How AI is Changing the Game for Entrepreneurs and Content Creators | Artificial Intelligence | YAPCreator Replay | E6

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[MUSIC] What's up, GapGang? By now, we all know AI is reshaping everything. How we create content, how we build businesses, how we take an idea and turn it into something real. Faster than ever before.

And in this final episode of the Yap Creator series replay, we're getting into the strategies you can actually start using right now to unlock your creativity and stay competitive in the age of AI. You'll hear from some of the sharpest minds in the game. Dean Grasiozi, Reed Hoffman, Tom Billu, and more as a breakdown how AI is redefining entrepreneurship

and what the future of content creation really looks like.

“If you want to stay ahead instead of playing catch up with AI,”

then this is an episode you're going to want to pay attention to.

All right, let's jump right in.

If you want to be an entrepreneur and a content creator, you have to learn how to use AI tools. It's no longer an optional feature or nice to have capability. You need to know how to use AI and how to figure out how we can best help your business. AI has already transformed entrepreneurship in recent years.

Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs. Dean Grasiozi, the iconic entrepreneur, business expert, and co-founder of Mastermind, reminded me recently of how far we've come as entrepreneurs over just this current century. When I started 27 years ago, I had to produce an information.

Because there was no internet. People like, why did you do an information? It's like some old. There was no internet.

So I had to produce an information which was $150,000.

And I used credit cards to get half that done. I had to get product built. This was when there was DVDs and cassette tapes and booklets. I had to get product printed and I had to put it in the warehouse and tapes and DVDs. I had to hire a company to ship it.

Then I had to pay $50,000 in TV media just to get a test. So I was in over $200,000 and I was selling a $37 course. My family's like, you're an idiot.

“How many of those $37 courses do you have to sell?”

Just to get your money back. All of that had to happen. Fast forward today. You could literally use AI to help you unlock your life experience. To turn it into a coaching program or a course or a workshop or a monthly membership.

You literally could do that in hours. You could get the framework of what you did. I would love to know you're entrepreneurial journey. When I met you, you wanted to be an entrepreneur. Now you got 60 or 80 employees in a thriving business.

I would pay anything. I want to know your story. If you were 27 years ago, you'd have to do all things I did. Right now, you literally could go to AI for a day, lay it out, film on your phone, and plug into a system where by the end of the week for the cost of like five cups of coffee,

you could be online targeting your ideal client and making sales. So if you look at why it's been easier, things are getting exponentially easier every single day. People say to me, is AI going to take my job. I'm like, no, people who use AI the right way.

We'll take your job or take your career. That's all it is. It's not stealing your job. And everything new, maybe not for a younger generation. But everything new for a little bit older generation thinks it's the end of the world.

Like Dean said, AI is making some things exponentially easier. And if you aren't going to take advantage of that in your business, then you can bet that other entrepreneurs out there will be using it in theirs. And because AI, along with the internet, cloud computing and access to data, have made it easier than ever for people to start businesses,

you can expect a jump in the number of solar printers and entrepreneurs in the years ahead as well. Peter Norvik, the former head of search at Google and an AI expert, told me about some of the advantages that he thinks AI savvy entrepreneurs will have in the years ahead, including an unprecedented opportunity to challenge much larger competitors and established brands.

Because as we were talking about, a lot of jobs might get replaced by AI.

And when you're an entrepreneur, when you own the business, you're sort of in control of all those decisions. And you're the one who might end up benefiting from the cost savings of replacing a human with AI.

“So do you feel like AI is going to generate a lot more entrepreneurs and solar printers in the future?”

Absolutely. And I think it's a combination. So I think AI is a big part of it. I think the internet and access to data was part of it. The cloud computing was a big part of it, right? So it used to be, you know, if you were a software engineer,

the hardest part was raising money because you had to buy a lot of computers and just to get started. Now all you need is a laptop and a Starbucks card. And you can sit there and start going and then, you know, rent out the cloud computing resources as you need them and pay as you go. And so I think AI will have a similar type of effect.

