I'm like, this is not the advice that you would be giving. And like, this is way too AI. And she's like,

well, it really wasn't. I was like, it was like, because I can tell, right? So what kind of human intelligence, like, what are the characteristics that we should really focus on? And we talked about

“attention and memory, I think just being charismatic is going to help people in the future. What else”

in terms of human intelligence, HIV, should we be concentrating on? So what makes us human in a world of AI? I think this is the conversation. I think we're living in the conversation of our time right now is how do we become, uh, how do we come deeply human in a world of in an age of AI,

like, this feels like AI people get detected, right? Yeah. I think where we can lean into a number of things, um, curiosity, right? Curiosity sparks wonder. It asks better questions, not only of AI, but of ourselves, also as well. Um, I would say leadership is huge. You know, our ability to influence and impact people around us to inspire them. Uh, I think that's

critical. That's a human quality. Um, I would say, let's say, uh, emotional intelligence,

“so very important, um, because I think EQ is so important for interpersonal, like EQ,”

uh, leadership is maybe external. Emotional intelligence, self reflection, right? Um, to be able to look within, to be able to reflect and set a react and to have some kind of emotional regulation, you know, to be able to have, you know, that with others, um, adaptability. Very, it's, I think it's human beings. That's our super power ability to adapt. I think in a rapidly changing world, our ability to learn, unlearn, relearn, to be able to adapt, learn new skills,

that everything is figure outable. It's so very important, um, you know, also also as well. These are the things that are that I would love for people to lean into, into, into more.

Yeah. You know, it's not always taught. You know, you know, I mean, you could think about,

you know, you can make even make an acronym. You make a word like human, you know, H is hard for the emotional intelligence, you know, part, and you could kind of make like a whole thing. But it's just whether you use acronyms and pneumonics or like these stories, there's things that I feel that, um, again, that what's what we bring to the AI that would make and just like it's an, and technology has always been like that with technology, right? But my, my thing is not to

be dependent on it, meaning that an elevator is a form of technology. If you, if your office is on the fourth floor, your apartment's on the fourth floor, or yeah, an elevator is very convenient. But then you don't get your steps in, you know, if you take a lift to go to the bank,

“a blocks away, very convenience, form of technology, but then we don't get our steps in, right?”

And so I feel like every day, we can make it every moment, we have a chance because we can make a new choice. And so I like the balance of using it, but don't let it use you and not let our own gifts kind of out traffic. I want to bring it back to something that you just mentioned where you saw these commencement speeches, and when people bring up AI, they start to build. I was actually pretty shocked because for the last like two years I've been talking about AI on the podcast,

and I'm kind of in this like entrepreneurship bubble where we embrace AI, we're excited about AI. We see the opportunity. And of course there's some bad things with the environment for sure that they need to figure out. But I saw so much social content where people were just like bad-mousing, mal-robents who I love, and Reese Witherspoon, and all these folks for telling women to start using AI and kind of making people know that women are less likely to use AI and why women really need

to lean into it so we don't get left behind. And there were so much pushback from women who don't want to use AI and refuse to use it. And it just made me feel really sad because I just feel like all these people are going to be left behind because they think they're doing the righteous

“thing by not using AI. When in reality I think that's going to really hurt them in the future.”

I personally feel that way. How do you feel about that? The environmental concerns are that that is, I mean that could be a whole podcast on itself. So if we tap the conversation,

if we separate that, or we talk about it, technology has always been a tool like the internet,

like a smartphone, we can't put it back into the box that Genie is out of the bottle, so it's going to be here. It's a challenge just like with anything that we use, obviously it would be better if it was net zero in terms of the impact that the imprinted us in the environment. So that that is side. I feel like some people are I mean think about the unknown. The unknown in the mind, the nervous system wants to protect

itself and doesn't win one way still out of energy. Anything that's new like starting a business or talking to that person, that fear that we have, then make Dilla kind of fighter flight response is to kind of protect us. It's to kind of keep things efficient, stable, because change. The way people don't talk about in the entrepreneur's space is that change is scary. Right. And it could be AI. It could be me, the environment. It could be politics, political change.

