Most founders think they have a strategy problem.
More leads, better funnel, a new offer,
but it's not the strategy, it's the identity underneath it. You cannot outsell outgrow or outscale the identity you have handed yourself. The ceiling you feel in your business is the ceiling you set in your head. My guest today is Daniel Lanaris. We get into how identity shapes vision and how vision turns into results.
The C-feel trust model that the greats actually run, why most of the rules holding you back or fiction, and the one decision standing between you and the thing you keep delaying. Let's unlock it. Awesome awesome stuff.
I'm happy to have you here, Daniel.
βI know today we're going to be going deep and I think this is very important because I loveβ
everything about identity, but today we're going to even to a deeper level about how our identity shapes our vision and that same vision that we can hold in our minds and our hands is the vision that equals our results and why I think it's so important to speak about this is as business owners, as marketers, as I just even think human beings every single people every day. What you think about what you can see, the vision you can have is a direct reflection
of your identity and if you don't know your identity or your identities mixed up in the wrong things and your wanting results and they're not coming, this episode is for you. Daniel, welcome to the show. So excited to be here. I'm excited to get into this topic quite honestly.
βSo I'm going to ask straight up the big question, what is identity to you?β
Yeah, identity is who we think we are and who we show up in the world as. What does that mean? What do you think you're capable of? How successful of a level do you deserve based on your own beliefs? And so it's this like beautiful package around what we believe about ourselves, what we've
learned through our surroundings, our family, our friends, our school, our mentors who we grow up with, the neighborhood we showed up with, the church group we were around. It's all the way to shape this, who we believe we are and therefore who we show up in the world as. Now people that continue to grow, you know, unire entrepreneurs and a lot of entrepreneurs, business people are watching this or high performers are watching this, people that are looking
for new levels or watching this and sometimes the subconscious identity that is driving people's day to day has a set of rules that is holding people back. And so for people that somehow are able to figure out how to grow, time over time. What are they doing differently? They're challenging their current level of thinking that brought them to where they are right now.
βAnd what is a new level of thinking? What is a new belief about self?β
That is a little uncomfortable that is ultimately what I've learned this over time,
but for people who are new to this, it is ultimately what is required for new levels of growth. I love why I love what you're saying it gets me excited is this is I think I've spent, I would say I know 20 years at least deep diving into this stuff into my own personal shit, right? And my own personal identity and I love it because I do believe this is one of those foundational things that if you can tap into this and really understand what was just even said what you just said,
it's not just understanding it, it's about knowing how to accept it and then the tools to fix it. So indirectly what you just said is you can't outpace your own identity. You can't outwin your own identity, you can't outsell your own identity, you can't outgrow your own identity, you can't outlove your own identity, meaning the identity that you put on yourself. Not anyone else puts this on you, the identity that you put on yourself and limitations that you put on
yourself and your identity is the bar at which you're living. So if someone's sitting here and this isn't a motivation, this is actually like facts, there's science behind it, reality, I know I can't wait to get into some examples of everybody that we know of who runners to this at the highest level. If you fully understand the reality of how your identity is your limiting factor in many things, then you know what to do or at least have the awareness of what you can do to fix that.
We show up in the world so good, by the way. We show up in the world as in school that one person stole your apple and therefore now that's developed a reactionary or personality side of you.
Somebody bumps into you and it was an accident but you thought it was on purp...