You can now start doing things much more quickly. You can prototype something and go to a release product much faster. And it'll also make it more widely available. So I live in Silicon Valley. So I see all these notices going around of saying,

looking for a technical co-founder. So there's lots of people that say, well, I have an idea, but I'm not enough of a programmer to do it. So I need somebody else to help me do it.

“I think in a future, a lot of those people will be able to do it themselves.”

So I had a great example of a friend who's biologist. And he said, you know, I'm not a programmer. I can pull some data out of a spreadsheet and make a chart. But I can't do much more than that. But I study bird migrations.

And I always wanted to have like this interactive map of where the birds are going.

I play with that. And he said, I knew a real programmer could do it. But it was way beyond me. But then I heard about this co-pilot. And I start playing it around with it.

And I built the app by myself. And so I think we'll see a lot more of that. People that are, you know, not technical or semi-technical. Who previously thought, here's something that's way beyond what I could ever do. I need to find somebody else to do it.

Now I can do it myself. I totally agree.

And we're seeing it first with like the arts.

For example, now you can use Dolly and be a graph of designer. You can catch a WC and be a writer. So so many of the marketing things are already being outsourced by AI. It's only a amount of time where some of these more difficult things that creating an app like you're saying is going to be able to be done with AI.

“So what are the ways that you advise that entrepreneurs use AI in the workplace right now?”

You know, you could help build prototype systems like that. You can do research. You can ask, give me a summary of this topic. What are the important things? What do I need to know?

As you said, creating artwork and so on. If that's not a skill you have, they could definitely help you do that. Looking for things that you don't know is useful. And so I think just just being aware of what the possibilities are. And having that is one of the things that you can call upon.

It's not going to solve everything for you, but it just makes everything go a little bit faster. Do you think that AI is going to help accelerate income inequality? I think it's kind of mixed. You know, any kind of software, any kind of good with zero marginal cost,

tends to concentrate wealth in the hands of a few. And so that's definitely something to be worried about. With AI, we also have this aspect that the very largest models are big and expensive. They require big capital investments. And if you'd asked me two years ago, I would have said, oh, you know, all the AI is going to migrate to the big cloud providers.

Because they're going to be the only ones that can build these large state-of-the-art models. But I think we're already going past that, right? So we're now seeing these much smaller open source models that are almost as good. And that don't impose a barrier of a huge upfront cost. You know, yes, the big companies are going to get bigger because of this.

But I think there's also this opportunity for this small opportunistic entrepreneur to say, here's an opening, and I can move much faster than I could before. And I can build something and get it done and then have that available. As AI continues to advance, those who fail to adopt risk will fall behind their more tech savvy competitors. But those who can figure out how to leverage AI effectively will have a major competitive advantage.

Salkon, the founder of the Khan Academy, who's working with OpenAI to develop AI tools for teaching students,

And he believes that those who can level up their skills to keep up with that pace of change will rise to the top. A lot of the times when we're thinking about AI, we're thinking about how it replaces something. But this is really all about how it's supporting students.

“How do you think that this could also translate in the workplace or in the private sector?”

It is a big interesting question on what AI is going to do to the labor force broadly. The mean that this has been going around over the last year, year and a half has been. You won't get replaced by an AI, you're going to get replaced by a human using an AI. And so I think the imperative is is that almost in any industry, if you learn to leverage these tools to be more productive, you're going to be in a good place. And maybe be more productive in more domains as well.

I think that's where the education system needs to make sure that students can leverage these tools one to enhance their own learning. People say how AI can do writing well, how it can do software engineering well.

The reality is you're still going to need people to be able to put those pieces together.

And so instead of being the person writing the basic code, you're going to be more of the software architect or the project manager. Instead of being the entry level writer, the world is going to need more editors, more people who can put things together. But no one wants an editor or a software architect who can't write or code as well as the junior writers or the junior software engineers.

“So I think it's still an imperative for people to learn their traditional academic skills.”

It's been in fact maybe better than in the past and maybe the AI can help there. And then be able to leverage these tools in whatever they're actually doing. So let's dig more into how AI tools can help you raise your content creation game or just get it started. Content creation can be a demanding process. And one of the biggest challenges that new creators face is coming up with fresh engaging ideas.