It could be market, change in demand, supply all of these different things. Threats, competitors, threats or whatever. Change can be scary. Growth can be hard. It's hard to build two businesses to do what you've done with the podcast for the last eight years. People don't

You don't belong. And so I don't know who needs to de-hear this, but I think life is

hard for one or two reasons. Either we leave our comfort zone. We take our business next level. We ask for the investment. Whatever happens to be, or life's difficult because we stay in our comfort zone. Then life gets very, very difficult. You know, an AI is very disruptive. You know, it changes people. It's not even just a different of a workflow. It's also challenging and threatening people's identity. Like who they are. Right. Like if somebody, as I'm using

a random example, like if somebody's an artist, right, an AI's doing all this stuff or someone's an attorney and you hate to have access to all the legal advice you need or therapists or you name it. Like it could be pretty threatening when we spent our whole life preparing for, you know, to be this person. This is who we are. And if a machine could do that, you know, what does that make me, you know, much less our self-confidence and self-esteem or our self-worth

in a world of being relevant. So that that, that could be a friction for people adopting this. You know, also I also feel like, you know, I'm leaning into human intelligence, you know,

regardless of what I've always done that, regardless of the technology, whether it's AI or something

else, you know, as it evolves, just because it's, it's our agency, you know, like I really do believe. Even in the book, when people see it, it's purple. And by the way, I've five thousand books and like, there's no purple books. So from a mind standpoint, like, you know, I want to stand on shelves, but also when people, it would stand on people's minds. Also purple psychology, the words that always came up in color psychology, sovereignty, agency, like an entrepreneur.

Yeah. Um, you're taking responsibility for their, you know, the direction of your life

“and their, um, and that wisdom. So I think part of it is the unknown that people are threatened to.”

I think also not, there's some known of what's happening outside, but, you know, their identity and self-perception is, is also, and certainly there are other concerns, like, you know, a go back to the environment for sure. Um, so I, I think it's great that people get voice, their concerns, and we have dialogue about this, where I discourse about it. This is what, and, and it's the challenging, like, like, I, I also was surprised when I, when people sort of

sending me those commences, you just, because the other thing is with this algorithm, I really see people that are follow on social media. I'm not on social media all on, but I usually see people like follow, I just see whatever I engage with. So we all are training that algorithm to show us what they want. Yeah. Yeah. So there, there is an echo chamber there. So like, in entrepreneurship, everyone's at pro-AI's, everyone's everyone's AI expert, and so on. And then, but, you know,

a lot of people that's not, we're most people are living, you know, certainly. And that I'm sure people felt the same way about cars. They did, you know, in assembly lines, you know, and, and they will about, you know, self-driving cars and, and everything else. And we just got to adapt. And that's really the key, we just have to adapt. And that's what human beings, when they lean into it,

“that that's why I think all learning is all adaption. Your ability to adapt, you know,”

in new environments, to be able to learn, unlearn, learn, be learned new skills, new ideas, new systems, is, is makes us valuable, you know, today, and not everyone will do it, but that's the opportunity for people that do. So, you know, as I look at AI like a lot of tools, you know, it's using it, I see it in some more than artificial intelligence augmented intelligence. It's a partner for us to use, and you could use it in, I mean, there are limitless ways to

be able to use it, you know, for, and, and level, it also levels the playing field, you know, I mean, I wish when I got started 34 years ago, there wasn't even the internet, you know, and that there was another manager, right now. I'm like good news. Build your whole team with Claude.

I remember building our first course program, the 2006, 2007, like it was like, you know,

much camera equipment, everything else I could do to the homework. Good news, all the things, yeah, was tens of thousands of dollars back then, you know, and so, yeah, it's a exciting time. So, I'm, I'm, I'm more an optimist, you know, for, for things, but I'm also a realist, you know, so we do the best we can with what we have, you know, and hopefully, you know, leave the world a better bread, bread or place. So, I want to ask you one last question, this is around brain rot. So,

brain rot was the word of the year, year by Oxford in 2024. I was reading some stats and millennials in Gen Z spend about five hours a day on their phone on average, just for entertainment