it like hit your ego just a little bit. So all these like little little micro life experiences kind of start creating an narrative of what of who we are of how we react, what did mommy or daddy say about that thing and therefore well if they taught it to you in this way, well that that's just the way it is. You know there's a family of my neighbor that every time their nanny is walking these two kids, I hope my neighbors who I don't really even know don't see this episode but anyway,
they are always saying oh she's really shy. Oh she's so shy right it's a little two-year-old
three-year-old four-year-old is two kids and my wife and I was turned to be sure they're like because we have like almost a two-year-old he's like 21 months or a little luka and I'm like
βkeep telling the kid that they're shy they're gonna start to believe that they're shy and I think shynessβ
or being outgoing or charismatic or brave to talk to people and to socialize people that are shy I think it's just emotions that are unexplored and emotions that are unexplored for extended periods of time and so the whole shyness thing when we're young or maybe even
into adulthood I think it's just adults that haven't embraced the discomfort of this
newness of socializing and talking and you know whatever like saying hi to the dog when you're walking by and it's those repetitions that I think may turn somebody that who's maybe told that they're shy their entire life if we flip it and say well you're not shy at all you're brave you're out going and so it's like those rules that are surroundings impose upon us that bring us to where we are today and I think what is really useful for people that are trying
to figure out all right well how does how does one like level up from here well
βwho would you have to be in order to become a Kobe Bryant for example you and I spoke a little bitβ
off air about about Kobe or Beyonce or like there's a couple of these these identity examples that we can give people one thing that unlocked Kobe to these new levels is of his embracing a black mama it wasn't just a nickname Kobe created rules with high performance coaches around him of okay great talented Kobe who from college that who made it to the NBA had all of this identity he's really good but what is the crem de la creme highest performing and a snake is a black
mama the the meaning behind the snake Kobe's like oh my gosh I love that and I forget all the bullet points around how that snake acts how that inquisitiveness of that snake shows up and so Kobe wasn't Kobe Bryant who he learned to be in high school in college he started to act and behave as his new rules of who the black mama was and that created the legend similar story with with Beyonce she's like oh my gosh I'm going on at stages and all these things this was many years ago
she created sauce of Sasha fierce as a new identity she was nervous she was a church girl singing R&B and soul and now she's doing these gigantic arenas and provocative moves and these new levels Sasha fierce became her new identity what were the new rules and then eventually it becomes
part of the self you were you always had it in you you just needed to change the frame
I think if I may there's like there's so much here because there's the idea that I'm what we're saying that Kobe and and Beyonce had was we talked about their identity right in order for them to get to where they had to go they had to level out their identity when leveling up that identity they had to stick to some rules and or behaviors of what that identity was which brings me back to the whole concept I'm not sure if you ever heard of that that the
βB do have concept I'm just going to say because I think it's very important is a lot of peopleβ
walk around saying once I have this thing then I'm going to do this thing and then now I become this thing and it's actually the opposite and unfortunately I would say 90% of the population lives like that the 10% and then the 1% I mean very different is they understand in order to have you have to become so if you want this is the whole leveling up this is what you've talked about earlier is getting uncomfortable at the identity level because the identity that you're at today is your comfort zone
You want to level up you got to start operating thinking doing becoming sayin...
you're scared to say doing the things you never thought you had to do level up your identity
so you can become that person i.e. become the Sasha fears become the black mama and as a result of living life when those rules you wake up one day and now you're those people is I want I'm here just want to make sure of that what we're dude I a friend of mine he coaches
βprofessional athletes Olympians his name's shout out to Devon Bandison you're sort of low keyβ
but like he's got some very very well-known clients that very few people even know that he's their coach let's just say that and and he's a mindset coach and he literally when I when I asked them like Devon there's like this or book you could recommend like I obviously just wanted like download his brain and upload it into my brain and I've done my my work on on thinking about my thinking and I know you've done your work about it the inner game
is the the primary game ladies and gentlemen the inner game it's not what is the marketing strategy that's going to set me to the new new new level what is the this or what is that it's like literally Tony Robbins is an mentor mine you could see a wearing a live lucky hat the Tony wears 80% what Tony says I completely agree and it's true I'm living proof of it 80% of your success
βis mindset and 20% is the strategy and mechanics period mindset a lot of what we're talkingβ
right now identity what do we believe we're even capable of and if it's scary are we gonna step in to the unknown you know I really cool exercise I've done is like thinking back to all the past scary moments that were first day of high school first day of college first time doing an event first time
doing a big event at this five star hotel it was there there was the fear there was always the
uncertainty and there was always the discomfort always but it was never as scary after the fact looking you know reacting let's say the event example at the end of the event oh my gosh this was great and I started I started to learn that the overwhelm that I might put on some of my thinking when I was younger was like 90% self-induced 90% self-induced and so the emotions that I now feel as I'm continuing to grow and continue to do new things that are unknown that are into the