This is where AI can become your brainstorming buddy and your new best friend. AI can help content creators generate ideas from podcast topics and episode names to social media posts and catchy opening lines. Jen Gottlieb, who's helped countless of entrepreneurs get their message out, told me how she envisions AI as every entrepreneurs personal assistant when it comes to content creation. When I went on your website, I noticed like your big message point right now is AI. We help you leverage AI to grow your brand to build communities.

“Can you give us some examples of how you guys are actually leveraging AI to do that?”

Yeah, it's so cool. So how have you started playing with it at all yet? Of course. I'm like, I'm like, I'm like, we're doing all these different things. I'm trying to like regenerate my voice.

So I don't have to record commercials and doing all this kind of stuff. We've been doing that too. So there's so much. It's a little overwhelming at how much and how fast it's happening.

But there is so many amazing tools out there right now, even just using chatGBT.

Forget all the hundreds, thousands of tools that there are to generate voice, generate images, repurpose content, generate video, there's so many tools. But really, chatGBT alone can help you create so much content at scale. And the biggest excuse that I hear that people give me on a regular basis is to why they're not posting and why they're not sharing is because they don't know what to say. They don't have any ideas. They don't know what to talk about. I'm like, you no longer have that issue.

You no longer have that issue because you have chatGBT for and you can literally just go in there and have it act as your personal content creator assistant. And it doesn't mean that it needs to write all of your stuff for you, but you can have it as your assistant help you come up with ideas. I've got to come up with podcast ideas, names of episodes different posts that you can do. It can we use all kinds of different apps to crop our videos and make our reels and give us scripts for YouTube videos and YouTube ads and Facebook ads.

The opportunities are endless. So we're doing actually monthly challenges where we're teaching just beginner beginners. How to understand these technologies so they can slowly start to implement them into our business because we're still early. We're all still doesn't understand this or know how to use it. And so if you could just get on board early. Your business is going to skyrocket way faster than all the other ones that are going to eventually have to get on board because it's not going anywhere.

In fact, that CEO of Google to do here this said that AI is more profound than fire and electricity. Wow. So it's pretty awesome. I get that it's scary for some people, but also what's really important to remember is that AI is not necessarily going to take your job. However, maybe somebody that understands and knows how to use AI might. So it's important for everyone to start just learning just playing. All you gotta do is start playing with it. You don't have to become an expert right away, but just familiarize yourself with it.

And if it can help you create content and take that that fear out of the way of not knowing what to say and not knowing what to write, it can really be an amazing sidekick for you.

Salkon also believes that AI will enhance creativity, not destroy it. And he imagines a future in which more people will be able to generate and test ideas than ever before. So I know one thing that you talked about in your book is how AI can potentially supercharge human creativity. Can you talk to us about some of the ways that you imagine it can do that? I mean, this is the other fear this folks have is that I mean, I could go on to any of these generative AI and say, hey, write a screenplay for me or create an art piece in the style of whatever and it'll bam, it'll just there and so everyone's afraid like, oh my god, this is the end of creativity.

I'll say a couple of things one, this isn't the first time in history something like this has happened and I write about this in my book, Brave New Words is in the 19th century when the camera came out, I am sure a lot of portrait artists said, oh my god, this is cheating, this thing you just press a button and it does essentially a real life picture of it, but all the artistry is gone. Now, we know on one level that didn't happen, maybe the, you know, people hiring a portrait artist to paint a portrait of them, maybe that market has declined a little bit because of the camera, but it didn't get rid of creativity.

In fact, a whole new field, a new creative field not only existed, but it democratized art in some ways where more people could do artistic things.

“I think you're going to see something very similar happening with AI and the other thing I emphasize is, you know, creativity isn't a zero-sum game.”

It's not that like, let's say you and I, let's consider ourselves creative people. Each of us by ourselves can be reasonably creative, but if you and I are able to chat about things and brainstorm together and riff together, I think we're each going to become more creative, not less. I'm not just going to say, oh, holla has got good ideas, I'm just going to check out, I'm going to say, oh, I love holla's idea there. Well, what if we did this too?