“purposes, like, so not just screen time for school and work for for Gen Z, I think that's like,”

eight hours if it's just screen time, but five hours a day for entertainment. And that worries me, because that's a lot of time. Like, you can't focus or build something if you're spending five hours a day, doomed scrolling. And I just think it's a major problem. I also think tasks switching

and then doing something else, checking my AI prompt and, and then I realize, like, it's probably not effective, right? So, just help us understand, as we close out this interview, how can we retain our focus in this era of just so much distraction? Yeah. What I'm going to say is going to be really simple, and I'm not even suggesting it's easy, but, and take this with a grain of salt through your resolution to, like, an entrepreneur or any individual, you can't be upset by the

results you didn't get from the working into. And if you're spending eight hours, doomed scrolling and rotting your brain, and then have the audacity to complain that all I went through this course

“or I listened to this, I have this mentor and a coach, and you're not doing it. Like, I think”

people need to work into the results speak for themselves. And I've gone through this path. We have a number of businesses, you know, and I advise some of the biggest ones. And I'm just saying, "Every day we have a chance because we have a choice." It is still a choice. But if we repeatedly doomskroll and we know we're doing it, then it is a choice. Right? And so, I'm not saying, we've all watched social dilemma, and we know that there are billions of dollars being put into

these platforms with the top neuroscientists, behavioral scientists that make this addictive, right? And we know all of our stories about the a lot of these founders that they want to let their kids on these platforms. You know, and we know that if there's not a product there, then we are the product that they're selling to advertisers, we all know this. And we advertise, so I probably stock a lot of you with our content and our courses. So it's a tool that could be used

for, in our opinion, to be able to impact some brainwaths that we'll do, right? If you're feeding, we just talked about your brain and how it's being wired by our devices. And you could scroll to infinity. And that's fine. Who might judge the, if somebody wants to do that and do that, that's your progative? But if there's a gap between where you are and where you want to be, you know, in your business or your bank account or the impact or income or influence,

and we're spending a third of our day, like on those devices, without any kind of results,

then I would question how much you really want this. And I feel I still go back to agency and responsibility. You know, years ago, I got to introduce to my superheroes together. It was Richard Branson and Stanley, Stanley, like the late Stanley, created all the marble characters. And they wanted, they both mentioned each other. So we, you know, we go to dinner and I'm in the car. And I asked Stan, I was like, you create all these epic heroes, who's your favorite. He said,

Jim Ironman. And in any such him, who's your favorite, and he had, I posted on social media, and in the backsy, he had a Spider-Man tie. So he has this Spider-Man. And within his iconic voice, with a positive, with great power comes great responsibility, right? And maybe because I hit my head too much, I tend to sometimes reverse what I read or see or hear. And I said, you're right, with great power comes here responsibilities, Stan, and the opposite is also true.

With great responsibility comes great power. When we take responsibility for something, we're great

“power. So I don't think we have to be super hard on ourselves. I think when we're compassionate,”

studies done in self-compassion, say, when you don't beat yourself up, when you're kind to yourself, when you're kind to yourself, you're more likely to make a positive change and follow through. So it's like you've missed your workout, you don't beat yourself up, you say, hey, I'm human, I had a lot of kind of really hard day, and you're more likely to fall through as opposed to, like, you know, be a critic for yourself, same thing with doom scrolling. You know, and I would say, like,

the first place to change is, says to start with awareness, you know, you look, you look at your

screen time on certain devices, and you can't deny that, you know, and then you say is this, getting me the results that I want. And if it's not, then you make a choice. And it's their choice, their responsibility. They can either continue doing that, and that's fine, that's their choice. But if they're looking to create something that requires time energy talent, you know, I would think, like, how do I repurpose this into getting what I want? And it's hard. I'm not saying

it's changes easy. But if it was easy, like, everyone would just have, like, these are businesses, and everything. And part of it is changing your identity around it, correct? Because you are a responsible candidate. It is. It's a habit, right? And we don't rise to lever our goals. We fall to level of our systems. I'll tell you, like, we don't rise to lever our goals. We fall to level our standards that we have. Like people said, like, I must make this amount of, like,

must, like, or loved ones, like, you know, in jeopardy if they don't, like, we will hit that standard. We fall to lever our standards, our systems, and our self image. Like, that, that's it. And we

control all three of them, you know? And so I feel like I'd be working with it. First,

create your habits, then you have it's great, too. If you're spending eight hour, five,

“eight hours a day, habitually picking up your phone, mindlessly, then you need to interrupt that.”