abyss or into the unknown I realize there's going to be the fear there's going to be the uncertainty and there's going to be the discomfort it's those butterflies that is what growth feels like and so the more that you can realize that the more you can give yourself a bit of a gut check and say oh yeah this is just new territory and it's my body trying to protect myself and keep me in my comfort zone but I want to grow I want to achieve this and I know out of the comfort zone is where the growth
truly exists oh we we know that right like growth is is definitely on the outside of the comfort zone so then the question is this right and your identity is on the outside of the comfort zone I would say and I and I and I totally believe what you just and I know Tony talks about
too like 80% is mindset it's funny because I always get these these things that come to me
when I when I hear this and I feel like people are driving right now listening this or they're walking in their listenness and like I someone just ruled their eyes I always get that feeling like somebody I have heard this before and I want to speak to that person right now because I
βused to be like that and I think it's important for us to deep dive a little bit what does thatβ
actually mean you know all the greatness here these are all just like you know hallmark coat cards right like all your greatness on the outside your comfort zone like even me sometimes I'm like oh my god like I'm so tired of hearing the the surface level the surface level shit about that's right like what does that actually mean when people say you know you're you know all your greatness or you know all the things you want on the outside your comfort zone
and I'm just going to because today you know what we're talking about is identity I would say your new identity the thing that you want which requires a new identity also sits outside that comfort zone yeah what does that really mean people have these subconscious or self-imposed limitations that they don't even realize there that exist for example oh well I'm just not going to hire somebody at a higher price point because the last person I hired is was XYZ narrative
so wait one situation of hiring is why you're never going to do it again that's your thinking that's a lot of your mindset that's your belief systems I got news for you if you could say man
I messed up with that first person maybe it was me as the owner maybe I
terrible at being a boss maybe I'm terrible of letting go maybe I don't know how to set up people who are to come work for us that's one example another example oh well I'm somebody that's just not good at marketing so we're just going to like coach where we're at is that thinking going to help you get to the next level there there's there's a mentor of somebody that I I met through through my my journey Timothy Paulson tell the story about his dad who was so fascinated and interested about art
βand curiosity I think is a huge part of success as well huge and so his dad's like I love this paintingβ
thing what way when he was much younger I love painting this is great and like yeah you know keep trying keep trying he learned from his dad I'll fast forward the story to seek out the master's which is another word of saying being resourceful in areas and so his dad seek out a really great artists in the area that he just knew it was in his part of the country and his name's Buck Paulson actually is his dad's name and fast forward he was around this master he was learning
through this master and he didn't have this limitation of like I can't be an artist like I've always
said this to myself uh cave on like you probably as well like oh I don't know how to draw like I'm not a good artist like I don't know how to draw I've never really given a good effort and as
βthe matter fact if I was around a master I could probably become really good at drawing by the wayβ
now that I've learned fast forward Buck Paulson had a TV show in his region around painting literally he went from just an average painter to world class and so to the people who are walking around that that have rules around well I'm not good at this or I'll never get to this point or our family has never been an entrepreneur you know I'm the only entrepreneur my family uh now well it's just not an art our DNA so I'm just gonna take the comfort zone way out or it's all of these
narratives inside of your brain that you don't you probably don't realize it it's all fiction that you're telling yourself of what's possible you literally could just switch it around what is
the abundance frame of of changing that I'm going to be the first person because I have I have belief
that even going into the complete unknown that I'm going to figure it out I'm going to seek out the masters and I'm going to be resourceful and so for for the all the people listening like challenge your current way of thinking because there's so many rules that you've self-imposed that are limitations that you don't even realize I'm writing this stuff down as you can see Marie okay yeah I was gonna say reforleo wrote a book called "Everything is Figure Outable"
dude I I live my life like that my my my my now wife turned me down three times when I approached her politely I approached her politely I walked up a fourth time and finally she's like okay like we could chat we could have a drink in fast forward boom she became my wife there's a book called the third door by Alex figured his last name such with the B most people when they're analogy of think more third door stop thinking like the masses
the masses are waiting in line at the nightclub in Vegas hoping to get in maybe it'll be three hours door number two and by the way that's door number one door number two is VIP if you if if you know somebody congratulations door number two is for you not everybody does as a matter fact most people don't most people think there's only two doors inside the third door way of thinking
is how I'm always approaching things is what's it what's a way that nobody's thinking about
how how can I figure this out and so the third door analogy with the nightclub is you know what I'm gonna like run around back at the building I'm gonna like run around the side is there any other way in maybe there's like a chef or or somebody that's like cooking around back that I maybe could become buddies with and maybe we have something in common and maybe his tattoo looks just like my tattoo maybe I could light his cigarette because he doesn't have a light
maybe maybe maybe it's possible and the third door will get you and even faster than the VIP sometimes but you just have to believe that you could figure it out and think outside of the box
βand this and so this is what I mean too many people are like well the only way in the club is theβ
the line that's three and a half hours all right that's it we can't do nothing third door thinking is what I recommend for people that are trying to level up and and
Go into places that very few people have have gone it's it's it's interesting...
