How a Beauty Founder Turned Confidence Into a Movement

But for me, I work with integrity.

My skin products are created with all natural ingredients and vegan, non-animal tests. Jennifer Kaiser is a visionary entrepreneur, functional medicine clinician, master coach, and the founder of Chroma Confidence is beautiful. Drawing from her expertise in wellness and the mind body connection, she empowers women to build lasting confidence by healing from within.

I coach people to awaken literally what my motto is, awaken confidence from the root. That means from the inside out, not just the root of hair, but the root of who we are. Bringing wellness into beauty was very important to me. We are creating an entire new entity of what beauty is.

This is an entire new aisle that you're going to see in the source. This is wellness merged with beauty. So there's so much intention with... It spans the globe, like a super-highest coal into their health. Today, Apple is going to reinvent football.

It's not over, I'll tell how we are. The living your legacy podcast for those who live to leave a legacy. You can live your dream! Hey, welcome back everyone to another episode of Living Your Legacy podcast. I'm your host again, Jay Slangin, and we are here in the Miami Beach Studios.

The new ones that we got down, and they're looking beautiful, and our new guest is also looking beautiful, and she's come down here, and let's introduce her. What's your name? Where are you from? And what's your business?

Thank you, Jay, for having me. I am so thankful. In this studio is beautiful, I was astounded when I walked in. Nice, it's got a good entrance, that four-year, it's nice and bright. It's got inspirational quotes all over, right? From Rudy and all Serena Williams, and, yeah, you just feel inspired.

And, yeah, just kind of, for me, it's a privilege to talk to anyone that comes here. You know, all these great business people, entrepreneurs. But, let's learn more about you, that's another great business person sitting here in this chair. I'm Jennifer Kaiser, I'm the owner and CEO of Chroma Confidence's Beautiful. Okay, and what is Chroma Confidence's beautiful?

So, this is not only a beauty brand, it is wellness and beauty merged together. I have created an entire mental wellness movement.

“Mental wellness movement, that's what he said?”

Yes. All right, what's a mental awareness movement?

So, first of all, awareness is being aware of self, creating identity within yourself,

and understanding who you are. Okay. So, this is a very important to me as a holistic clinician to help people to rise in awakened from the root, which is my motto, awakened from the root, awakened confidence from the root. And so, what do you say?

So, I have hair, luxury hair, product, and skin product. Yeah, yeah. All clean ingredients made with integrity. And you got some cool kind of very natural beachy hair, right? Is it like a sea salt spray, you see?

What do you got in there? So, I have Chroma Confidence Moose as well as a little bit of palm aid on the tips. Okay, okay. And that's about all I'm just free flowing here in the beach area, letting it flow.

“Yeah. And so, hair products, and what else did I miss?”

I have skin in beard products as well. Okay, so skin, skin is so important. It's kind of like your business card when you say hello to someone, and they got a great glowing skin. It's just super important.

So, what kind of skin products do you have? That's very true. So, my skin products are created with all natural ingredients, vegan, non-animal tested, and they are a light, oil, very light, because it absorbs well into the skin and doesn't look all flicking breezy.

Yeah, yeah, it's amazing.

You're filling like you're glowing, you're glowing and beautiful, but also not too heavy. Yeah. The scent is very light, because it is natural.

“And so, how did you get into this natural skincare line?”

Was it products that you use that you didn't like? Oh, you just didn't trust them, and how do you get into it? So, there are so many products and beauty lines out there that lack integrity. Yeah, women have been barred with products every day, right? Yeah, so they know the algorithm knows.

In your 20s, we're going to bombard you with this.

It's their birthday Facebook, and we're going to put these new products in front of them,

but yeah, there's a ton out there and some massive industry. Exactly, but for me, I work with integrity and that is so important to me when washing my hair, and I feel that thick, grubby, or even the toxicity of the scent, you can feel it. Yeah, you can get really excited, right?

Yes, but with my product, I made sure that that doesn't happen. That when you are washing your hair, you're washing deep into the scalp, and the scalp is connected to what? You're brain? Yeah.

This is absorbing into our body. Yeah. It is so important that what we put into our body, or even on top of our body as a topical or a body wash or lotion, that it is toxin-free, or as little toxin says possible.

“Yeah, and so how does one go about kind of researching what's how to make a product?”

Okay, so I am a scientist.

All right, I started in my own kitchen, so basically I began testing product and formulas

in my own kitchen with real hair, and my family thought I was crazy for this. What is she doing? I threw the music on my apron, and I started smelling filling, and really how these each formula would feel, toxic. I can smell the toxicity, it says that it's not toxic, but I smell this.