And the best way to do habit design, and we've had James Clear and BJ Fog, and, you know,

You can control your environment. Like, and I'm not saying this is easy, but like,

don't have your phone by your nightstand, put in your, in your bathroom. The first principle of

environmental design is you want to make what's good for you easier, and you want to make things that are not good for you harder. Like, you're not going to snack. If you don't have the junk food in your home, you're not going to, is that you're changing your environment. It's not going to make it easy.

“Right? If you take the app, and you have to log in every single time into your, into your”

apps or reinstall it, it's not going to be worth it. And that's how you change that. And then your identity changes, once you behave your changes, because you create evidence that you are the person that you say you are. And I think that's so very important, you know, that you are, you don't see yourself as this a procrastinator or whatever, that you see yourself as, somebody who gets things done, and you create evidence like real world evidence that, you know,

validates that. But I would say we make a choice. Like, there are only four choices you can make.

Right? Again, life is a letter C between B and D. B is birth, D is death, life C choice. We always have

that choice. That's a sum total of everything. You're only four choices you can make, make your business better, your brain better, your body better, your life better. Stop something, start something, do less of something, do more of something. That's it. Because the fifth thing is do nothing. That's insanity, expecting to result. So you stop, stop checking your phone first thing in the morning, start a meditative process, which trains your focus. So you're not going to be as addicted,

and you're going to put your focus back when you need to. Do less of something. Do less binge watching stuff or doom scrolling and do more movement. Right? Like, it's just, it's so simple. I'm not saying easy, but it is so simple. Like, we know what to do. We're not doing what we know.

“And that common sense is not common practice. That's why these conversations are so important.”

Because who's talking about these kinds of things, right? That gives people some insight and some inspiration to say, like, "I'm going to make a new choice today." And just, if you're going this way, you take, like, every morning, for example, when the reason why I had this book is so important, I think, in that special time was disproportionally. That was one of my favorite things that we learned yeah. Like, because when you wake up, you're getting into an airplane metaphorically, and you're

going through the day to a destination. Now, like, the first thing, like, when you get into a plane,

they set the course to go through this city. If you're off-course just 1%, over time, over the length of that flight, or that 24 hours in that day, you could end up in a different city or a country, just a 1% shift. And sometimes when you get into that plane, you maybe are the passenger and there's turbulence. What's the turbulence? It's distraction. It's your phone. It's energy vampires. It's other people's expectations, right? Shake it up. Or, some people are allowing the plane

to be hijacked, and you're just taking that person who's leaning, just directing your course, to wherever they want it to go. You know, my work with this book is like, hey, let's walk to the cockpit together. You're sitting down. You are the pilot of your mind today, and we're going to set the course of where we're going to go. Like, like, for example, like, that window again, that you get this proportionate amount of, like, results for the rest of the day, but the mental

input, seemed to a physical input. If you woke up in the first thing you did was eat a bunch of junk food and don't know anything else. First thing you do, glucose roller coaster. Yeah. And then that would have disproportionately affect the rest of your day. You're focused, you're mood, how you feel about situations, because you're in that crummy mood. I mean, think about, like, the mental diet that you have first thing in the morning. You know, people went doubt it.