because the third door thinking to remind me this one time with my wife we were out on a date
βsomewhere in LA and I got him from Canada right I got no just zero connections in LA at that timeβ
on my life right we we heard about this club and sure enough right VIP line all the way one way the regular line all the way one way any if you've gone to enough clubs or bars you already know it's over because we're gonna wait in the VIP and then so I said Cells watch this we got out of the like at that time we got out of like the regular Uber right I went around the corner and I ordered the black the Uber black like the SUV and I said Cells I said when this door when I opened this
door I said you follow my command and you look straight right and I told the guy I told the guy I said listen I'll pay you the extra dollar just come around and open the door for me right so we pull out to this club he gets out he opens the door I don't even I walk out I keep the door open for my wife right she gets out walk straight in like like I own the place and the guy the
bouncer is just gave me a look and I I always wondered if that bouncer knew it was up and he just
appreciated like the effort because he just kind of gave me that wink like it was one of those like I know exactly what you're doing but good on you that gave us the bands we were in and it was just you know
βwe had an amazing night but that's you know door number three I want to I think it's great toβ
recap because as you were speaking here I'm writing down we're talking you know you're talking about IP and talking about you know models and everything you know the question was asked like how do we go deeper from the hey all your comfort zone you know your you know all your dreams and outside your comfort zone and you just said some crazy things here so I'm going to repeat them back to you just so we're all in the same page what it means to be outside your comfort zone
is first taking a radical responsibility of yourself number two is becoming resourceful three I wrote down is be a little curious four was you got to challenge your current thinking and the fifth one which we talked about is the third door is being creative so if we know those to be true
this is where I get I'm always like I'm not good enough the the entire podcast is the vault
unlock the ideas like what's the one thing so this is the second thing like this is layer two but what's the layer underneath this okay great you've convinced me right that my dreams are
βoutside my comfort zone so let's say I believe in that okay and then we've just heard that inβ
order to get outside your comfort zone we got to be radical we were responsible to ourselves we got to be creative we got to be resourceful we got to be curious and we got to challenge our current thinking okay I buy that okay but then what what happens when the identity pops in in my current thinking in my my ability to challenge myself in my ability to be resourceful and the identity pops and it goes but oh oh you're you're not good enough oh remember you're
not worthy enough oh remember they said you're not going to ever make it what happens when that stars pile in it you learn to shut down the voice when you've done it enough times is the is the direct response for people who are new to it you know take bold action before you even feel ready like oh okay I know how to do it but yeah I'm going to still wait for another year in order to start my book because then I'll be ready no ship it when you're
60% ready when you're 80% ready because the growth is in the micro failures and misstop and I I thought I was going to approach my book this way but I'm going to approach it differently because because I decided I'm writing a book I was talking to somebody about it and they actually said oh actually I have some advice on how you can write a book and it be even better right so it's like the faster you could take action the faster you could put it out in the world get feedback
you're going to be so surprised through the iterations that you're going to go through that it's better to iterate and write your book now in this analogy than delay and be in your head for 12 months and then in this imaginary 12 month future where whatever reason you told yourself is the why that's the best time it's best to ship it now when you don't feel ready so that you can just lean into it and iterate and learn and iterate and learn because there's
only two results with anything that you're going to be moving forward I've distilled down like my entire journey what is it why have I been successful it's either I've learned from this
It was a failure or it was a success so I'm accelerating my wisdom through fa...