I need to know for myself. It's this product. I'm truly a product. It's like a little chemitase, you know, I trust you, right? If it smells bad, it's because it enables us almost like, it's almost like when you're

shopping for food, and it's like all natural, right? Is it really all natural, you know? What does the FDA say all natural is, and what is the truth behind what that is? Because I guess with all natural, it's like, okay, if it's 5% chemicals, then we can still say it's all natural, right?

“There's like this little leeway, and what's really, what are they really saying?”

You know? You're exactly right about that. That is all marketing, and for me, it is important that it truly is. So, my formulas were FDA approved and registered prior to, may even testing the formulas, but even though, like you said, there's a certain percentage that might be there, I wanted

to know for sure for myself. So, double testing, testing them in labs, as well as FDA registered previously, they had their labs testing, and then I also will back it up when I know that it's true. It's important. Yeah, it's just because like, you know, because I don't know anything about beauty products,

right? And kind of those nuances, but with, let's say, trans fat, it's like, you look at a package, and they say no trans fat, but I learned later that they're allowed to have a certain percent of trans fat. And you know, and you think, like, trans fat isn't that like the ultimate worst that you

try to avoid. So I'm just kind of, make the correlation to beauty products and think, well, if they're allowing it there, they're probably allowing it in other areas as well. But it's nice to know that there's people like you that kind of stay true to their word, right?

“Because when you have your own brand, and you are passionate about all natural, right?”

And you can expect, okay, if it's coming from you, it's going to be all natural, right? That's right. Yeah. And so talk about some of your bestsellers. My bestseller hands down the oils, okay?

Everyone loves vanilla sweet, vanilla bold, vanilla bold. I've created for the men, vanilla sweet for the women. And you can use this on your hair, skin, beard, basically your entire body. And people literally come to me and say, I have lathered my whole body. I am Chroma confidence today.

I have washed and conditioned with your vegan shampoo and conditioner. And now I have lathered up to finish it up with the oil. They absolutely love it. Yeah. And so the vanilla bold for men is a, like, a muskier kind of sense, like, and the other

ones sweeter, because when you think vanilla, right, you think sweet, right? So how do you distinguish between the bold for the men and then the sweet for the women? So what I have done since this is a natural, more product with integrity, keeping it natural.

So because it is scented only with essential oils, it has a very light vanilla scent for

the women and for the men. Yeah. And I'm keeping it that way to keep it simple, basic, and clean. Clean is important to me. Yeah, yeah.

And the men love this. The men absolutely love this scent. It is not overbearing. Yeah.

That's okay too. But everybody likes what they like. Yeah. And if you love vanilla, you love it. Some people don't.

I'm a huge vanilla guy. So far, everybody's loving it. Yeah. Especially one of my favorite senses kind of like there's a vanilla undertone to it. Not deserve vanilla, but almost there like, yeah.

With sense, you know, there's all kinds of senses.

There's always a spectrum in everything, right?

That's right. So I'm sure, yeah. I can't wait to check out some of your products. I'm definitely, definitely sold on my, you know. But yeah.

So you got the oils, you got the pommas, anything else, the shampoo as you said. Right. And a heat treatment, this protects from UV rays from any product, curling irons or blow dryers, anything you may use. But if you're going to be out in the sun all day, spray that therapy treatment on your

hair. It will protect from the brittleing and the dry hair. Okay. So even if you're going to yoga or hot pilates, you can use this UV spray. I'm sorry, heat protection spray for any heat that might explode me exposed to your hair.

That's one of my new products, then a silk moose wrap, silk moose wrap. Isn't that fun? Yeah, that sounds good.

Sounds like a pie for the hair, so basically, it is a moose, doesn't make any sense.

I had another person on Project Beauty and they came here talking about it was, you know,

“they had a tanning, self tanning product, like an oil, right?”

But they called it a moose, you know, and I'm like, oh, it's not a lotion, it's not a oil, it's maybe somewhere kind of in between, like a moose, right? She's like exactly, right? So yeah, maybe moose is being more used in the fashion world, or maybe the, what you call, beauty product, then beauty products, right?

Because it does sound luxurious, and it does sound smooth, right? If you had a good moose, then a bad moose, you know, like a moose is like that texture, right? That's right. So with your moose, it's all about that texture. It's the texture for the hair, so your hair doesn't feel like crinkling, crumbling, hard,

and crispy, that silk wrap part adds the bounce back into the curls. So your curls will hold without looking a little bit overkill.

Okay, and so how's business been?