I think any of us who consider ourselves reasonably creative recognize that our most creative times in our life were when we were around other creative people.

And so I think AI is going to democratize that, where there could be a young girl in Afghanistan, someplace, and she's not even allowed to go to school, but if she has access to this, she could brainstorm, she could riff ideas, she could test ideas. Now, it'll be even better if it could be with the AI and other other people around, but you might not have that.

“And so I think AI is going to actually be an enhancer for creativity. I didn't even allow myself to think that I might be able to become a filmmaker one day.”

And I was like, who gets to make a film? They cost tens, if not hundreds of millions of dollars, you got to know the right people, et cetera, et cetera.

But now, AI is going to make that much more accessible where you can start to do movie quality production for, you know, a hundredth or a thousandth of the cost that you might have before.

Now, once again, I don't think it's going to put creatives out of work. It's going to allow more people to have creative expression, and that the good stuff is going to surface. In fact, it's a lot like podcasts or YouTube. These were both democratizing. And yeah, they have in some ways threatened the traditional media establishment, but they've been good overall because there's a lot of creative people who couldn't break into the traditional media establishment before. But now they can self-published on a podcast or self-published on YouTube and the world discovers them.

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I have to figure out everything on my own branding operations finance marketing some days it felt like I had five different jobs and a never ending to do list.

Now as a founder and CEO of an almost eight figure company, I can tell you that running a business can be extremely overwhelming. What makes the biggest difference though is having the right platform from day one and for millions of entrepreneurs that platform is Shopify.

“Shopify is the all in one commerce platform that helps you build run and grow your business. You can design a beautiful online store with ready to use templates use AI tools to write product descriptions and marketing copy.”

You can use a to run email campaigns manage inventory handle shipping returns and so much more Shopify lets you handle it all everything lives in one dashboard and that means less chaos and more time actually growing your business. Start your business today with the industry's best business partner Shopify and start hearing sign up for your $1 per month trial today at Shopify dot com slash profiting go to Shopify dot com slash profiting that Shopify dot com slash profiting. AI is not just helpful for generating ideas it can do so much more as I discussed with the video marketing expert Kent Ocasaki AI can also generate multiple title and hook options for improved content performance.

So for hooks lately I've been using chat GBT for anything that has to come up with some sort of title unlike say this in ten different ways right this have even using chat GBT for that kind of thing. We have this one on one coaching with our clients because a lot of agencies. They actually provide all the tools. They just send us the video and we'll do everything else for you. Send us the podcast will do everything or we'll give you all the gear and that the gap in the market is actually someone to show up and live direct and coach people a lot people they don't create it because they don't have the time their schedules to full or they get set up and then you know they're our turns into 15 minutes because of all the other stuff that's take care of.

So our coaches actually know using some AI using their own experience as marketers will create all of the content plants and that that's the hook whether it's a question yes and that they can answer whether it's finished the sentence whether it's a framework. I have a few frameworks like what I just showed you the you know the number in the emotional word there's there's a hundred others but we'll get them all planned out and then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour and that's the short from content.

“The hook nowadays using chat GPT does help us get there faster so we're no longer starting from zero we're starting from maybe 60 or 70 and then our coaches will finish the rest.”

Yeah I love that AI can also help you repurpose your content across different platforms maximizing its reach and impact. For example AI can help you take an audio podcast content and create text based content social media clips videos and more and according to the online marketing guru Neil Patel this kind of content repurposing can be a game changer for marketing purposes. What are the biggest trends that you see this year in marketing. We're seeing this year right now in marketing is podcasting so people look at podcasting we surveyed over 8000 companies and we found that the two big trends were podcasting and AI and here's what I mean by that.

When we look at the total number of blogs out there is over a billion when you look at the total number of podcasts out there is less than 10 million.

It's a wide open ocean and then people are starting to repurpose that content and use it all over the place because you can use a podcast on to turn into text based content. You can use it to turn it into social media clips whether shorts or long-form video and what's really cool is when you do podcast a lot of times people are doing them with other people like you and I are.