as I possibly can through missteps through I don't know what I'm doing through imperfect action
βor it's success there's never a failure from the lens that I see the world now and it's alwaysβ
up I just lost all this money because somebody's screw me over in a free freelancer capacity up I learned my lesson next time we got to do it differently next time we got to do it this way and so I'm accelerating my wisdom and for everybody listening do the thing you're likely one decision away my buddy Ed my let I saw him speak and it was the most wonderful talk just one decision sometimes and you just keep delaying it it's been six months 12
months 12 years you keep telling yourself you're not ready one decision do it before you feel ready
and iterate and iterate and iterate and you'll be far further along than you could ever imagine
βthat's the secret what to do now all the people in their head thinking do it now do it before youβ
feel ready you don't need to do it alone be resourceful go find the the the person around the club I don't know how to do marketing go to a marketing event learn something be around people who has done or who helps people do what I'm trying to do you don't need to travel into the abyss all alone sorry I got passionate there but I I know I love it I'm letting you go I I'm here and everything
you're saying as you're saying and you're speaking I was thinking yes yes yes and yes
what about the great great like what because we talked about it let's say I you know for for the respect of Kobe Bryant and who he is and what he's done now we're talking about the one percent the zero zero point one percent we're talking about the Tom Brady's thought you know I love the special beyond say love the square what are they doing different than the rest of us who decided to take you know the decision radical responsibility and step outside their comfort zone
but still have yet or haven't ascended to that next level what's that next deeper layer that's happening for these guys their identities that take them to the places they've gone and impacted I mean millions and thousands and you know possibly billions of people in the world they're not allowing any negative memories of the past that may cause anxiety in the present they're not allowing any potential failures of the future create any anxieties or pressure in the
present they're only being present and believing they are fully capable and they have the identity there's a really great book called Greatness by David Cook he was a mindset coach for the San Antonio Spurs he helped Tim Duncan who was in the slump become the legendary Tim Duncan that we we all
βknow the whole of Famer I think he's made it to the whole of fame if not he will be in the whole ofβ
fame I guarantee it he also coach over a 50 or 100 professional golfers and other business owners professional athletes and his entire magic is around three words or an acronym which is SFT like S is C the target of what you're trying to achieve with clarity right if you're a golfer it's the drive if you're basketball player and there's six seconds left and they're going to be getting you the ball you're going to see what's going to happen in advance you're going to see the
path you're going to see it the F is feel you're going to feel that you have everything capable inside of you to make it happen without a shadow of the doubt self belief feeling you're fully capable and you ready for the next one T trust and having grace in the uncertainty in the oh there's no doubt of oh what if it doesn't happen it's trusting that it will and SFT is not worrying about the shot that you missed three minutes ago because you could beat yourself up and
put yourself in the hole thinking about that shot for note reset SFT so the Jordan's the Colby's the Tim Duncan's the Tiger Woods they are back at the baseline actually saw I actually heard Ed Mylet and Phil Mikkelson probably one of the top five golfers of all time talking and it literally
Was talking about how shook reset every single time back to positive back to ...
back to feeling back to trusting and I think this acronym is so powerful and I think that's the
one percenter is people that could get back to baseline back to belief in self without any external noise about the past of future influencing the right now as the legendary I think it was the legendary Ted Lasso says be a minnow is it I don't know if I heard this one yeah so it's just the show but the idea is like the minnow's have like they have they don't remember anything right and it's like all because of whatever might be the old fish I think it is and this is what the idea is
is is like you forget and you're not doing not saying you forget on purpose is like you're you're not dwelling in anything of what just happened you're only in the moment of what is
βand whatever just happened is a thing you can't fix it you can't change it the only thing canβ
there's grow it learn from it but it does not affect you right now and your thoughts or beliefs into the future the one thing that you said out of SFT that really stands out for me which I go okay I can you can you can see it you could feel it and then you said trust and for for me I was like oh how does one trust if they can't even trust themselves oh I like how I like because I wanted to dive into a level deeper for people I guess this is going to be a spoiler alert for the book
is a very book I still recommend reading it is the last chapter it's taped close the last chapter he's like if you want to read it I recommend it I thought about not including it because one one one one one thing or the other his last chapter was about faith in his a Christian man and his last chapter was for him and I think many of the people he's he's coached
βthey believe that they're guided by a god that is providing them the life life is happening for themβ
not to them so the trust is maybe trust in self have we want to frame this if you're not religious it's fine you know but David Cook is was a Christian man and this is the last chapter his book trust pretty much means having grace that you are guided having grace that even with absolute uncertainty everything's going to be okay that's where the trust comes in I wasn't really religious my my whole life really within the last five six years I had I had like 35 things happen
and then I had the moment of what are all the dominos that led me back to that point and for me I used to believe in coincidences and I'm like I'm sitting on a private island with 15 people not Epstein Island this is another island yeah with just like entrepreneurs I was just there and I was invited but like wait how did I get there I didn't grow up with your money it's called buck island buck island okay shout out to Brittany Turner she runs a company called Ariel they they have a for profit but
their nonprofit is like taking down sex traffickers and like all that stuff so shout out to them they're absolutely amazing people but what did I do to get there how did I deserve to get invited to this thing and now fast forward was it an accident that I walked up to my wife the four time and say hey like you told me a little bit later you'd be available to chat and then finally she said yes was it an accident that I was scared out of my mind and spent a lot of money to attend a business
of that that I've never spent anything in that variety like this was in my 20s stared out of my
βmind that led me to this person who then connect me to this person who then that's how I endedβ
up on the island is this all coincidence and so I digress for me I'm okay with the uncertainty because I trusted myself that I could figure out I could be resourceful but I have grace that even in the biggest areas of uncertainty and perceived darkness or unknown it's going to be good baby it's going to be good I think that's it's a it's a moment of reflection in there and I think it's a moment to connect it for someone and I'll tell you someone who and I speak in by myself who actually
I always say I'm in a fight with God who's a recently accepted God in my own way as you were
speaking I was thinking maybe sometimes it's not about trusting yourself maybe the trust and
Something else that's bigger and more powerful than you was enough for you to...