So like we said earlier in the show, that's, you know, there's a lot of saturation in the beauty products, right? What do you do for your marketing that helps you stand out? So to differentiate, it was very easy to flow into this because bringing wellness into

“beauty was very important to me, and differentiating that, and we are creating an entire”

new entity of what beauty is. This is an entire new aisle that you're going to see in the source. This is wellness merged with beauty. So there's so much intention with clean product, the intention of identity awareness. Yeah.

Oh, it's all conversations. Oh, it's all conversations right now. Everyone wants clean products because they don't know what our kind of government is letting out there, right? It started with food, right?

It's like, what are we putting into our bodies? You know, I tell people, what is American food? And I say, American food is corporate food, right? Yeah, it's like cheaper in cheaper ingredients and more and more stuff that we can't even pronounce.

And then you find out that, you know, they don't offer it in Europe that they offer over here, right? So it's like what's going on in our products, like in our food, in the stuff that we put on our body and in our mouths, right? And so yeah, you're kind of like one of the warriors that we need fighting for us people

that they want to have the natural products, health and wealth is mainstream in the conversation right now, right? But it's also very important to you. Like, you do, you are like a fitness model I heard or you also do, like talk to us about the wellness part of your lifestyle.

Yeah. So I've been a fitness wellness coach. I am a bikini model competitor, a coach as well. So that's going to be a good one for the stage. It keeps my self accountable as well.

Okay. The aesthetic world, you know, I live in that world, but also the inside part is very important. So I coach people to awaken literally what my motto is, awaken confidence from the root.

That means from the inside out, not just the root of hair, but the root of who we are. And that is very, it's very much how I am founded the whole operation of Chroma Confidence is beautiful. Amazing.

“Yeah, it's not just one product that's going to save you, right?”

It's more of a lifestyle, right? You got to incorporate a vast, you know, kind of routine and products, right?

of, hey, this is what you put on your body, right?

And how you live your life, we kind of help you to think about wellness, lifestyle, fitness, beauty, keep yourself accountable, right? But that's a beautiful mission that you have. And what are you most excited about? I ask everyone on the show.

What are they most excited about right now? I'm most excited about creating impact, changing lives, helping others to the maximum impact that I can do. Yeah. Very excited.

Yeah, yeah, nice. And I mean, it's such a great thing that when you care about products, when you care about wellness, it's a passion, right? And it's a passion so much that you create a business around it.

“And when you create a business, it's like having a baby, right?”

And then you just want the best for it. You want it to be, you know, wholesome, well, profitable, and also inspirational to others, right? That's right. I'm sure you have a lot of customers talk to you testimonials that are like, oh, my God, thank you.

So let us know about some of those testimonials.

Oh my gosh, people all the time, first of all, with my coaching,

mindset coaching, nutrition, journey guidance, people every day are like, gosh, you have really helped me transform my life. And now that I've transformed my life, I can help my family transform theirs in their friends. And it just trickles out like that. Yeah.

And then... So they're involved with me with that transformation. They're also like, oh my gosh, she has hair product, too. Wow. We love how we look now.

Yeah.

“For how you had also given us product and built the confidence from the outside,”

given us something tangible to hold and to use, and to feel better all the way around. It's really incredible to hear from people how you make them feel in a positive direction. Amazing. How do people find you?

You can always find me on my website.

We are in some local stores in St. Louis, Missouri, and we do quite a few events. Life events. So if you follow us on social media, you can definitely find us in where our events are and where we're located, we're expanding to and broadening to more salons. We started with Midwest, we're expanding now, and we're expanding into bigger storefronts now.

Nice. We're kind of events, you do pop-ups or parties. So I mostly promote what I've always known, fitness and wellness. So from wellness seminars that I might also be educating or speaking or teaching to fashion shows, which I might also be walking, or I might just be representing my brand in providing

services, hair services to the participants, fashion shows, fitness shows, competitions, pageants, sporting events. We are being invited literally everywhere. Yeah. To do a fashion show on a yacht in a couple of weeks.

How fun is that? All of the models will be wearing chroma confidence as beautiful. That's amazing. That's amazing. A lot of fun.

It sounds like a really fun brand.

“I can't wait to try some of your products and some of them have vanilla bold, right?”

Yes. But thank you so much for joining us here. It sounds like you have a wonderful business. I can see in your posture and your whole aura that you're just super passionate about it.

But I also see the way that you talk, how your customers, the way that you talk about the testimonials that you're going to talk about, it's just a great thing and I wish everyone would have that much passion that you show about their company and about their products. So thank you for joining us. Thank you so much, Jay.

You can find us at chromahairbeauty.com or follow us on Instagram @ chromabeautyhair. Chromabeautyhair. Thank you, Jay. It's amazing. Thank you for joining us and thank you guys also for joining us here and can't wait

to see you next time. Cheers everyone.