And we're both going to push this on all the social profiles and we're both going to get played from this so it's actually a really amazing win-win strategy for both of us right.

What can they automate and most people look at AI like oh I can use open AI to help write content and I can use them to figure out how to create images. But there's much more to AI from when we interviewed companies a big portion of what they're looking to use AI from in a marketing standpoint is analytics. Can you have AI analyze your analytics on a daily basis and tell you where the wastage is within your marketing campaigns and where you can cut costs and re allocate money because if you look at the biggest expense and marketing.

It's not services. It's not writing a piece of content. It's actually spending money on paid advertising. Look at the revenue that Google is generating and Facebook is generating.

“I think Google still is like a trillion dollar company or somewhere around there depending on the month you're in and Facebook still a massive company.”

We spend so much money on add dollars, imagine if analytics were analyzed by AI and it told us quicker when to cut our losses. Another area where AI can help you magnify your reach is in public relations. Here's Jen Gottlieb again talking about paid versus earned PR and the difference that AI can make.

Let's talk about paid paid versus earned is always the best.

Always the best because it's earned media right they chose you to be on their platform they chose you so it's always going to be the most organic. It's always going to feel the best it's always going to actually elevate your brands some forms of paid media. You can actually tell it was paid and so that it can actually kind of make your brand look a little shitty excuse my language.

“It can do that but here's the thing sometimes sometimes I have seen clients that have maybe done a paid sponsorship on a big show.”

Or strategically did some paid media where they were prepared to amplify it in a way that was going to create more credibility influence and authority in a big way. So as long as you know that you're going to like let's say you do a paid sponsorship you've got a product. Let's say it's some it's a food product and I know that the today show good morning America sometimes they'll have sponsors. I know that I think some of the other daytime shows like you're very more like you can pay to get your product on that show.

So if you go into it not like okay all the people on the show we're going to watch and see it that's amazing but how am I going to take this actual segment this clip that I have or this photo of me and my brand on this show. And amplify it send it out in emails put it on my website make 85,000 reals out of it make an entire podcast out of it use AI to take the actual content. Repurpose the transcript of the entire interview and make so many posts and tweets and threads you can take one segment and you can make a year's worth of content out of that one segment.

If you do it that way I don't care what you do if you pay or if it's earned obviously it's always better earned but it's what you do with it the counts.

And make content generation and deployment so easy at times that you can lose sight of your own role in the finished product the networking expert Michelle Tillis Letterman. Cautions that while AI can automate some tasks for us it's important to maintain a human touch and authenticity in your content.

“I think AI is really going to help people with technical skills and these hard skills that we once used to need to go to school for and train for and memorize.”

We know longer are going to need to do that because AI is going to handle the hard skills for us but what it can't do is the soft skills and that's what makes connector so special right and so I think being a connector is going to be actually more valuable. And it's skill that more hiring managers and people are going to desire as time goes on and as AI starts to take more precedent in the workplace I think being a connector is going to even be more valuable. I do worry about AI kind of removing the authenticity from our communications because one of the things that AI does for us is it helps us draft communications really quickly.

And then we might edit but we might be you know sending things without really putting ourselves into them and that's where that authenticity in that connection can get lost so use it for what it does which is speed us up. But make sure that you kind of book and it with the essence of you.

Finally, I wanted to take a step back and sketch out a feature where AI is at the core of content creation and what it means to be an online entrepreneur.

First I want you to hear from Tom Bill you who told me that the world as we know it as a content creator will end in the next two years. Here's his thoughts about increased competition as a creator with AI and how we think we should try to manage all this change. AI tools will make it such that all of the things that we use as a moat are going to go away so it takes a while to master all the tools it takes a while to get all the different people on your podcast all that stuff. Going to end up happening is all of this information is going to fracture like hyper fracture and somebody will be able to have an idea for a video with or without a guest.

I mean you could post videos of like here's my conversation my imagined conversation with Elon Musk stuff like that.

So what's going to end up happening is right now it's already changed so much you're so young you probably don't have a sense of just how much it's already changed.