implement SFT is at a coincidence that my son is here right now and he's the most
βperfect blessing my wife and I can't even remember imagine little looka is at a coincidenceβ
I don't think so and and for for those of you that are like maybe not religious I'm not a very very religious person my wife and I are lucky to to go to church once twice twice a week I'm sorry once twice a month and just the the grounding of even self reflection is really what church does for me it's like a reminder of the the abundance around me other people have had challenge in their life and just kind of the reset from an abundance frame is what church has
been for me other people go much deeper and they're maybe going multiple times a week and they're reading here and they're diving deep here and and that's great like people are going to experience it in different ways that's just been my journey and it's pretty cool that that the David Cook
βis a man of Christian faith because I'm like wow like I just have become more and more open toβ
that in the last six years give or take um and a lot of my entrepreneur friends that I like that are that are just great people there's usually some sort of faith attached to those those people that seem to have a lot of things figured out sure there's the shadow
self but but truly this people that are just amazing humans that you know faith in belief in
that they are guided it just brings this like confidence as a person of like I'm here on this earth and I have no idea what tomorrow's going to bring but I'm just going to show up with so much of abundance and be so blessed and things are going to be okay back to the trust things are going to be okay because I'm just going to be resourceful and I'm just going to keep keep iterating I'm going to keep getting better I love what you said I a little earlier you said hey life's not happening
to me it's happening for me that's the trust that's the trust that's the truth there so as we wrap up here let me ask you what's someone sitting here what's one last thing that that you could instill in and then after listening they're with us still that they can literally implement today that can possibly change the trajectory of where they grow on their business this is the the the thing behind the the volunteer right what is the one thing that they can just even reflect on
that could change their next action steps tomorrow so a lot of times the big scary thing is because you just haven't brought clarity to it it's a concept it's a would be nice when it's more foggy and more vague it's scarier because there's no steps even possible of what could be the next step to make progress on this and so my advice to somebody we've been talking about the book analogy I'm actually writing a book in later this year I will be launching that to people in my world
βoutline with as much specificity as you possibly can the thing that you know you should be doingβ
but haven't started yet what is outline mean we've all seen different versions of tools of outlining projects or what have you you know I create something called a focus catalyst where it's like what's the focus and then what are all the things that make this win so it's like right a book that's a big thing that's like saying build a house okay where did I start I'm not a house
builder so that's big and scary I've never done that before so it's like let's just use the right
of book as an example here what would be the next five things that might need to be true for you to take the next step what is the even the first domino into that scary area that may lead to the next one but I like outlining things which is with as much specificity as I might know with my current level of thinking right I I like shipping when it's 70 80% ready I don't even know the last 20 30% I'm building a car I don't even know how to get the tires no idea where the tires are
but I'll find the tire person on the way of building the car sometimes the thing that you're trying to start it's just because it's so conceptual that it's so scary and you have no idea what
the first step is dump down all the possible things of how writing a book can start getting real
let me have three or three to five conversations do I know anybody that is written a book let me chat with a couple of buddies that could give me some insights let me maybe watch some YouTube videos
It gets some inspiration is anything that's super viral that may have the for...
oh that sounds like a cool formula based on the book I want to write is it is it a marketing
βbook is it a business book is it a fictional book oh let me let me brainstorm a couple of thingsβ
can I hire a freelancer on upwork and talk to them for an hour because I have no idea how to do this
and could they potentially give me some ideas because they've they've helped people write a thousand
βbooks put down five seven ten next potential steps to just start taking random steps into gettingβ
more confident in the thing you want to do and guess what do it before you feel ready
but have some clarity as far as what the steps need to look like
βI'm just going to end it with this because I to wrap all that up with a nice hallmark quote theβ
ones I said I hate you don't have to get it right you just have to get it started