So, like, like, why would you start your day with confusion and, and doom's grumbling and violence and leads and leads and, like, everything at comparison and all the other stuff. Yeah. Right. And, but we choose to do that because we're letting the technology use us and then we become the tool. And, uh, I don't know. I mean, maybe I'm a little bit, you know, passionate about this, because I see the effects on mental health, you know, especially for younger generations. You know,

they're scoring less and aptitude tests academically also, but mental health, you know, is surpassed like, can't all for the biggest challenge that people facing. Yeah. I think a lot of people in, like, Gen Z and Millennials were like consumed with things like, the war's going on. The Epstein files, the aliens now, that, like, we're getting like bombarded with all this craziness that seems so important to know about, that it's so hard to turn it off. Yeah. And again, I'm not, who, you know,

I'm not any more important to people say that this is important or not. So people could decide what's

“important. You know, like, for for me, I think it's all that could be important and it is,”

but there's got to be some kind of stop gap in terms of where you can't possibly have so much mental bandwidth, right? And then the result, the result is this burnout, you know, this digital depression, the student, like, all the brainwagon, everything else like that. So it's interesting. There's this dichonomy that you play where, you know, sometimes you put limits to become more

that I had to hit. So when there's a constraint of time or money or whatever, then you, what does it do? It forces human intelligence, it forces curiosity, it forces concentration, it forces commitment to be able to do that. So a limit makes you more limitless. Go beyond what you normally do, because it's just going to fill the space by two years to do it. I would take two years, right? But I would say putting borders and boundaries around your mental health,

“your time, the things that you value. I think is, that would be my focus, because I can affect,”

if people choose to put their attention to things, I would just say as long as you're doing something about it, because otherwise, what are we doing? Then we're indulging and getting in this storyline. But before not doing something about it, then the net effect is nothing, just because we could spend an inordinate amount of time spiraling, you know, in our own mental health and challenge. I'm not saying turn a blind eye. But if you're going to do that, then you might as well

get, do something with that energy and that knowledge, you know, and it's challenging for entrepreneurs, other people take a approach like, I can't change the personal economy, I can focus on my personal economy. I'm not going to change the health care system, I can focus on my family's health, you know, and wellness also, and some people take that approach. But I think we make the choices. And that's the, you know, it is the system of control, because this technology could it

will eventually, you know, whether it controls us, but putting borders and boundaries and stop gaps,

“I think is important, especially around the things you value, your time, your energy, your emotions,”

you know, maybe there's some people in our lives that might not be nurturing to, you know, us and who we are at this point in time. But yeah, I think there's a lot of important things that are going on. I'm not saying, don't focus on them. I'm just saying, for what result, you know, but if you're going to do something with it, yeah, please, we do more people are going to do great things, you know, and help us in the situations that we're in, you know, and but I know my energy, my time,

for example, is fine. So I'm going to focus on what I can control, and where I can impact the most, you know, for things. But I don't, doesn't mean, you know, I'm why I can pay attention, I'm like, you know, what's going on, but also there's come a point where I can't pay attention to everything. Yeah, you don't need to pay attention for five hours a day. Right. Yeah, yeah, yeah, I could actually you. Yeah. Okay. So Jim, this was an awesome conversation. I feel like I could

talk to you forever, but I'm going to end the show with two questions I ask all my guests. The first

one is doing something actionable today. So what is one actionable thing are young and profitors, can do it to be more profitable tomorrow? We did talk about for 15 minutes in the morning and like capitalizing on that. Is there anything else from this new limitless daily book? Okay. So let's go back to that. If you know, if you don't read Limitless Daily in that window first thing in the morning, which would be, which I'd be great, a gratitude practice would put you

in that state, right? People could list three things that they're most grateful for, come from that place, because I'll set the tone for the rest of the day. They'll tend to see things that they're more gratitude, you know, more grateful for, right? And which leads to more opportunities. I think if anyone wants to feel wealthy, just count on all the things you have in your life that money can't buy, right? There's so many like things like we want trade, you know,

maybe some of your senses or some of the year, whatever for a amount of money. And that's that's a good place to come from that we were we are ready blessed if you're listening to the sameble to watch this. You're probably more abundant than 99% of the population. The other thing you do is like I do this thought experiment where I'll sit in bed and I'll imagine in those first few minutes fast forward. I'll just mental experiment while I travel through time

and I'll imagine myself getting into bed that night. And maybe somebody asked me or my wife asked

me like, how was your day? And I was like, today was amazing. Oh my god, like Dr. Da. And I asked

myself, what had to happen in order for me to feel that way? And I think of three things personally, three things professionally. And it must be huge things. Three things personally, three things professionally. And those six things become my focus for the day. That becomes this like I'm getting on the plane. These are the things I want to be able to hit because I'm not going to get through that 200 to do list, right? And not a bull-marrelevant. So I think about things that that are

lead dominoes that if I did that, it makes everything else easier. You know, I think a lot of the treasure entrepreneurs seek is hidden in the work that they're avoiding. I don't know who needs to

“hear this, but the conversation you need to have or that a step that you need to take that commitment.”