“But like when I was growing up there was you know whatever five channels and that was it and they controlled the narrative and we didn't even realize the narrative was being controlled.”

And then as things have gone to social now you start seeing things break apart now when I started podcasting people literally like Tom why you doing this started played out all the players that are there that are going to be there.

It's it's already decided man is too late when I started there were 400,000 the podcast there's now six million podcasts.

So the world has just changed absolutely dramatically and that's going to keep happening where the format of a podcast itself is going to get disrupted by you know somebody alone with an AI doing things that nobody's ever thought of before. And the difficulty of production the friction of going from idea to execution is the current vote that's going to go away which means this will be more like TikTok so instead of they're being a person that has a podcast take a rogue and or something like that instead of that person dominating the landscape.

I have like oh it one of his episodes my pop off but somebody else is going to release something else that's a totally unique format that nobody saw coming and it'll just be like that and people just be scrolling on to the next on to the next on to the next.

And that's going to happen across everything it's going to happen across video game production which I trust me I've just as much anxiety as you.

“But the key is to adopt AI faster than the competition and then just remember that one we're moving towards an abundance reality where if AI does all of the wildly disruptive stuff that people think it's going to do over the next eight ten years.”

Also going to be dropping the cost of virtually everything so everything is just getting cheaper now this takes you into a post capitalistic society and there big questions around what that looks like but. People will have access to the things that they want for far far far cheaper now that doesn't mean people won't find a way to peacock through other means because we will but. Especially when you throw in the mix brain computer interfaces this is all going to get real weird they're already people that can play video games like proper video games using just their brain computer interface.

Oh my god it's nuts.

That is so nuts and you were just saying when you first started 400 thousand podcasts and everyone was telling you.

You know there's no chance authority saturated a.s. going to make things even more saturated so what is your perspective about the increased competition and you know if there's even a point to participate if there's going to be that much competition. So I think people make a mistake when they do preemptive quitting or preemptive strikes the reality is you want to pay attention you want to be at the cutting edge you want to be integrating AI right now AI is a phenomenal tool. And it is a terrible master so it's not going to be able to do things without humans yet so people should be excited right now for this phase is going to allow you to do more with less and so if you're somebody like you that's paying attention.

You've got a whole thesis you know what you're moving towards AI is going to help you keep cost down it help you stay really nimble. Now if AI starts changing the landscape then just pay attention like okay what do we need to do to stand out how do we add value and yes it's going to change things and yes some people are going to get smashed into little pieces but if you're really paying attention and if you continue to look at.

“Where is the puck going to go then you'll be in better shape now I've often made the quip that yes you should always skate to where the puck is going to go but it's getting a little hard now because the puck is teleporting.”

But it's still it's the right idea you want to pay attention to okay predictive engine where is this going what does this mean for content creation I think there is going to be that hyper fragmentation I think this is really going to be about deep communities. So part of the reason that I'm on twitch now doing my video game streaming is that yes I'm building a video game so I need to build. Community around that but also historically I built audiences not communities and so this is a chance for me to really build a deep community where the interactions are very different and that's going to be something that AI will have a hard time with just because people know on the other side of this is not a person it's AI and so I think there will be some things that people just have a weird resonance.

When it's AI versus when it's a real person so I'll be looking for opportunities like that I'll be looking for places where I want to lean into the humanity of it all and I'll be looking for places where I want to lean into the AI of it all but because I don't push back on the way the world actually is.

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In fact, read Hoffman told me in the near future we're going to have AI agents on our phones devices that become our personal assistance tutors drivers advisors and things that we can't even imagine yet. For the creative and innovative minds AI won't be a threat it's going to be a powerful amplifier it will dramatically enhance our abilities expanding the scope and impact of their ideas and essence AI will become a force multiplier for human ingenuity. Here's a clip from my conversation with read Hoffman the co founder of LinkedIn and an early investor in open AI on AI agents content creation and the wild feature that he predicts for us.

We're all of a sudden as opposed to having phones and PCs which will still have a lot of agents and by the way we'll have more than one we may have one that we're you know particularly the hollow read you know ongoing companion always you know always around us and helping us with things. But there's going to be a suite of them you know with kind of different specialties and different engagements and by the way you're you know your office is going to have one working groups going to have one and you know probably your podcast is going to have on.

You know, etc. And we hear fairly soon and people say well if they're agentic does that take my agency away and answer is no the same way that when you work with colleagues and you work with employees and everything else that extend your agency that doesn't take it away and by the way. So these agents will be making predictions off all the data which is a lot more than any of us have about what things will be really good for us. Yeah I mean I have to say thinking about agents is so mind-blowing and when I think about AI and all the talks that I've had a lot of people talk about it as being like a great equalizer and we were just talking about how humans are not going to work and everything like that but I'm competitive right so like as I've been going to these conversations I've been thinking about like well how am I going to be like.

The best version of me how am I going to be like a better entrepreneur and and compete but now as I've thought about it more I realize that it's like you have to be the best trainer of the AI like I kind of imagine everybody being an entrepreneur having agents that work at their personal company basically and you're you basically have to be the best at coordinating your agents and and figuring out how to like mobilize all that AI and all your AI support and so smart people are going to be smart. People are going to be smarter at that right and creative and innovative people are going to be more creative and innovative when it comes to their own agents and so I just feel like a lot of people are probably worried that like you know there's not going to be any room for them to your point as humans but I really think it's going to be how you manage your AI.

In addition training it's also deploying organizing executing you know strategizing all of the above and that's part of the reason why you know kind of with super agency and the other kind of content that I've been trying to get out there and people's hands like start playing with it start exploring because you want to start building the muscles and getting engaged with it is really important and that's the most central thing and again part of the reason I called it agency because it's like.

“You know own your agency and go do it and part of the super agency is when millions of us all start doing that it benefits all of us much more than just even the technology benefits each of us individually by ourselves.”

So one of the things that I wanted to talk to you about was trust when it comes to AI because I feel like a lot of people are worried about misinformation there's so many deep fakes out there.

And people are just worried about trust when it comes to AI so what do your thoughts around that so. Look trust is in unfortunately short supply these days generally not just for the AI trust institutions trust in democracy is voting systems.

“Other people's intent you know other kinds of things so trust is challenging now the way that you that I think is going to be very important to build and maintain trust the AI.”

For the people who are building it to be very clear about like what their goals are what they're doing.

What they're doing to try to build and maintain trust you know part of the reason why of course you know my encouragement with super agency is for be able to try it because. As they begin to try it and learn what kinds of good things they can do what kind of things are going to be empowered that will be the kind of thing the bills the kind of positive trust in these kinds of circumstances and my advice to individuals you know encountering these things. Like you know a classic suspicion is they well big tech companies who are trying to make a lot of money or building these things and they're trying to make money from you and it's like well by the way.

I'm trying to make money from you is usually offering you a product on service you really like that really something you come back for the keep using that's good for you that's the goodness of modern business. So you go okay so we'll watch things should I trust these AI's on and which thing should I not and the answer is well if you generally shouldn't you should understand that company is trying to have you as a lifelong loyal customer that generally speaking most of them are smart about doing that.

“So that can try to make a good if it's something that's particularly important to you cross checking it's important.”

Like you know what I go to gbd for and get a prompt and I go you know huh that doesn't really make full sense to me.

I'm going to look up this a little bit more because it's like okay you know if it's said something about like yeah you're lab you're you know your black lab can eat that mushroom is like nah I really want to know. You know by the way over time these will get better and better for you know kind of how it operates and so I think that's the kind of thing but I think that's the only by engaging and using.

And being clear about that so that people have a sense of okay I understand it's not perfect but it could be really good for me.

“I got deep bigs before and I came across this interview of you interviewing your own AI on your YouTube you call it read AI and it's an AI video avatar of you.”

Talk to us about how you felt in that interview did you learn anything from it did you help you realize anything about AI in the future. Well so it came about primarily because I was like look here's a technology that everyone so skeptical about our name for it is deep fix.

Kind of like like if your name was disaster.