But I would plan with the end in mind. So instead of being reactive and touching your phone, do something with us for a few minutes. And I mentioned the book, but you do graduate to process or

think about your three most important things to achieve that day. And I wouldn't just be thinking about

the end result. I'd be thinking about, like, I don't even, when I do goal setting, I do something called future episodic remembering where my goal is so vivid. It's as if I'm remembering it happened, right? Like, I could imagine it as real as what I had for breakfast this morning. Right. So there's a net, it's one of the entries in the book, right? And so there's three and just 66 of those. And five minutes to just five extra day. But I would also, when you're thinking

I think people make mistake of just obsessing about that goal and digitalizing that goal, that and getting that award or hit, maybe seeing that money in their bank out, whatever it is, I'd be obsessing rehearsing what it took to get you there. What are the habits where it's natural, it's a daily difference that you make, not just. Because you're mind, it's so crazy. Like, like, so many people are rehearsing and reviewing through anxiety of the future or, you know,

or worry of future or something that happened in the past, they're rehearsing failure in their mind, like with their, with their repeating over and over, and what they don't want to happen. And regardless of the, you know, laws of attraction and law of physics, forget about that, we are literally wiring our minds to be able, whatever we do repetitively, we get better at. And so what I'd be thinking about, yes, you could acknowledge that this is the goal,

I would be reviewing like the night before that morning of thumb writing, me going to my computer opening up and start typing. I would be repeating that. So there's zero friction for me to do it because I've just done it on your times in my head, right? Like,

I don't, like, I go on stages. I've been on 2,200 stages, quarter million people every single year

as an introvert, you know, but I practice in my mind, like 200,000 times, right? And so you

“mean, I think we want to get really the other technique. I think I would mention for people watching”

besides using that high leverage time, window first thing in the morning to do something, then touching your phone or whatever, I would be doing mentor rehearsal around the habits that get you where it's going to happen naturally and effortlessly. It's like undeniable that this will happen if you did this. I'd be rehearsing that. Okay, my last question to you is, what is your secret to profiting in life? And because I've asked you this a few times, let's put it profiting

in life this year. When we talk about the treasures of our life that some of them could be financial, you know, certainly not everyone measures it based on things and people's sometimes getting depressed and a comparison online. And you know, I sort of remind people that the grass is greener where you water it. And online there's a lot of, there's a lot of artificial

turf. You know, there's a lot of filters being used. So it's not always what we see that we're

comparing our lives, you know, to something, or somebody else. In terms of profiting, in terms of my professional life, it's all about this book. You know, this book has the potential to reach a lot of people, even millions more. This book, everyone was asked after a limitless, which is like dense, like how to learn, as an owner's manual for a brain, all the things that you'll learn, how to remember things, that names and everything else, like that speed read everything that book,

“but people like how to break this down into something that's really simple. So that's why”

this limitless daily. Right? I think books changed my life when I was growing up, I couldn't read and I finished a book covered a cover. My teachers would have been surprised if I read a book much less wrote books, but it's just a reminder that I don't know one strong person that had an easy life. A diversity can be an advantage for anyone struggling right now with business or something else. I would say that what liked me up, I could think of a lot of other ways of making money and I know

enough people. But, you know, I choose this path because how I measure profit, that was just

all ideas, like a millionaires, how someone who's helped a million people, you know, or billionaires,

so I'm not able to support billion people, you know, and are my goal for decades has been one billion brains, you know, no brain left behind. And I'm hoping this book is a big leverage point for us to be able to come on, you know, quality media like this and share it with more people, who are struggling right now. You know, whether it's in AI or their identity or imposter syndrome, I literally took the biggest issues that people face when we pulled our community also,

which is sizable and did an entry on each of these things frustration overload procrastination. You know, why can't I get myself to do what I need to do? Focus overload everything just didn't