Okay like you know but actually was more interesting as kind of a palette and exploration like you said well I would only want to talk to readers absolutely not but what I want to talk to read AI sometimes and doing these things and have that as a way of kind of having a dialogue with myself and also showing kind of what's good that because once I did that. One of the things I realized as I was after I had made that I was off to go give a speech at the University of Prusa in kind of defensive and honorary doctorate and I sort of wrote out the speech and I went you know.

I could actually have read AI give the speech I'm only really fluent English in all of these other languages you know ranging from Hindi to Chinese to Arabic to all these things and to give the speech in those languages where people are much like it was bizarre.

Listening to me my voice speaking Hindi or Chinese fluently it's like what would I sound like if I were speaking Chinese anyway so but it was like it was humanizing.

Was with the things that I thought I would really dislike it and was humanizing and it started making me realize just like any just as I say.

“To other people hey you should use the technology to get sense of it and to reinforce your own agency with the technology it was like that was me doing that with that and you know we continue to do new things with read AI.”

Yeah it's so cool I feel like in terms of content creation I've got a lot of creator entrepreneurs that listen to the show I feel like AI is totally going to change the game like even with me I have my AI voice if I'm sick. Or if I'm like if I miss a commercial we can use my AI voice as like an intermediate step like I'll always re-record it usually make sure that it's me but it's really close to my voice like people really can't tell and we're working on my AI video. And to your point like people probably think I'm crazy creating my own deep bake but I want to be able to scale myself and this is the future and you just give me such a great idea in terms of the translations you know people love to watch content all over the world and not everybody speaks English.

One last question for you on the future of AI so you're obviously at the forefront of this you've thought a lot about it you've written books on AI so I just want you and you can take your time with us because I think it's very interesting. How do you imagine our world to be five ten twenty years in the future with AI what do you imagine the world to be like. Well one of the things that's a great way to look foolish in the future is make overly specific predictions partially because you know the usual principle I use to say this is the future is sooner in stranger than you think.

People thought in the 80's we're going to get AI but we didn't get AI we got the internet we got mobile phone we'll be now we're going to get AI I mean you know we're going to get what shape of AI is the interesting question.

“What I think is the kind of the minimum guarantee is there's going to be like as opposed to like computer interfaces are phone interface or else we're going to have agents and agents are going to be the primary mode of kind of navigation.”

What we describe in super agency is an informational GPS so in this entire informational digital world will do that and there will be more agents. Then there are people especially when you consider the even though there might be just one agent pie that's kind of then instantiated with whatever members of its. conversations and interactions of how what it understands or memories and its conversation interactions three etc such are these kind of this this flow of agents now one of the things I think people haven't really fully tracked yet but I think what we're interesting.

Is how agents end up talking to each other because when we have that many agents you know part of how you and I are going to coordinate like we say hey what should we talk about in the podcast. Well no far prepped will be your agent will talk to my agent. And look kind of go well you know these topics will be really good and you know hey when when you ask question this way of the great when you answer it this way of the great. And you know and that kind of thing or if this could be a really new interesting thing to try and that will be part of the world that we will be in part of that will then make.

Thirty years in you told someone there will be these jobs called web designer data scientists and things to go what are you talking about you know crazy person from the future.

“And I think that's another thing that we're going to see even more of which is like oh didn't realize that was going to be the job and that's cool.”

Those are some of the things but I try not to make overly specific predictions because usually they're.

But let me all put it this way William Gibson science fiction author has a really good quote which is the futures already here is unevenly distributed and you know he's been a great in normal answer was the internet everything else now he was being asked in an interview.

“Like how did you see the future and it's like look thank you for for the compliment but by the way if you read normal answer sure I got AI right I got the internet right I missed the mobile phone.”

And so that's the kind of thing that we're always looking for is that surprise and delight moment.

Well yeah fam that's it for episode six the final episode of the yaf creator series as we've heard it in the series creating content isn't just about algorithms and views.

“It's about connection storytelling and sharing your unique voice with the world.”

Thank you so much for tuning into this episode and the entire yaf creator series. I hope you're now equipped with the tools and knowledge to thrive in your creator journey. This is your host Hala Tahaz signing off and wishing you the best from one creator to another.