“entry. And it's fun. I think it's a wild ride. Well, this was such a great way to end the”

interview. And I'm so excited for Limitless Daily. Like, I'm going to do it every day. Yeah, we're going to do it all. We're going to do a whole 3606 challenge. So it's great, because everyone has a date, and it has though this, so everyone's going to be on the same page. So we'll do lives around it. When does it come out? And it's coming out in September. Amazing. So we're so, we're so pumped. So I appreciate the conversation. This was fun.

It was. Yeah, thanks for coming on. Oh, thank you everybody for watching. I count everybody to do one thing. Take a screenshot wherever you're consuming this right now. And tag us both so we get to see it. And share one thing that you're going to do based on this conversation, just one thing. Maybe you're going to stop something, start something, do less of something, or do more of something, because one of the best ways to learning anything. You could be public about

it, certainly, it's for accountability, but it's to teach it to somebody else. That way you put it out

So thanks for having me. Thank you, Jim. Thank you for joining us on the onion profiting podcast.

“Yeah, fam. I just loved having Jim quick back on the show. And getting to sit down with him in”

person was truly the cherry on top. Jim has this rare ability to make you feel like your brain is capable of so much more than you've been asking of it. And after this conversation, I genuinely believe that. What hit me the hardest today was something Jim said that I keep turning over in my mind. AI scales and amplifies, but only scales and amplifies what you bring to it. Think about that for a second. Every entrepreneur is racing to adopt AI. My self included.

But what if we're bringing to it scattered thinking? Poor focus. And a memory we've never trained.

Then AI is just going to scale all of that chaos right back at us. The investment that actually matters the most is a one that you make in your own mind first. And speaking of memory, Jim

“completely reframed how I think about it. Remembering somebody's name, recalling a detail from”

a past conversation, staying present when someone is speaking to you. These are not soft skills. These are trust-building tools. Jim told us about a commercial real estate deal worth

$50 million that fell apart because somebody called a client by the wrong name twice.

Twice. That's the cost and untrained memory does in business. When you remember people, you make them feel valued. And people do business with those who make them feel that way. Finally, I loved Jim's point about the morning. That small window right after you wake up before you check your phone is when your brain is most open and impressionable. Jim calls it "attentional priming." What you feed your mind in those first few minutes sets the

tone for your mood, your focus, and even how you handle challenges for the rest of the day. Most of us hand that window straight toward notifications, straight to the algorithm, without thinking twice. Reclaiming that time might be the simplest performance upgrade available to any entrepreneur right now. So what are you going to do in those first 15 minutes that you wake up? Your brain is not broken. It's just waiting for you to train it.

Now Jim has a new book coming out called Limitless Daily. It comes out in September. You can pre-order it right now. It is built for exactly that morning window that we talked about. The one powerful idea per day to train your focus, sharpen your memory, and set yourself up to when. Go pre-order it right now and start treating your mind like the asset it actually is. If you're watching on YouTube, we are pushing hard towards 100k subscribers. So please go

subscribe to our YouTube channel right now. It's called a young improvding. Go to this video, drop a comment. Tell us one thing you're going to do differently for your brain starting tomorrow.

“And if you want to take it to the next level, if you really love me and you support the show,”

you're going to go to that YouTube channel, take a screenshot of one part in this video that you love. Tell us what you learned, share it in your story, share it on Instagram, LinkedIn, wherever you want to post. And we will repost it. We'll share work. We'll comment. And I'd love to hear from you. We're also on Spotify video. So check us out there if you like watching your podcast. And you

can find us on all the major podcast platforms. Of course, as always, huge thank you to all of

our listeners that tune in each and every week. The ones that drop those five star reviews on Apple podcast and ratings on Spotify. You can also find me on Instagram at yeah with Hala, on LinkedIn, search for my name. It's Hala Taha. This is your host, Hala Taha aka the podcast princess, signing off.